The one of the three brands that will go farther should be Nikon, although many people don't think highly of it. Because in today's photography world masters and above mostly use Nikon, but the most users are Canon, this is an indisputable fact. With the rise of cell phone photography technology, the vast majority of ordinary users will abandon the SLR, and those who stick around are professionals, and it is true that professional users use Nikon a bit more than Canon. So I think Nikon goes further. (Personal opinion, not appetizing please laugh, do not shoot bricks)
Personally, I think that Sony, Canon, Nikon three male deer situation will continue to exist for a long time.
Camera market, from stable and orderly, different brands, different formats, different specifications have their own market space, and gradually developed to the elimination stage.
Once created a lot of brilliant brand, in that war, smoke filled competition era they tenaciously survived, but in the cross-border impact of smart phones gradually fell. Olympus has announced the sale of the camera business, Pentax has been close to the edge of the market after the change of ownership of the edge of oblivion, Ricoh is only left with a selling sentiment of the card machine model, the future of these brands is worrying.
Nikon
Nikon, an early leader in the camera space and a perennial favorite, has seen its sales decline for years, and its sales rankings have slipped, and its business performance has been so dismal that fans continue to sigh. The voice of Nikon's downfall has been rising and falling. More single product, stubborn business philosophy, from time to time exposed to the quality of the door events, the core sensor by Sony hold ...... all sorts of things, it seems to look more than Canon's competitive impact on it more headaches for Nikon.
But no matter how hard it is, Nikon is still holding up all the way over, and is still a member of the mainstream camera brands, SLR, mirrorless, F-mount, Z-mount, have not delayed, like Nikon still insist on supporting it, there is to go to Sony to turn around and come back, but also used other brands but can not let go of Nikon and then play the double repair, in short, the iron powder is still the same, but the growth of new users is not strong. From the market point of view, Nikon's future situation does not look clear, can be said to be very grim.
Canon
The lack of growth of new users is not only Nikon, the veteran Canon is also the same for this worry. Do many years of sales boss, used to squeeze the toothpaste of Canon, now have to re-examine the market, in the face of Sony's micro-single impact, in the face of the smartphone on the eating of entry users, in the face of the cheese was moved by others, Canon finally no longer indifferent. No longer make a move, the camera this piece of the position really can not hold. Unlike many brands that play with emotions, Canon is making real money on camera products, but if you continue to pretend to be asleep, this money is not necessarily lying down to earn.
Canon, after all, play business than Nikon more in the line, take the recent full-frame mirrorless war, the first to release heavyweight ultra-high specification lenses, the old and new users attracted to a moment, and then released a low-priced body, the user to retain the first, and then suddenly zoomed in on the launch of the performance of the second-generation model of ultra-balanced, to pull back to the switch to the user of the Sony and Nikon, the strategy of the steps can be said to be a master master master master high. The key is to wait for everyone to marvel at the ginger or old hot, Canon still has the strength, competing to say that you still have to buy Canon when, by reason of insufficient production capacity machines and lenses have increased prices significantly, this wave of operation is really great. It may seem that this will let some users disappointed, but actually pinpointed the consumer psychology: the product fragrance, quality and stability, the market rose, so the marketing but greatly enlisted customers. In addition, Canon is not a single camera manufacturer, medical imaging, office equipment, monitoring and security, etc. It has involved, multi-industry layout, can be a camera to continue to lay the foundation.
Sony
But honestly, Canon how to play, the overall camera sales decline trend is irreversible. The only brand that is growing faster is a youngster in the camera world - Sony. Sony do Walkman is famous cow, but I did not expect to end up letting Apple to dislike, and in the field of camera is reversed, originally this piece does not have Sony anything, but it is biased as a stirrer, to the peace and quiet you side sing and I debut of Canon, Nikon two old to dislike.
Since the launch of the third-generation a7 microsingle, Sony has used black technology and tough pioneering spirit to firmly establish its position as the leader in the field of mirrorless cameras. Sony used a decade or so to live up to a new market, destroying the SLR market of Jia and Ni two old, forcing people to join the mirrorless camp, thus burying the future of SLR cameras. Sony is a challenger, but also a strong, patient, sentimental warrior, now the full-frame mirrorless sales ranking, Sony has been the boss. Although criticized for the machine design is not as smooth as the old models, the menu is cluttered, the color science is not scientific, etc., but Sony still snatched down many traditional camera users. According to Sony's path, the development of this piece of the camera will be relatively long term, on the one hand, Sony is cmos upstream manufacturers, have the right to speak; on the other hand, although Sony is not a traditional camera brand, but it is the old brand of imaging equipment, mirrorless camera to make up for its own in the video cameras, movie cameras, consumer cameras and other imaging products outside the chain of interchangeable lens camera blank, will inevitably be vigorously developed. Furthermore, Sony is very sentimental, cell phones, even if the popularity of the professional features of the product Sony is also fond of. Walkman which other international manufacturers are doing? It seems that only Sony is left, the rest are small manufacturers. How many international brands still make TVs? Japanese brands have all been branded, only Sony is still doing their own. Even the ancient radio, Sony is still in production. From this point of view, Sony is bound to do the camera for a long time.
Then comprehensive analysis of the above, I feel that the three brands will be a long time to do the camera to go on, from the point of view of the operation, Canon and Sony are more powerful, as long as the camera market still exists, the two brands should not give up lightly. The only worry is Nikon, but the camel is bigger than a horse, Nikon's determination to overcome the difficulties is also full of short-term downturn does not mean that Nikon can not. Therefore, I believe that the three major brands of mainstream cameras will also coexist for a long time.
Sony, Canon, Nikon can go farther? The answer is not so clear, but my analysis is more bold, 3 mainstream brands have shown decadence, to go farther, it is necessary to cooperate with the new force technology, open up their own technology to embrace the new force, embracing the Internet, in order to go farther not to be eliminated by the times, and this new force is the future of China's photographic related enterprises.
Professional photography as a whole seems to be going downhill, and this has a close relationship with Japanese entrepreneurship. Chinese photographic equipment can certainly make a big impact in the future, replacing and surpassing Japanese photographic equipment, and it is highly likely that it will do so in the future.
Look at the sales of camera phones and it's probably clear. It's not that cell phone photography will replace professional photography. Although cell phone photography and professional photography, not in a platform, not a quantitative rivalry. But our business can be based on cell phone photography, curve save the sword to go sideways, in the field of professional photographic equipment to grab the cake. Cell phone photography has robbed a lot of professional photographic equipment market, the first to steal the card portable camera market cake, professional photographic equipment market has also been affected.
2, Japan's several camera brands lack of innovation, Japanese craftsmanship is admirable, but this also brings a negative point, excellence, optimization and optimization, a product to do A, and then to do A +, and then try to do A + + + ....... Constantly upgrading and optimizing, optimizing to a certain extent and start squeezing toothpaste. And the market has taken a leap and innovated directly to B, C ..... For example, we have DJI.
3, Japan's several camera brands are too conservative, too closed. Technical superiority has always been the pride of the Japanese photography brand, strict blockade of related technology, which also caused the closure. First of all, we see that Japan's several major photography brands do not have the spirit of the Internet, confined to the Japanese culture, confined to the land of Japan, and stuck in the old ways. Our major cell phone brands take the initiative to cater to the embrace of the Internet, embrace Shake, microblogging and other self-media, in the software that comes with is as simple as possible, so that the user is easier to get started. While the mainstream of several brands Canon, Nikon, Sony, whether it is the operating system, or related accessories are too conservative and closed, not easy to get started, too professional, ordinary people can successfully navigate professional equipment, not so easy. To learn too much knowledge, such as to know, histogram, aperture, shutter, focal length, light. Related also have to learn post-production, photoshop, AE, PR ..... Some people do not know how to computer at all, only use the phone.
In turn, look at the products of our cell phone photography brand, Huawei, millet ... Is proactively catering to users to make photography simple and easy to operate. Down to the children in elementary school, up to 60 years old, simple to learn, photography will be. Because the cell phone photography with Android's open system, related software is too much, more 4G network can make photography, video more diversified fun.
How hard is it to get the operating system of a Japanese professional photography brand? For people who are not professionals, it is very, very difficult, each camera to come standard with a thick manual, even professionals have to gnaw through the book, to be able to master the hands of the machine. Camera operating systems are manufacturers themselves, never open. So much so that there is a "magic lantern" that cracks the firmware of an organization that exists.
Conclusion: No matter how professional, how much technology content, how much black technology, how long the accumulation of technology, how beautiful photos. Ultimately, it is the user's word and the market's word. Black technology professional equipment to hand, too complex, is very sophisticated, is high technology content, but will not use the user is saying: "so expensive things, not as good as my cell phone shot, I sold it. This is not to blame people for being unprofessional. It's important to simplify things, not complicate them.
In the long run, it's Sony. Reason: in the future is the world of mirrorless, SLR will be gradually eliminated, the reflector became redundant parts. 1, the important parts of the camera cmos, Sony is the most powerful. 2, Sony semiconductor development. Computing speed, storage speed is the fastest. 3, previously criticized the lens is not powerful, the past few years to catch up.
Depends on the situation, now the development of micro-single is relatively fast, if you look at the current trend, I personally think that Nikon will go farther, because Nikon is more powerful than any brand overseas, after all, Nikon camera is the most professional, and at present it's z9, has been accepted at home and abroad a large number of orders, the number is relatively huge. Now shooting small video is very popular, and Sony traditionally is to engage in video professional business, if you like to shoot video for a long time, I think Sony will be better than the above two development.
(Photo by Canon 702002.8)
In the future, the average user's photography will be done mainly on cell phones, and DSLRs will only be consumed by professionals, and sales will be much smaller, and now almost all mainstream cell phone cameras are supplied by Sony, which has a strong hematopoietic advantage that makes it much easier to face the ongoing investment in technology development! So I think Sony will go further!
The question is not rigorous, asking the three "brands", and only from the brand this aspect, I think Sony will go farther and Nikon is bound to be the first to be eliminated.
First of all, Sony is not a simple imaging products manufacturer, cameras, lenses and other revenue is only a relatively small business segment of the company, Sony involved in audio-visual, video games, communications and information technology, the product line to be broader, the overall strength of the company is far more than the Canon and Nikon to be more powerful, the world's top 500 ranked No. 116 in 2018.
And Canon in fact, the same is not a simple imaging products manufacturer, Canon in addition to a strong camera and lens manufacturing strength, but also involved in medical equipment, office equipment and other industries, although the overall strength is not as good as Sony but far more than Nikon, Canon is also the world's top 500 companies, ranked 345th in 2018.
As for Nikon, although there are a small number of other products, but basically to the camera, lens as the core, the volume of the enterprise is far from being able to compare with the other two enterprises, a year's operating income is not as much as the other two enterprises a quarter more than the other two companies, compared to the other two enterprises, Nikon by the imaging products market is far more than the impact of Sony and Canon, so Nikon is actually now the three major imaging products The company has been able to make a lot of money in the past few years, and it has been able to make a lot of money in the past few years.
In summary, Nikon will be the first of the big three to fall if it doesn't hurry up and transform itself or find another way out, perhaps by being bought out by a Chinese company like Hasselblad one day.
Canon undoubtedly video and camera field only Canon has been involved in Sony purely in the technology company Although the acquisition of Minolta, but Canon SLR's heritage is very sufficient sony unless the acquisition of Nikon may kill Canon Canon's lens group is also a few of the most suitable for the player inside
sure sony, because in the field of electronics, Sony has a more professional technology accumulation and development history. and development history. Cameras are integrating the development of highly integrated cameras, Nikon inherent weaknesses, Canon relatively one-sided, so Sony leading dominant position with the development of imaging electronics has been sitting firmly.
In the long run, there is no chance that a Chinese brand of photographic equipment will emerge in the future. Like cell phones!