Potential track, how to do pet brand marketing?

A few days ago, NetEase Yanshou online sub-brand NetEase Tiancheng, focusing on high-end pet market. NetEase Tiancheng put forward "natural origin, natural ingredients, natural recipes, natural lock fresh" four natural guarantee, the first batch of online full-price fresh meat baking cat food, full-price freeze-dried raw meat and bone meat, such as eight items, has been in the NetEase Yanshou App, Jingdong, Tao system, jitterbugging and other all-channel sales. Sina Finance NetEase stared at the pet industry this piece of cake, has long been no novelty. July, NetEase strictly selected in the App "C" on-line "cat curry" community, replacing the content sharing community "choose alley". The "C" community was launched in July, replacing the content-sharing community "Select Lane". It is hoped that through the participation of pet users to improve user stickiness. According to the person in charge of NetEase Yanxuan, "cat curry" has accumulated millions of pet users, the number of daily active users online peak has exceeded 300,000 people. "We are about to introduce the dog category and upgrade to 'Pet Cafe'." (Beijing Business Daily) It is evident that NetEase's ambition to create a "one-stop pet-raising" service platform is still steaming. Capital's sense of smell is very keen, with the expansion of the domestic market, the pet industry category segmentation contains business opportunities, which has been an undeclared secret of practitioners. Hundreds of billions of scale "it economy" NetEase's entry is right or wrong, let's leave it aside, let's look at the development of the pet industry in recent years. According to the "2021 China pet industry white paper" shows that in 2021, the national urban pet (dogs and cats) owners amounted to 68.44 million people, an increase of 8.7% compared with 2020, the annual urban pet (dogs and cats) consumer market size reached 249 billion yuan, an increase of 20.6% compared with 2020. (