1. Sales performance analysis:
(1).Comparison between xx year and xx year;
Year Sales of patent medicines Gross profit Devices Gross profit Health products Gross profit
Year xx 1538085 401540 136933.8 33042 124808 23066
Year xx 1465571.22 430401.01 117034 23728 88202 16661
(2).Completion status in xx:
January XX year 11monthly sales 1670807.22. Complete 80% of the year.
Judging from the comparison between the above two years and the completion situation in xx, the sales situation in xx was not ideal.
2. Existing problems:
1. Because drugs containing stimulants cannot be sold during the Olympic Games, some sales are affected.
2. In the past, patients would go to our store to buy medicine after receiving a prescription from the hospital. But now when they go to the hospital to register, they are issued a card. When the doctor prescribes medicine, it is directly credited to the card. The patient does not even know what the doctor is prescribing. What medicine. Therefore, the medicines sold by Paanfang sold very well in the past. Although the gross profit was not high, there were objective sales. But now I can’t buy more than a few boxes a month. /m-1-2-1/
3. Customers often report that medicines are expensive, and some customers go to other pharmacies to buy them. There are also out-of-stock situations.
3. Prepare measures for improvement: .
1. Service with a smile:
A smile is soothing and can be worth a thousand dollars to others. If this kind of smile is naturally integrated with friendly, enthusiastic eyes and well-trained manners, it is actually a delicious dish that will make others praise you. Therefore, we must serve customers wholeheartedly, treat others with courtesy, serve enthusiastically, and answer questions patiently.
2. Drug Plan:
Replenish medicines. In the process of selling medicines every day, according to sales patterns and market changes, medicines that are lacking in variety or are insufficient in quantity on the shelves must be replenished as soon as possible to ensure that the shelves are fully stocked. The number of refills should be based on taking into account the capacity of the drug on the shelf, and try to ensure the sales volume before the next application plan. It is also necessary to put medicines of the same variety, different prices, and different origins on the shelves at the same time as much as possible, and to highlight the varieties with high gross profit when displaying them to facilitate customers' purchase.
3. Drug sales skills:
When customers walk into a pharmacy, they must first buy medicine according to the principle of symptomatic treatment, and often ask the salesperson various questions about the medicine. This requires the salesperson to have a certain degree of medical knowledge and be enthusiastic about the customer's symptoms and questions. Only when the customer's doubts are all eliminated and the drug's characteristics and efficacy, as well as the relevant dosage and method of taking it are understood, will the customer turn from the desire to purchase the drug to the behavior of purchasing the drug. The customer's wish when buying medicine is that the medicine will cure their illness, and the salesperson also hopes to achieve this, which shows that the medicine is indeed effective, so that a certain customer base can be retained.
4. Work plan for next year:
1. Improve sales awareness:
Strengthen the sales of Class D products and carefully search the Class D details issued every month. It is necessary to have a complete range of varieties with high gross profit to avoid out-of-stock situations. Fill out the drug shortage registration record and contact the purchasing department in a timely manner.
On each member's day, publicity work should be done in advance to notify every member as much as possible.
2. Personnel management:
Do a good job in the ideological work of employees, unite the employees in the store, fully mobilize and give play to the enthusiasm of employees, understand the strengths of each employee, and give full play to their specialties, so as to ensure that they are suitable for their needs. Enhance the cohesion of our store and make it a united group.
3. Store appearance:
In order to create a good shopping environment for customers and create more sales results for the company, we lead employees to do their jobs in the following aspects. First of all, do a good job in daily cleaning and create a comfortable shopping environment for customers; secondly, proactively serve customers and meet their needs as much as possible; constantly strengthen service awareness and use heartfelt smiles and politeness. Use civilized language to make customers leave the store with satisfaction
4.gsp review:
Carefully fill in the relevant information for the GSP review, and display the drugs separately from non-drugs. Organize drug purchase and acceptance records, inventory drug maintenance records, monthly inspection records of displayed drugs, and sales reminder records of drugs with near-expiration dates.