Packaging designers should master the process of packaging design. As far as the modern packaging market is concerned, packaging design mainly includes market research, design conception, design creativity, design performance and other processes. Mastering the process of packaging design is helpful to design packaging works that are more in line with the aesthetic characteristics of modern design and the people-oriented design concept.
Market research ① Grasp the market situation. Because packaging design is based on serving the enterprise's commodity sales, the design must meet the market demand. Therefore, designers should not only have certain theoretical knowledge, but also master certain market conditions. Living in modern society, we can't be ignorant of the trend of the times and fashion trends. If we have a certain grasp of these, we can make a design that conforms to the aesthetic concept of modern people, otherwise we will fail to keep up with the design of the times.
② Know what the object needs. The objects here often include two kinds: corporate customers and consumers. However, because the school's courses are for students to learn and there are few opportunities to get in touch with enterprises, the customer relationship is only virtual. Therefore, it is more necessary to consider the preferences and needs of consumers. Only by truly putting what consumers like and need into the packaging design can goods naturally reach consumers.
③ Performance of packaged products. The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value and danger of the product, which is the first consideration when packaging.
(1) performance focus. The key point refers to the concentration point of the performance content. Packaging design is limited in the drawing, which is a space limitation. At the same time, the packaging is known to the buyer in a short period of time, which is the time limit. This time and space restriction requires that packaging design should not be blind and comprehensive, and everything is equal to nothing.
Good color can produce strong visual recognition and impact, so it is one of the important factors affecting the competitiveness of goods. Good packaging must have a good vision and can catch the attention of consumers. How to use the characteristics of color (hue, chroma, lightness, etc.). Shaping the visual communication power of commodity packaging and changing people's emotions have become the focus of design. Designers use color for reference according to market research.
(3) The use of patterns in packaging design plays a role in fueling commodity sales. It is difficult for consumers to have an intuitive understanding of the packaging of many commodities through words and colors, so that consumers' distrust of commodities will greatly reduce the sales of commodities. If you add realistic or painted patterns to the packaging, you can explain the advantages of the goods concretely and truly.
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The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.