One, the sponsorship enterprise set four tiers
Park Xuedong introduced the Beijing Winter Olympic Organizing Committee sponsorship program will be sponsored by enterprises set into four tiers, namely: official partners, official sponsors, official exclusive suppliers and official suppliers, each tier set the sponsorship benchmark price level. The benchmark price is the first price requirement for each tier of sponsorship, and the final contract price will vary according to the competition. Within a tier, the benchmark price will vary from category to category to reflect the differences between industries. Specific price points will be explained to potential sponsors during the solicitation process.
Two, the sponsorship category includes banks dairy products and so on
The reporter understands that the main sponsorship categories include banks, sportswear, dairy products, insurance, air passenger transportation, communication operation services, office integrated services, etc., and that in addition to the above products and Services categories other than those mentioned above may become sponsorship categories for the Beijing 2022 Winter Olympics and Winter Paralympics if they meet the needs of the preparatory work for the Beijing 2022 Winter Olympics and Winter Paralympics and the rules for the development of the Olympic market. The industry categories are subject to the final industry call announcement issued by the Beijing Winter Olympic Organizing Committee.
Three, the marketing period spans two Olympic cycles
Park Xuedong introduced that the marketing period for sponsorship of the Beijing 2022 Winter Olympics and Winter Paralympics spans two Olympic cycles (2017-2024), covering the Pyeongchang 2018 Winter Olympics, Tokyo 2020 Olympics, Beijing 2022 Winter Olympics, 2024 Olympics and Paralympics, and many other major international events under the jurisdiction of the IOC and IPC, which implies great marketing value. Depending on the tier, there are differences in the rights and benefits obtained by the sponsoring companies.
The Beijing Organizing Committee for the Winter Olympic Games (BOCOG) will solicit sponsors in three ways: open, targeted and case-by-case.
■Starting time
Official partners
The call for sponsorship will be officially launched on the same day, and is scheduled to be basically finished in June 2018. The majority of Official Partner companies will be in place in 2017 and will be granted marketing periods of up to seven and a half years.
Official Sponsors
The solicitation will be launched in due course in 2018 and is scheduled to be substantially completed by the end of 2019. Official sponsors receive a marketing period of less than partners, greater than exclusive suppliers and vendors, with announcements of signings and marketing starting July 1, 2018, and up to six and a half years.
Official Exclusive Supplier and Official Supplier
The call for sponsors will be launched at the same time in due course in 2019 and is scheduled to be completed for all sponsors by the end of 2020.
Detailed - Franchise Program - Plans to develop commemorative medals accessories gemstone
Park Xuedong introduced, franchising is the Beijing Winter Olympic Organizing Committee licensed licensed enterprises to produce and sell products with the Beijing 2022 Winter Olympics and Winter Paralympics emblems, mascots, the commercial emblems of the Chinese Olympic Committee, China Paralympic Committee emblems and related intellectual property rights market development behavior. intellectual property rights.
The licensed enterprises receive income from the production and sale of licensed goods, and contribute to the preparation of the Beijing 2022 Olympic and Paralympic Winter Games and the publicity and promotion of the Olympic Movement through the payment of royalties. The licensed enterprises do not enjoy the marketing rights associated with the Beijing 2022 Olympic and Paralympic Winter Games.
Park Xuedong revealed that the Beijing Winter Olympics Organizing Committee not only focuses on the selection of traditional categories for the development of licensed merchandise for the Beijing Winter Olympics, but also encourages bold innovation, fully tapping into China's outstanding traditional culture and the local characteristics of Beijing and Zhangjiakou elements of merchandise development, to meet the needs of the majority of consumers in support of the purchase of the Beijing Winter Olympics at the same time, and to further enhance the commemorative value of the licensed merchandise and collector's value. The main categories planned to be developed are: badges and medals, clothing and accessories, stationery, toys, handicrafts, precious stones, sporting goods and other commodities.
In addition, the Beijing Organizing Committee for the Winter Olympics will work closely with the national financial management department and the national postal department to develop and implement a special Beijing Winter Olympics and Winter Paralympics commemorative coin program and commemorative stamp program to meet the needs of the majority of domestic and foreign collection enthusiasts.