The cosmetic industry is making great strides forward in the world, especially since China's reform and opening up, the cosmetic industry's annual sales have maintained an increase of about 15%, with sales reaching 46 billion yuan in 2002.
According to expert forecasts, from now to 2010, the average annual incremental rate can still be maintained at about 13%, to 2010, the domestic cosmetics market sales will reach 80 billion yuan. In China, there are more than 3,700 cosmetic manufacturers registered with the Bureau of Industry and Commerce, and about 2,500 of them are in normal operation.
The country's existing annual sales of more than 100 million yuan of cosmetic enterprises more than 150, of which annual sales of more than 500 million yuan of enterprises have 8. From the product structure, China's cosmetics market is similar to the world, mainly skin care products.
Skin care products accounted for about 36%, hair products accounted for about 31%, beauty products accounted for about 18%, in the foreseeable future, China's market will remain dominated by skin care products. However, with the gradual increase in people's aesthetic awareness and beauty knowledge, as well as the impact of the SARS epidemic, the national health care awareness will be generally improved, beauty and washing cosmetics market will rise rapidly, children's cosmetics and men's cosmetic sales will also be significantly increased.
At present, China's cosmetics industry has experienced nearly 20 years of development, has been gradually from the initial growth period to maturity. At this moment, reviewing the history of the development of cosmetics will help us better predict and look forward to its future development trends.
First, the history of the development of cosmetics, "the heart of all people love beauty", human cosmetics to beautify themselves, since ancient times there is a constant pursuit. The history of the development of cosmetics can be divided into the following four stages (also known as the four generations): ① The first generation is the use of natural plant and animal oils and fats on the skin for pure physical protection, that is, the direct use of plant and animal or mineral sources of various types of oils and fats without chemical treatment.
Ancient Egyptians more than 4,000 years ago in religious ceremonies, the preservation of dried bodies, as well as the royal aristocracy on personal skin care and beauty on the use of plant and animal fats and oils, mineral oils and plant flowers. Ancient Romans in addition to the skin, hair, nails, lips and the beautification and maintenance of the Naples (Naples) region has become the center of the incense industry for the pleasure of the scent, but also in the closet to prevent moths, the earliest aromatics are camphor, musk, sandalwood, lavender and clove oil, and so on.
Since the 7th century to the 12th century, *** countries in the production of cosmetics has made important achievements, which is represented by the invention of the distillation method of processing plant flowers, greatly improving the production and quality of essential oils. At the same time, China's cosmetics has also been a significant development, in the ancient book of "Han Shu" in the eyebrow, point lip records; "Qimin Essentials" in the introduction of the clove fragrance of the powder; China's Song Dynasty Han Yan straight written by the "wither Li" is the world's earlier specialized works on aroma.
② The second generation is based on oil and water emulsification technology cosmetics. Eighteenth and nineteenth centuries after the Industrial Revolution in Europe, chemistry, physics, biology and medicine has been an unprecedented development, many new raw materials, equipment and technology is applied to the production of cosmetics, but also due to the later surface chemistry, colloid chemistry, crystallization chemistry, rheology and emulsification theory and other principles of the development, the introduction of dielectric surfactants as well as the use of the HLB value of the method, to solve the problem of the correct selection of emulsifiers The key problem of the correct selection of emulsifiers was solved.
In these scientific theories and later a lot of people's practice, cosmetics production has undergone great changes, from the original primary small-scale home production, gradually developed into a new professional science and technology. It is on this basis that China's cosmetic industry has become the most rapid development of China's light industry, the most popular Norwegian industry.
Even the famous FDA (FoodDrugAdministration) is considering changing its name to FDCA (Food Drug Co *** etics Administration).
Such as from the saponin, fruit acids, papaya and other natural plants or from animal skin and organs extracted from the deep sea fish protein (Ainera) and hormones (Hormoues) and other extracts added to cosmetics. Extraction methods in the more advanced supercritical C02 extraction method to improve the rate of effective substances and extraction purity, the resulting system of salt chemical; ling products have been popular in foreign countries for four or five decades, so that people are always in pursuit of whitening, acne, blemishes, wrinkles and so on to become possible, until now, some of these cosmetics are still very popular.
Functionalization; Lingspin (FunctionalCo *** etics), this cosmetic is also known as therapeutic cosmetics (MedicatedCo *** etics or simply called Co *** eceuticals), sometimes also known as quasi, meaning that between cosmetics (Co *** etics) and drugs (Drugs). ). ④ The fourth generation is bionic cosmetics, that is, the use of biotechnology to create and the human body's own structure is similar and has a high affinity for the biological essence of the material and compounded into cosmetics to supplement, repair and adjust the cytokines to achieve anti-aging, repair damaged skin and other efficacies, this type of cosmetic products on behalf of the 21st century, chemical; the direction of the development of the mausoleum products.
These cosmetics are represented by bioengineered agents such as ceramides and genetically engineered agents such as deoxyribonucleic acid (DNA) and epidermal growth factor (EGF). In order to cause breast augmentation, slimming, skin to some extent to restore youth becomes possible.
Second, the development trend of cosmetics, science and technology development is never-ending, the development of the cosmetics industry will not stop, then the development of cosmetics to its fourth generation will be developed in which direction? I think: cosmetic science this discipline is likely to be with many other disciplines (materials science, medicine, bio-engineering and agriculture, environment and agriculture, aerospace and microelectronics, optoelectronics and computers, etc.) together with the nanometer era. A nanometer (abbreviated nm) is a unit of length, with one nanometer equal to one billionth of a meter.
All matter (living or non-living) consists of nanometer-sized particles, i.e., molecules and atoms, which are the most basic elements of matter. Nanotechnology is the technology of manufacturing and developing new products using particles of matter in molecular units.
These nanoscale particles often exhibit different physicochemical properties than normal, and as we know, some metals exhibit different physicochemical properties than normal when they are super-cooled. This ultra-particle technology can also be called sub.
2. The historical development of Chinese beauty and make-upOn the history of cosmetics, no accurate records have been found. From the archaeological work found in the burial objects, murals, carvings, and living remains, it is presumed that as far away as 2000 BC, mankind knows how to make up beauty. Humans use cosmetics, starting from the use of spices. Gradually and drugs into one, beauty and cure combination. Legend has it that the use of cosmetics abroad, originated in ancient Egypt. The 5th century BC know how to add a fragrant oil, coated with the whole body to go on pilgrimage to show piety, or used to coat the body to embalm. The source of the fragrance, are the natural aromatic plants crushed or soaked and other simple processing. After thousands of years of evolution, in the 10th century A.D. began to understand the distillation technology to process aromatic substances. By the 15th century, Europe entered the Renaissance, an unprecedented cultural prosperity, the human spirit and material civilization have greatly improved. Cosmetics also began to separate from the pharmaceutical system to form a separate industry. In the 19th century, due to the development of organic chemistry, organic synthesis was unprecedentedly developed. With the processing of fats and oils, the extraction and synthesis of spices, and the synthesis of dyes, endangered materials and surfactants, the cosmetic industry provided a wealth of raw materials for the great development of the cosmetics industry. the middle of the 20th century (after the Second World War) was a period of great development of the international cosmetic industry, and industrial and commercial enterprises continued to emerge, of which there are about 500 companies of strong competitiveness. The strength of these companies, but also at any time change.
China is an ancient civilization, with a long history and splendid culture, is also one of the first to know and use cosmetics. As early as one thousand years BC at the end of the Shang Dynasty, there has been a beauty product "Yan Zhi", that is, today's "cellulite". At that time, the leaves of the red orchid from Yanzhi were pounded into juice and congealed to make fat, which was used to decorate the face. The use of cosmetics, initially, was mainly within the palace, and gradually expanded to the private sector. The form is from self-production and self-use, gradually developed to centralized production of small workshops. China's history of famous cosmetics workshop is Yangzhou Xie Fuchun and anti-state Kong Fengchun, have more than a hundred years of history, are also from the extraction of aromatic substances to supply the development of the court, has now been converted into a modern cosmetics factory.
China's modern cosmetics factory, was built in the late 19th century and early 20th century. The earliest is in Hong Kong to build a factory Guangsheng line. In 1905, the production of "Shuangmei brand" floral water, snow cream, only 10 years later than the 1895 launch of the "Punji" snow cream. However, due to the political situation has been unstable, to the eve of liberation in 1949, only a few major cities in the country have cosmetic production, Dan the number of small, low-grade, low-quality. After the liberation, the cosmetic industry has formed an independent industrial system under the leadership of the Ministry of Light Industry. Due to the ideological make-up and bourgeois lifestyle together, resulting in the cosmetics industry hovered for another 30 years. To the 70's Song early 80's, since the reform and opening up, people's material life and cultural life generally improve, to the fragrance of the United States, is also changing the understanding. Dress up neat, beautiful, and is not the patent of the bourgeoisie, the consumption of cosmetics is also increasing day by day. In the past 10 years, through the absorption of foreign advanced experience, branch wood transformation, China's cosmetics industry has begun to take shape. At present, it has more than two thousand large and small production enterprises, varieties and colors, the quality has been greatly improved. 1991 output price has reached 4.5 billion yuan, an increase of 28% over 1990, profits and taxes of about 1.4 billion yuan, exports of 150 million U.S. dollars. The speed of development is quite fast.
3. China's cosmetic history in the history of how to recordStarting from the early to mid-1980s, China's beauty and cosmetics industry has gone through a stormy 30 years.
Over the past 30 years, China's beauty and cosmetics industry from a simple "a pair of scissors to start a revolution" and "snow cream moisturizing, Vaseline skin care" to the current set of beauty, hair, foot bath, medical beauty, health and beauty, styling, beauty education, professional beauty product research and development, production, marketing and marketing. The beauty and cosmetic industry in China has developed into a huge industrial chain integrating beauty care, hair care, foot care, medical beauty care, health care, styling, beauty education, and professional beauty product research and development, production, and sales. China's beauty and cosmetic industry is divided into two categories: professional line and daily line due to the different features of its operation, sales and service.
Professional line commonly known as the beauty salon line, is that the product specializes in beauty salons, hair salons, foot baths and beauty care store sales channels as a feature of this type of enterprise products cover a wide range, large and complete, usually beauty, hair, body, foot bath and health care product line, a brand usually has hundreds of varieties, the upstream enterprises to provide from sales, technical guidance and comprehensive after-sales service, and daily line is that the product specializes in shopping malls, supermarkets, and other markets, and the daily line is that the product specializes in shopping malls, supermarkets, and other markets. The daily chemical line refers to the products exclusively go to shopping malls, supermarkets, specialty stores, convenience stores and other popular channels of sales enterprises, product structure and system is relatively single, lack of after-sales service, but sales volume. Chinese cosmetics have a long, long history, as early as the Jin Dynasty era, there are "Zou Sou lead" to do powder coated in the face of the beauty records.
Modern cosmetics originated in 1830 in Yangzhou, Jiangsu Province, "Xie Fuchun" to 1862 in Hangzhou, "Kong Fengchun", are very early pioneers in the cosmetics industry. 1898, China's first modernized national cosmetic enterprises were born, called "Guangsheng Xing".
Before 1949, China's cosmetic industry was mostly handmade, technologically backward and less varied; after 1949, cosmetics were established to beautify people's lives, maintain physical and mental health, and promote the construction of spiritual civilization, but the concept of cosmetics as a luxury product was still at work, and the cosmetic industry did not get much development. China's cosmetics industry in 1978 after the implementation of the party's reform and opening-up policy has undergone radical changes.
The cosmetic industry has flourished. The number of cosmetic enterprises began to increase, the cosmetic industry system also extends from the light industry system to other systems, such as civil affairs, chemical industry, health, education, etc., a large number of cosmetic township enterprises are also emerging.
Since the reform and opening up, China's cosmetics industry has developed rapidly. According to the domestic cosmetics sales statistics in recent years, China's cosmetics industry in 1982, sales of only 200 million yuan, 1 billion yuan in 1985, 4 billion yuan in 1990, 19 billion yuan in 1995, and cosmetics sales in 1999 was close to 30 billion yuan in 2000 was increased to 35 billion yuan, into the world's top 8, in 2001, it is based on this growth. In 2001, on the basis of this is an increase of 14.
3% to 40 billion yuan, realizing profits and taxes of 15 billion yuan. These data show that China's cosmetics market in the growth period to the stage of transition to maturity, to 2010, China's total sales of cosmetics market reached 80 billion yuan, the rate of growth is obviously greater than the rate of economic growth.
In terms of cosmetic consumption, some data show that the current domestic per capita consumption of cosmetics is only 20 yuan of 30 yuan, while the world per capita consumption level of 35 U.S. dollars 70 U.S. dollars, and the U.S. is as much as 70 U.S. dollars 80 U.S. dollars. This shows that China's current level of cosmetic consumption is still relatively low, but with the people's concept of life update and progress as well as people's overall living standards continue to improve, can make the consumer group to further expand, coupled with China's large population base and the diversification of consumption levels, it can be predicted that China's cosmetic market demand has great potential, a vast space.
4. The history of the development of cosmetics What are the main categories of cosmeticsFirst, the history of development
1) the original cosmetics period, which is a non-civilized period, but the ingredients are absolutely natural.
Well-known representative brand ---- no. Purely all-natural, the most environmentally friendly, and a bit cruelty-free products.
Ancient Egyptians used animal fats and plant flowers more than 4,000 years ago in religious ceremonies and in the personal skincare and beauty of royalty.
2) The period of ancient cosmetics, which is a bit of a technological shadow, the ingredients are also still basically natural.
Well-known representative brands ---- no. Still environmentally friendly, natural, three products.
In the 5th to 7th centuries BC, ancient Egyptian queens bathed their bodies in donkey milk.
3) Synthetic cosmetics period.
Out of the never-ending need for beauty and the development of the chemical industry, synthetic cosmetics came into being.
Well-known representative brands ---- domestic snow cream, double sister, foreign Guerlain and so on. The chemical industry to promote the rapid development of cosmetics, people jumped with joy at the upcoming beauty, but did not form the concept of chemical ingredients harmful to the skin.
4) natural and synthetic fusion period. This period is also the development of the cosmetics industry more and more rational and mature period.
Well-known representative brands ---- domestic Baichuo Antelope, foreign Estee Lauder and so on. This period people choose cosmetics more and more tend to rationalization.
Into the late 20th century, the chemical composition of cosmetics to the body brought about by the side as a cause for concern, then set off a return to nature of the tide, and advocate the use of natural oils instead of mineral oils, and from the saponaria, fruit acids, papaya and other natural plants or from the animal flesh and offal in the extraction of deep-sea fish oils and other extracts to add to the cosmetic industry.
Second, the main classification of cosmetics
(a) according to the purpose of use
Cleaning cosmetics to wash the skin, hair cosmetics. This type of cosmetics such as cleansing cream, face wash, bath, shampoo and conditioner, shaving cream and so on.
Basic cosmetics The basic treatment of facial hair before makeup. This type of cosmetics such as various creams, honey, lotions, masks, hair milk, hairspray and other hair fixers.
Cosmetics for face and hair beautification products. This type of cosmetics refers to rouge, lipstick, eye shadow, hair coloring, hair treatment, fixing and other supplies.
Therapeutic Cosmetics A cosmetic product between medicine and cosmetics. This kind of cosmetics such as coolant, deodorant, hair breeding agent, hair remover, hair dye, insect repellent and so on.
(B) according to the use of parts of the classification
Skin cosmetics refers to the face and skin cosmetics. This type of cosmetics such as various creams, bath agents.
Hair cosmetic refers to hair-specific cosmetics. These cosmetics such as shampoo, mousse, spray hair gel. Beauty cosmetics mainly refers to facial beauty products, including nail hair beauty products. Special function cosmetics refers to the addition of special effects of drug cosmetics.
(C) according to the dosage classification
Liquid cosmetics bath, shampoo, lotion, perfume and so on. Lotion Honey, milk.
Creams moisturizing cream, foundation cream, shampoo. Powder Fragrance powder, talcum powder. Cubes Powder, cosmetic case. Stick lipstick, hair wax.
(D) Classified by age
1. Infant cosmetics Infant skin is delicate, weak resistance. Preparation should use low *** sex raw materials, flavors should also choose low *** superior products.
2. Juvenile cosmetics Juvenile skin is in the developmental period, the skin state is not stable, and very easy to acne. You can choose to adjust the role of sebum secretion of raw materials, the preparation of weak oily cosmetics.
3. Men's cosmetics Men's house in the fat skin, should be used for fat skin raw materials. Shaving cream, aftershave liquid is special cosmetics for men.
(E) according to the production process combined with the characteristics of the product can be divided into seven categories
Emulsion refers to a variety of cream honey.
Powder class all kinds of powder, talcum powder.
Beauty refers to lipstick, eye shadow, mascara, nail polish and so on.
Perfumes Perfumes, colognes, eau de toilette.
Shampoo refers to shampoos, bath bombs, and conditioners.
Hairdressing refers to hair coloring, perming, and hair styling products.
Therapeutic cosmetics add drugs.
5. China's domestic cosmetics history and developmentMany years of development, China has experienced the baptism of countless brands, China's cosmetic market star has never dimmed, from clam oil to snow cream, Vaseline, Olay, and now countless types of cosmetics, from domestic brands to joint venture brands to imported brands, cosmetics all the way through the storm, cosmetics, cosmetics, but also for countless people who love the beauty of "beauty". The people who brought the "beauty" of hope and longing.
Balsam and snow cream are the generic term for skin care cosmetics, not a cosmetic brand, they are the only two types of cosmetic products available to the people of China in the decades before and after the founding of the country, and "ruled" the face of the country for dozens of years.
Bakelite is a representative of the balm, but also the first choice of the aristocracy of the skin care products; and friendship, red plum, and so on are the well-known brands of the snow cream at that time. In the sixties and seventies of the last century, these things may be the dowry of the fathers' marriage. But now, these products have gradually faded out of our lives.
By the end of the 70s and early 80s, since the reform and opening up, people's material life and cultural life generally improve, the awareness of the fragrance of the United States, is also changing. This period of the Meijiajing to the generation after the 70's still remember, and Xiafei, are household names in cosmetics brand, they have come out of the concept of snow cream.
It is understood that China's modern cosmetics factory, built in the late 19th century, the early 20th century, the earliest is in Hong Kong to build a factory Guangsheng line, the factory in 1905 to produce "double sister brand" floral water, snow cream, than the 1895 launch of the "Pun's" snow cream. It was only 10 years later than "Pun's" Snow Cream, which was launched in 1895. However, due to the political situation at that time has been unstable, to the eve of liberation in 1949, only a few major cities in the country have cosmetic production, but the number of small, low-grade, substandard quality. After liberation, the cosmetics industry under the leadership of the Ministry of Light Industry, has formed an independent industrial system.
At this time, because of the ideological make-up and bourgeois lifestyle associated with the cosmetic industry, resulting in another 30 years of wandering. Later, as people's consciousness changed, they realized that being neat and beautiful was not the monopoly of the bourgeoisie, and the consumption of cosmetics increased day by day.
After the reform and opening up, both domestic and foreign brands have gained greater development, in the 1990s, the domestic enterprises through the absorption of foreign advanced experience, branch wood transformation, so that China's cosmetic industry has taken shape.
"Dabao, see you every day!" Is a popular advertising slogan of domestic cosmetic brands. But the current domestic cosmetics market share is still too small, to have a place in the market of brands, we must focus on innovation, and constantly develop new products.
6. The history of the development of skin care productsThe lowest 0.27 yuan / day to open the Baidu library members, you can view the full content of the library & gt;
Original publisher: Mingyuan Graphic
According to the August 27, 2007 AQSIQ announced the "cosmetic labeling regulations," cosmetics refers to the use of smear, spray or other similar methods, dispersed in the human body Any part of the surface of the human body, such as skin, hair, toenails, lips and teeth, in order to achieve the purpose of cleaning, maintenance, beauty, modification and change the appearance, or correction of the human body odor, to maintain a good state of the six periods of development of cosmetics or fine chemical products cosmetics? Ancient cosmetics period? Synthetic cosmetics period? Dangerous cosmetics period? Natural cosmetics period? Period of additive-free cosmetics? Cellular care cosmetics period 1, the ancient cosmetic period to make movement in the skin when the original color, the beginning of the look of the community to move will come to things, health oils and health lipids and some of the Department of smear in the. Skin rituals live ancient cosmetics period in the period from the 5th century BC to the 7th century AD, the ancient Egyptians would use clay to curl their hair, ancient Egyptian queens used copper green to depict the eye circle. Ancient China also preferred to use rouge to smear cheeks and moisturize hair with head oil to set off the beauty and charm of the face. Representatives of ancient Chinese cosmetics: rouge, duck egg powder, head oil, scented pouch rouge head oil duck egg powder scented pouch 2, synthetic cosmetics period in the 20th century, after World War II, the slow recovery of the world economy, along with the rapid development of the petrochemical industry, in order to cater to the pursuit of the beauty of the people and the desire to mineral oil as the main ingredient, plus fragrances, pigments, and other chemical additives synthetic cosmetics was born. Synthetic cosmetics period main raw materials: mineral oil, synthetic emulsifiers, synthetic fragrances, synthetic pigments, preservatives, biocides Features: low cost, but not safe role: moisturizing, moisturizing 3, dangerous cosmetics period along with the popularity of synthetic cosmetics, high chemical composition of cosmetics more and more intense, the people blindly pursuing the effect of cosmetics 7. The earliest archaeological evidence of the use of cosmetics was found in ancient Egypt in 4000 BC. In the 5th century A.D., Egypt used balm and incense on many religious occasions, as well as aromatic products mixed with oils and fats, which were applied to people on pilgrimages or to corpses for embalming purposes. Ancient Greeks and Romans also used cosmetics. In ancient Rome and the ancient Greeks used cosmetics contain mercury.
The popularity of cosmetics in the Western world began in the 17th century. Originally, it was used by women who had been cured of smallpox to cover scars on their faces, and in the 18th century, Queen Victoria publicly declared that it was considered impolite to use cosmetics. The use of cosmetics was considered vulgar and only used by theatergoers and ***. By World War II, cosmetics were commonly used in Western societies (although they were banned in Nazi Germany). Other notable events in the history of cosmetics can be found in the external links at the end of this article.
In China, in the Jin Dynasty, Zhang Hua's "Museum of Natural History" states that "Zhou burned lead to make powder", which was used to beautify the face. Hu powder (alkaline lead carbonate) was once used by concubines to beautify their faces, and was called palace powder. Later Tang "Chinese ancient and modern note" on rouge records: "from Zhou, to red orchid juice condensed into". Since it was produced in Yan, it was also known as Yan fat. When Emperor Wu of the Han Dynasty, the Xiongnu people had a sad song, "Dying of my Qilian Mountains, so that my six animals are not abundance of rest. The death of my Yanzhi Mountain, so that my women have no color." About lipstick, there is "lipstick with Dan for the, like lips red also. In the Book of Han, written by Ban Gu of the Eastern Han Dynasty, there is a record of eyebrow painting. In the Northern Wei JiaSiFoJi "qimin yaojutsu", recorded "as incense powder but more than a clove in the powder box, natural fragrance". In the Qing dynasty court, has used Chinese medicine to combat hair loss, with soap products for bathing.
In Japan, geishas use crushed saffron petals to make lipstick, apply eyebrows, eyeliner and lips, while using a softer wax than the hair wax used by sumo wrestlers to act as a foundation; white pigment and powder used to paint the face and back, rouge is used to outline the eye sockets and nose. At the debut ceremony for kabuki (geisha apprentices), they blacken their teeth with black fuel.
Much of the market share for cosmetics has been captured by a small number of multinational companies, often originating in the first half of the 20th century. As of 2005, the cosmetics industry was monopolized by a handful of multinationals, all of which originated in the early 20th century. The oldest and largest of these multinational oligopolies is L'Oréal, founded in 1909 by Frenchman Eugène Schuyler as the French Harmless Hair Dyeing Company, which was owned by Liliane Bettencourt 27.5 percent, Nestlé 26.4 percent, and 46.1 percent of the outstanding public shareholders. In the 1910s, American trio Elizabeth Arden, Helena Rubinstein, and Max Factor contributed substantially to the development of the market, and these companies established themselves as an oligopoly in the cosmetics market, before Revlon and Estée Lauder joined them around the time of World War II. Revlon and Estée Lauder joined them around World War II. Some cosmetics companies have been criticized for some of their advertising campaigns.
8.In 2007, the beauty industry still became the fourth largest consumer hotspot after housing, automobile, and tourism, and the beauty service industry realized an output value of about 220 billion yuan, with more than 10 million people working in the industry, and huge business opportunities have emerged. In the next few years, the 'new beauty economy' based on scientific and technological innovation, brand innovation, quality innovation and service innovation will become the biggest bright spot in China's tertiary industry.In 2006, the beauty service industry realized an output value of about 220 billion yuan. It is predicted that in the next three to five years, China's annual output value of the beauty economy will exceed 500 billion yuan.
With the domestic media at all levels of the industry's non-compliance with the continuous exposure of business projects, and *** the competent departments of the industry supervision efforts continue to strengthen, the past simply rely on the concept of hype and boast of the era has gone no longer come back. Sheep Placenta, gold implant ...... these tantalizing magical terms, has gradually away from us. Beauty industry in the next few years, in the country to pay more attention to the situation of consumers more rational, the beauty industry will enter a new round of reshuffle period, only the real integrity of the beauty business is the market and consumer acceptance, and the impatient mentality of quick success and instant profits will gradually be improved. The overall development trend of China's beauty industry in the next few years, is moving into a new situation from chaos to rule, the future development of China's beauty industry will certainly become clearer and smoother road.
Due to the intensification of competition, the future business model of the beauty industry, will focus more and more on brand building. A large number of small beauty companies and beauty organizations that lack strategic positioning, will gradually in the law of the market economy, it is difficult to adapt to the future trend, and automatically out of the game. The future development model of the beauty industry will also be polarized. On the one hand, there is a diversified business model, certain beauty salons to upscale large-scale leisure club development, skin care, SPA spa, fitness skipping, business meetings, customer courses ...... to diversify to highlight their own strengths, to obtain horizontal development and growth. On the other hand, the future of the beauty industry will also be in-depth towards a specialized business model, there will be a considerable portion of the beauty agency, with domestic and foreign authoritative beauty brand institutions and medical, dermatological research institutions for in-depth cooperation, in the specialization, segmentation under the guidance of the strategic thinking, from a specific area of vertical depth and strengthening, such as the professional anti-aging beauty, professional body contouring, professional eye care and so on. At this time, the beautician will become the customer's heart really respect and highly recognized "teacher", rather than simply beauty technology operators, the development of China's beauty industry, will also step into the brand highway.
This report is based on a large amount of information provided by the National Bureau of Statistics, the State General Administration of Customs, the National Development and Reform Commission, the Development Research Center of the State Council, the All-China Federation of Industry and Commerce Chamber of Commerce of Beauty and Cosmetics, the China National Flavor and Cosmetic Industry Association, the Medical Aesthetics and Cosmetology Branch of the Chinese Medical Association, the Chinese Physicians Association of Cosmetology and Plastic Surgery Physicians Branch, the China Hairdressing and Cosmetology Association, etc., and is based on the international market, policy environment, current development situation, and the international beauty industry. market, policy environment, development status, market segments, development trends and strategies. On the basis of forecasting the overall trend of China's beauty industry, this report also utilizes qualitative and quantitative analysis methods to make highly informative judgments on the overall pattern, status quo, and future trends of China's beauty industry.