E-commerce talent training program
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In order to vigorously carry out e-commerce talent training in Fujian Province, Fujian Province, e-commerce talent to accelerate the construction of the team, to cultivate more composite talents with a combination of theoretical knowledge and practical ability to serve the rapid development of the e-commerce industry in the province, is now in accordance with the "Fujian Provincial People's Government on further accelerating the development of e-commerce of a number of opinions" (MinZhengWen ﹝2014﹞), the spirit of the e-commerce industry in Fujian Province. No. 157) spirit, the development of this program.
One, the overall requirements
Adhere to the existing national e-commerce talent cultivation framework and the actual combination of Fujian, the combination of business theory and practical operation, the combination of policy promotion and market operation of the principle of giving full play to the universities and colleges, social and professional training institutions, e-commerce enterprises and industry associations (trade) in the cultivation of talent, the implementation of our "e-commerce cultivation of talents," and "e-commerce cultivation of talents. The implementation of the province's "e-commerce training project", and gradually promote e-commerce talent training system construction work. Strive for five years, the province popularization of e-commerce knowledge 100,000 times, the training of e-commerce professionals 180,000 times, the training of e-commerce senior personnel 20,000 times, and strive for the province in the e-commerce talent composition, quality, management, service and other aspects of the formation of a regional competitive advantage, enhance the competitiveness of e-commerce industry in the province to promote the province's e-commerce service industry, the construction of clusters and the development of e-commerce service industry in the province, for the province The rapid development of e-commerce to provide professional talent support.
Second, the main task
(a) e-commerce knowledge popularization training (100,000)
1. Training objectives: through training to enable trainees to constantly update the e-commerce knowledge structure, e-commerce application of the status quo, innovation mode, the latest development trend to form a profound understanding; guide traditional enterprises to change the business The goal is to guide traditional enterprises to change their business concepts, adapt to new business models, use e-commerce to transform and upgrade, and enhance the competitiveness of enterprises.
2. Training Objects: mainly the province's competent business departments at all levels of cadres, key parks responsible for the person in charge of the relevant enterprises and management cadres above the middle level.
3. Training content: the main courses for the e-commerce profile, basic knowledge, security knowledge, business services, policy development and related laws and regulations, e-commerce innovation model, development trends, traditional business transformation of e-commerce.
4. Responsible units: the Commerce Department is responsible for the province, the cities, Pingtan Comprehensive Experimental Zone business department cadres, provincial state-owned enterprises, key parks responsible for training; the cities, Pingtan Comprehensive Experimental Zone business department responsible for the jurisdiction of the county (city), district business department cadres, parks responsible for the person in charge of the training of relevant enterprises and institutions.
(B) e-commerce professionals training (180,000)
According to the development of e-commerce in Fujian Province on the demand for professionals, focusing on two areas, six directions of e-commerce professionals for training.
1. Training goal: through training to enable students to master (cross-border) e-commerce marketing practical skills and management concepts, training to meet the requirements of e-commerce employment and entrepreneurial ability.
2. Training Objects: Mainly with college degree or above, the community; with vocational high school and the equivalent, continuously engaged in the work of this occupation for more than 1 year, the community; various types of institutions students.
3. Training content:
(1) domestic e-commerce field. In accordance with the national e-commerce teacher professional qualification certification of the three levels (e-commerce, assistant e-commerce teacher, e-commerce teacher) requirements for training, specifically can be divided into network customer service, graphic design, operation and promotion, website construction, warehousing and logistics management, supply chain management, six directions.
(2) international e-commerce field. This is specialized in the face of engaging in cross-border e-commerce expertise training, divided into foreign trade B2B and B2C two types of training, of which foreign trade B2C specific network customer service, artwork design, operation and promotion, website construction, warehousing and logistics management, supply chain management six directions.
4. Responsible units: the competent business departments at all levels in conjunction with the same level of human resources and social security departments *** with the responsibility of the industry associations (business) or social professional service organizations to implement.
(C) e-commerce training of senior personnel (20,000)
1. Training objectives: through the training of trainees to become professional e-commerce senior management and application of talent.
2. Training Objects: E-commerce business leaders and senior managers.
3. Training content: e-commerce model innovation and transformation strategy of traditional enterprises, e-commerce organization, operation and information system planning, e-commerce marketing strategy and data analysis, logistics and supply chain management, e-commerce team building and management, and e-commerce manager's role positioning, career planning, performance management, preparation of financial budgets, project fund management, data-driven and improvement.
4. Responsible units: competent business departments at all levels in conjunction with human resources and social security departments at the same level *** with the responsibility to the industry associations (business) or social professional service organizations for specific implementation.
Three specific measures
With the implementation of the "e-commerce talent project" as a grasp, and actively carry out the province's business system managers and enterprises need e-commerce talent cultivation work at all levels.
(a) build a platform
1. Establishment of e-commerce training bases (talent incubation centers), research institutes led by the competent departments of commerce at all levels, the province's colleges and universities and well-known e-commerce enterprises to participate in the establishment of e-commerce training bases (talent incubation centers) in the municipalities of the district, and actively docked with the National Professional and Technical Personnel Continuing Education Base for training bases (talent incubation centers) as a part of Fujian's e-commerce system and the development of e-commerce. Incubation Center) as a sub-base in Fujian. Cooperating enterprises will provide relevant practical case courses, consulting services and job fairs in the base, and encourage enterprises to provide actual projects to schools, so as to train trainees to dock with enterprise projects early and prepare for entrepreneurship and employment. The competent business departments at all levels should be registered training base actively in conjunction with the human resources and social security departments at the same level *** with the lead to carry out e-commerce professionals in continuing education, entrepreneurial training and e-commerce talent business incubation, cultivate e-commerce entrepreneurship leader, the formation of entrepreneurship driven by the employment of a good mechanism. The conditions are ripe for the city to form an e-commerce research institute to provide e-commerce development strategy and planning layout of the study.
2. Build a provincial e-commerce training network learning platform
The Department of Commerce in the form of service outsourcing commissioned by the social professional services organizations to research and development, to build a "provincial e-commerce training network learning platform" and various modules of the training courseware, through the E-learning network school, so that trainees In particular, students of various types of colleges and universities can expand their e-commerce knowledge on the network platform during school. Encourage deep cooperation between the platform and e-commerce enterprises, and encourage the platform to be opened to e-commerce enterprises as a talent recruitment platform, to short-term order-based training for trainees to increase the number of practical training opportunities, and to increase the number of opportunities for two-way selection between trainees and enterprises.
(B) Organizational training
Carry out e-commerce training, e-commerce management of senior workshop, eight Min e-commerce line - into the district cities (counties, e-commerce industrial parks) "e-commerce lecture hall, e-commerce salon, e-commerce forums (summits), e-commerce competitions and other series of activities.
1. E-commerce training
Three ways can be used:
(1) Encourage and support the major e-commerce platforms, Internet companies (such as Alibaba, Baidu, Tencent, etc.) service institutions (such as Taobao University, Baidu Marketing University, cross-border e-commerce network, etc.), social and professional services for the province's various types of personnel to carry out a variety of forms of professional training, including National e-commerce professional qualification training to accelerate the cultivation of technical, commercial and strategic e-commerce talents who are suitable for the needs of enterprises and have the ability to innovate.
(2) support e-commerce industry bases (parks) around the establishment of e-commerce talent training centers, for e-commerce enterprises in the parks need to provide network customer service, graphic design, warehousing and logistics, operation and promotion, platform construction, logistics management of six directions of the position and the international field of e-commerce talent in the short and medium term professional training, to cultivate as much as possible high-quality local e-commerce talent,. Provide talent support for local e-commerce enterprises to build a good platform.
(3) give full play to the role of the national professional and technical personnel continuing education base in Fujian sub-base, the Ministry of Commerce, China International Electronic Commerce Center, the provincial Department of Human Resources and Social Affairs, and actively carry out e-commerce personnel continuing education and e-commerce job competency training, for the application of e-commerce industry chain to provide professional, comprehensive, systematic, practical knowledge and application of e-commerce middle and high-end talents.
2. E-commerce management senior training courses
by the competent business departments at all levels to lead the hosting, can be used in the form of service outsourcing to the industry associations (business) will be or social professional services institutions to host the implementation of specific, mainly for the competent business departments at all levels of cadres, e-commerce industry base (park) responsible for e-commerce and e-commerce industry associations (business) will be the president of the secretary-general and business executives. Workshops are held from time to time according to the needs of the workshop centered on the development trend of e-commerce, e-commerce related planning, policy making, business services, e-commerce model innovation, traditional enterprises to develop e-commerce strategy, the application of big data, e-commerce investment and financing, as well as performance management and team building, etc., tracking e-commerce hotspots, focusing on e-commerce, is committed to the delivery of e-commerce new ideas, new concepts, new models, sharing advanced It is committed to delivering new ideas, concepts and modes of e-commerce, sharing advanced knowledge of e-commerce management, enhancing the macro-management capability and service level of e-commerce work of the government authorities, broadening the e-commerce horizons of the enterprises in the province, and cultivating high-end e-commerce professionals.
3. "Eight Min e-commerce line - into the district city (county, e-commerce industrial park)"
E-commerce lecture hall at all levels of the competent departments of the business sector to support and advocate the use of outsourcing forms of services can be handed over to the industry associations (business) or social and professional service organizations to implement. Around the "Lecture Hall" at least once a quarter, the content of each lecture according to the analysis of the situation of e-commerce, closely follow the characteristics of industrial development in Fujian and demand, as well as committed to helping enterprises to enhance the soft power to set, so that more enterprises to benefit.
4. E-commerce Salon
Supported and advocated by the competent business authorities at all levels, the service is outsourced in the form of industry associations (chambers of commerce) or social professional services organizations to implement. Salon at least once every two weeks, can take the form of business visits, problem diagnosis, lectures and exchanges, guiding enterprises to resources **** enjoy, integration, mutual help, learning and growth of the group, to solve the problem of e-commerce operations and confusion.
5. E-commerce forums (summits)
Business authorities at all levels to support, advocate or take the lead in organizing, in the form of outsourcing services to the industry associations (business) or social professional services organizations to implement.
(1) E-commerce forums (summits) held around the world, in any form, aiming to "bring together the power of global e-commerce, to promote the development of e-commerce in Fujian". Positioned at all levels of government executives, industry organizations, business leaders, e-commerce enterprises and experts and scholars of the high-end dialogue.
(2) build cross-strait e-commerce forum, invite experts and scholars in the field of cross-strait e-commerce research on a regular basis *** with the global e-commerce related areas (mobile Internet, Internet, big data analysis, wearable devices, e-commerce, online education, etc.) development issues for discussion, and promote cross-strait e-commerce enterprises in the exchange of experience, product exchanges, exchange of talent on the actual contribution.
6.
6. E-commerce competitions
The competent business departments at all levels fully support industry associations (business) or social professional service organizations, may, in conjunction with the human resources and social security departments at the same level, jointly with colleges and universities, enterprises, the media and other **** with the various forms of e-commerce competitions and other activities. Through the competition activities, set up successful e-commerce role model enterprises, precipitation of excellent online business lecturers. E-commerce contest competition form and theme should be diversified and innovative, including e-commerce operation mode innovation, team management, the whole network marketing combat skills, online store design, e-commerce entrepreneurship simulation. The competition prioritizes cooperation with well-known e-commerce enterprises in the province. The competition encourages cross-strait exchanges as the theme of the competition.
Four, organization and implementation
(a) the establishment of the provincial e-commerce expert committee training guidance ad hoc committee
Department of Commerce in conjunction with the provincial Department of Human Resources and Social Affairs, the total lead, mainly by the province's domestic and foreign universities and renowned professor of e-commerce, the well-known e-commerce experts and well-known e-commerce business executives involved in, the formation of the
(ii) the establishment of training and assessment certification system
by the provincial Department of Commerce, the provincial Department of Human Resources and Social Affairs general lead, in conjunction with the provincial Department of Finance, in the form of service outsourcing entrusted to the organization of social and professional services, play the Provincial e-commerce Expert Committee Training Steering Committee and the higher education institutions as well as e-commerce-related R & D institutions, the advantages of the advantages of the *** with the organization of the integration of internal and external expert resources in the e-commerce teacher On the basis of the national occupational standards, combined with the development of e-commerce in our province on the professionals in two areas, six directions on the specific needs of the development of the province's corresponding e-commerce division of occupational standards, training materials, as well as vocational skills appraisal database, and gradually establish a set of e-commerce skills in line with the actual province's e-commerce training, assessment and certification system.
(C) the identification of training bases (talent incubation center)
The competent departments of commerce at all levels, in conjunction with the human resources and social security departments at the same level, identified a number of e-commerce with a strong strength, e-commerce jobs more comprehensive e-commerce industrial base at all levels (parks), e-commerce platforms, e-commerce services, e-commerce enterprises, as e-commerce training training bases (talent incubation centers). incubation center).
(D) the establishment of a teacher database
led by the Department of Commerce, together with the provincial and municipal e-commerce associations (business) and other social service organizations, the establishment of the province's e-commerce outstanding lecturer teacher database, the establishment of teacher files, e-commerce training for the work of the local teachers to provide security.
(E) the establishment of up and down the linkage and entrusted to a third party to undertake the training mode
the establishment of the province, the Ministry of the joint, the province, the district city, county (city, district) joint and province, county (city, district) joint and entrusted to the Association (Chamber of Commerce) or the social and professional service organizations to undertake the training mode, give full play to the advantages of all parties, and to promote the training in an orderly manner, to ensure that the long-term development of the pragmatic and useful! The first step is to form a good pattern of social linkage and joint ****promotion.
(F) organization to participate in the training
e-commerce knowledge popularization training organized by the competent departments of commerce at all levels. E-commerce professionals and senior personnel training by the competent business departments at all levels in conjunction with the same level of human resources and social security departments to lead the organization and implementation of the same time with the help of the media publicity, to encourage business-related personnel, unemployed or re-employed people, students of various institutions to participate in training and obtain the appropriate professional qualifications.
V. Safeguards
(a) Clear division of responsibility. Business departments at all levels should be in accordance with the division of responsibility, e-commerce training work into the important agenda, clear leadership and full-time responsible person. In accordance with the requirements of "integrated planning, scientific arrangements, focusing on results", do a good job of training teachers selection, planning and scheduling of work supervision and training management, statistics and other work, accurately reflect the actual situation of training, strengthen the training effect assessment, enhance the quality of training.
(2) Strengthen the supervision and management of the training base. In Fujian Province, e-commerce talent training in the implementation process, the recognized training base to take key spot checks, regular reports on the way to training quality inspection and monitoring; recognized training base to implement the training and certification status report system, June and December each year, the training base needs to be half a year since the number of trainers, the number of training venues, trainee feedback and follow-up effectiveness of the situation reported to the provincial Department of Commerce, as the Dynamic assessment content. The recognized training bases are subject to dynamic management. First, strengthen the business guidance to the training base, urge to continuously improve and enrich the training content, improve the practical training methods, grasp the dynamics of the e-commerce industry and industry trends, enhance the relevance of practical training, practical; Second, the establishment of the annual inspection system of the training base. March of each year on the training base of the previous year's training to summarize the assessment, the introduction of trainees on the agency scoring system, the previous year's poor quality of practical training, training after trainee satisfaction feedback and follow-up effectiveness of the low, no longer continue to recognize its training base qualifications, while the trainee satisfaction and assessment of the effectiveness of the training base for the corresponding incentives.
(C) Promote the orderly exchange of talents. To improve the government's macro-control, market players fair competition, intermediary organizations to provide services, talent independent of the allocation mechanism of the flow of talent. By building various forms of talent exchange platform for the province's various types of e-commerce talent and enterprise demand docking. Encourage the introduction of high-level e-commerce leaders and entrepreneurial teams and network hands-on talent, for the introduction of e-commerce professionals can be introduced in accordance with the "Interim Measures for the Introduction of High-level Entrepreneurial and Innovative Talents in Fujian Province", "Hercynian Industrial Talent Highland Construction Implementation Measures", "Hercynian entrepreneurial excellence in the cultivation of the implementation of the Measures" policy requirements to enjoy the entrepreneurship, education, health care, financing and guarantees, as well as personal housing, children's enrollment, Academic training allowance subsidies and other preferential policies, to create a good circulation of e-commerce talent environment, to guide all types of e-commerce talent reasonable and orderly flow.
(D) create a good publicity atmosphere. To give full play to the role of publicity departments and new media, open a column, timely release of training information. Give full play to the role of public opinion guidance and supervision of the media, timely publicity and promotion of e-commerce talent training in the good experience, good practices.
(E) to give financial assistance. According to the spirit of "Fujian Provincial People's Government on further accelerating the development of e-commerce a number of opinions" (Minzheng Wen [2014] No. 157), the competent departments of commerce at all levels should work together with the Finance Bureau at the same level and the human resources and social security departments to incorporate e-commerce training into the scope of support for the special funds for employment at their own level, and to introduce specific measures to support e-commerce training in accordance with the characteristics of e-commerce industry. To participate in e-commerce personnel training in Fujian Province and obtain the appropriate vocational qualification certificate for a certain amount of subsidies, while recognizing and rewarding outstanding service providers and training bases, and the development of the training assessment and certification system and other aspects of a certain amount of subsidies. Business authorities at all levels, in conjunction with the same level of human resources and social security departments in line with the "Notice on the issuance of special funds for the management of employment in Fujian Province" (Min CaiShe [2012] No. 72) of the relevant conditions of the personnel, enterprises and training institutions, in accordance with the provisions of the document, the priority to enjoy the relevant policy measures.
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