Telecommunications operators must deepen the strategic transformation, otherwise it will be difficult to cope with the challenges of the mobile Internet era
According to the data of SEDI Consulting, in 2012, China has more than 400 million users try to access the Internet with cell phones, WeChat users exceeded 300 million, and the frequency of cell phone users to access the Internet has increased across the board. With the continuous launch of new mobile Internet terminals represented by smartphones and tablet PCs in the future, people's demand for mobile Internet services will show an explosive growth trend. Obviously, mobile Internet is breeding a huge market business opportunities. The ecological value chain of the mobile Internet industry is still in the process of reshaping, but the opportunities outweigh the challenges, and the key is how to adjust the business model, strategy, tactics, and channels.
However, as telecom operators move from a passive to an active role in embracing the data era created by the mobile Internet, their strongest competitors, the Internet giants, have become the most rapidly evolving, flexible, and creative players in recent years. At present, even the world's best telecom operators are faced with difficult business transformation needs and huge development bottlenecks. In the mobile Internet era, operators' lack of experience in Internet operations, insufficient control over terminals, backward business innovation, lack of standards development capabilities, and inefficient use of resources and management and operational support have become some of the major disadvantages of operators' overall growth. From the newly released China Mobile, the first quarter of 2013 financial results, profit growth almost stagnant, growth shows weakness. The transformation of the operator's door will be reopened after a number of years, and regardless of the "flow management" and "de-telecom" and other operators to transform the idea, Saidi consultants believe that, in the face of the huge data challenges posed by the mobile Internet, the transformation of telecommunications operators must be The business opportunities brought by the massive data should be y excavated and analyzed.
The emergence of massive data, changes in data structure to the operator's data management and analysis of a high degree of challenge
While the era of the mobile Internet has brought unprecedented opportunities for telecom operators, however, just as the two sides of the coin, the arrival of this era has also brought unlimited challenges to telecom operators, especially the challenge of big data. This challenge is mainly manifested in the following two aspects: First, the traditional data warehouse is difficult to meet the growing business data brought about by the storage and computing needs. With the increase in business development data volume, application complexity resulting in increased data volume, these data volumes lead to data storage and processing pressure; data warehouse can not be linear expansion, management difficulties, high cost expansion pressure, efficiency decline and so on. Second, the traditional data warehouse is difficult to meet the processing requirements of unstructured data. Unstructured data and semi-structured data (e.g., web pages, chat logs) brought by mobile Internet and IoT services put forward different processing requirements to the analysis system, such as natural language processing, web page classification and so on. The following figure describes the characteristics of the big data processing model that operators should have for different services, which is a model of the application processing capability that operators urgently need to improve.
Figure 1 Big data processing application model for telecom operators
From the above figure, the ability of four directions, namely, quasi-real-time processing, non-real-time processing, and otp/online transaction processing as well as online analytics applications, will be the capabilities that telecom operators should have in major big data applications, and will also be the key competitive advantage of operators' big data in the future contest.
Using big data to transform, operators in action
In fact, the major carriers in the mobile Internet era has been partially prepared, and in response to the challenges of big data to gradually improve the competitive awareness.
China Telecom has long realized the arrival of the mobile Internet era, and in 2005 put forward the concept of strategic transformation, the main purpose is to meet the challenges of the mobile Internet era. At present, China Telecom has put forward a "smart city" development strategy, in which the important technology combination is the Internet of Things and big data. Based on the above strategy, China Telecom has positioned itself as a leading provider of intelligent pipelines, a comprehensive platform provider and a content application participant. In terms of "traffic management", China Telecom has transformed from "call management" to "traffic management". Combined with big data technology, China Telecom will also deepen its idc services and smart city construction, and explore the business opportunities of combining mobile Internet, reshaping the road of transformation.
China Mobile's data department believes that in the era of mobile Internet, telecom carriers need to transform and open up to more cooperation, and China Mobile's reading, gaming, animation, music and other businesses will seek development through open cooperation. By opening up the cooperation platform, China Mobile's strategy of changing from a "mobile communication expert" to a "mobile information expert" is a change made in response to the trend of the mobile Internet era. The basis of this strategy is the application development direction obtained by China Mobile's research on big data and cloud computing. China Mobile has deployed analytical paas products on the Big Cloud 1.5 platform, utilized bc-hadoop to build a big data processing platform, and constructed big data application platforms such as a parallel data mining system (bc-pdm&etl) and a business intelligence platform (bi-paas) to fully prepare for the future in the big data application and service market.
China Unicom's exploration of big data originated from the proposal of China Unicom's data centralization strategy in 2010. 2009, China Unicom formally commercialized its 3g service and put forward the "six unities" of "unified brand, unified service, unified packaging, unified tariffs, unified terminal policy, and unified service standards". "This means that China Unicom is going to take a new approach. This means that China Unicom is going to take a route of data centralization. at the end of 2012, China Unicom has successfully introduced big data and hadoop technology into the centralized query and analysis support system for mobile communication user Internet records. Currently, China Unicom has added 10 billion investment in Chongqing big data program, showing its determination to develop big data and transform its own business.
Overall, the use of big data by operators to promote business transformation will be an important direction for the future telecommunications market. Telecom operators will be the biggest winners in the future mobile Internet era if they can unleash the potential power of the huge data in their pipelines through technological advances.