Luzhou wine industry, began in the Qin and Han dynasties, the rise of the Tang and Song dynasties, flourished in the Ming and Qing dynasties, the development of the new China; with its lineage of Luzhou Laojiao Group is in the Ming and Qing dynasties on the basis of the development of 36 ancient brewery group of centuries-old reputation at home and abroad and the state-owned large-scale backbone of the brewing group of famous wine enterprises. Luzhou Laojiao has a long history and is the birthplace of Chinese strong-flavored liquor, and is unique in China's wine industry with a number of unique advantages: it has the earliest 1573 National Treasure Cellar Cluster in China, which was built in 1573, and has been used for the longest period of time in a row and is the most completely protected, and was approved by the State Council in December 1996 to be the first national key cultural relics protection unit in the industry. National key cultural relics protection units, in 2006 by the State Administration of Cultural Heritage in "China's World Cultural Heritage Tentative List"; in November 2012 Luzhou Laojiao workshop group was once again selected as "China's World Cultural Heritage Tentative List"; in March 2013, Luzhou Laojiao 1,619 more than 100 years of brewing cellar, 16 Ming and Qing Dynasty brewing workshops and three major caves for hiding wine, and was selected as the national key cultural relics protection units, and into the fourth batch of the protection list. And into the fourth batch of protection list. As the only representative of Sichuan wine and strong liquor in China, "Luzhou Laojiao wine traditional brewing technology" was selected in May 2006 as one of the first batch of "national intangible cultural heritage list". Luzhou Laojiao has also become the first enterprise in the industry to have "double national treasures". Luzhou Laojiao*** has 10,086 cellars, of which 1,619 are more than 100 years old, which is the world's largest brewing old cellar community. Luzhou Laojiao takes "making the quality of Chinese liquor visible" as its quality philosophy, and always strives for excellence in product quality, producing high-quality Guojiao 1573, Luzhou Laojiao Special Qu, Hundred Years of Luzhou Laojiao, etc. Among them, Luzhou Laojiao Special Qu and Hundred Years of Luzhou Laojiao are the most popular products. Among them, Luzhou Laojiao Special Qu was awarded the Gold Medal at the Panama Pacific Universal Exposition in 1915, and was honored as one of the first Four Famous Chinese Liquors in 1952, and became the only thick-scented liquor that has been honored as "Famous Chinese Liquor" for five consecutive times, which is regarded as a typical representative of thick-scented liquor. In recent years, the company has accelerated the construction of infrastructure, technical facilities, talent system and management system, so that the stock of raw liquor has grown to 200,000 tons, and the capacity of modernized packaging and processing has reached 500,000 tons - up to 1 million tons through the construction of Luzhou Liquor Concentration and Development Zone; it has three "Chinese Master Brewers", a full-senior senior brewer, and three "Chinese Masters". 3 "Chinese master brewers", 6 senior engineers, 8 experts enjoying the State Council's special allowance, 3 academic and technical leaders in Sichuan Province, 15 PhDs, more than 100 masters, while cultivating hundreds of skillful talents, including national liquor judges, senior brewing technicians and technicians - Talent Advantage of industry-leading, strong management personnel, scientific and technological personnel and marketing personnel, *** with the composition of the "Luzhou Laojiao Talent Paradise".
Luzhou Laojiao Group has Luzhou Laojiao Co., Ltd, Luzhou Liquor Industry Centralized Development Zone Co., Ltd, West China Securities Co., Ltd, Longma Xingda Microfinance Co. Ltd., Luzhou Laojiao Zhitong Trade Company Limited, Luzhou Laojiao Health Wine Company, Luzhou Laojiao Group (Hong Kong) Investment Company Limited and a large number of backbone subsidiaries with considerable strength and influence in the industry. Luzhou Laojiao Group's business covers three major industries, namely: first production - Luzhou Laojiao Modern Agricultural Demonstration Zone; second production - Luzhou Laojiao Company Limited and the Golden Triangle Industrial Park of China's liquor; third production - Huaxi Securities, Luzhou Municipal Liquor Industry Park, and the China International Liquor Industry Park, which is the largest and the largest in China. -Huaxi Securities, Luzhou City Commercial Bank, Longma Xingda Microfinance and other financial industries.
Luzhou Laojiao Group in the development of the implementation of "dual-brand shaping, multi-brand operation" brand strategy; committed to building the main body of Luzhou Laojiao Group, China's largest liquor industrial park - China's Golden Triangle of Baijiu Industrial Park, the layout of the "One park, three bases and one center" - finished wine base, brewing base, headquarters base, China liquor culture and tourism center, of which, China liquor culture and tourism center to the National Cellar Square, China liquor theme culture park as the core, the finished wine base of the brand pavilion The center of China liquor culture and tourism center is composed of Guojiao Square, China liquor theme culture park as the core, brand pavilion of finished liquor base, 5A impression winery of brewing base and creative industry park of headquarter base***; it adheres to the "two-wheel-drive", takes liquor industry as the core, and realizes expansion by the organic combination of traditional manufacturing industry and capital operation to be a large-scale modernized enterprise group integrated into the globalization of the economy.
In the future, Luzhou Laojiao will gradually complete the strategic layout of "a base, three centers, a window": a base, that is, the headquarters base in Luzhou, is the history and culture of the root of the base; three centers, that is, Chengdu - integrated management command center, financial and management center, Beijing - brand publicity and promotion center. Three centers, namely Chengdu - integrated management command center, financial management center, Beijing - branding, advertising and marketing public relations center, Shanghai - economic development model research center; a window, that is, Hong Kong, is the image of overseas expansion window. Luzhou Laojiao pursues the corporate philosophy of "Brewing together with heaven and earth, and *** living on earth", takes "respecting people and work, innovation and excellence" as its corporate spirit, walks with the society, relies on the environment and exists with mankind, and pursues the "Splendid culture of famous wines in China". In the culture of Chinese famous wine, all human beings **** enjoy a happy and fulfilling life.
Luzhou Laojiao set up an e-commerce company in 2014.