1. Classification of expenses: hospital marketing expenses include advertising and publicity expenses, market research expenses, promotion expenses, and event expenses. These expenses need to be categorized during the bookkeeping process to ensure that they are accurately reflected in the financial statements.
2, the preservation of cost vouchers: hospitals need to save the marketing costs of income and expenditure vouchers, in order to prepare for the audit and query use. At the same time, the vouchers need to be numbered and filed, easy to find and manage.
3, cost accounting refinement: hospitals need to refine the accounting of marketing costs, such as the different marketing channels for apportionment, respectively, to calculate the inputs and outputs of different channels, in order to more accurately assess the marketing effect and ROI (return on investment).
4, internal approval standardization: hospitals need to establish a perfect internal approval mechanism, standardize the approval process of marketing expenses. During the approval process, the reasonableness, necessity and compliance of the expenses need to be reviewed to ensure that the marketing activities are in line with laws and regulations and medical ethics.