Who can give me a plum deer in search of immortality

I, the current development of China's deer industry overview

(a) the current situation of breeding

China's domesticated deer species are reindeer, reindeer, water deer, white-lipped deer, reindeer, slope deer, elk, etc., which is mainly in the number of the largest number of reindeer and reindeer. According to the latest estimates of the Institute of Specialty Products of the Chinese Academy of Agricultural Sciences, the country is now raising antlered deer about 600,000-700,000 head, the main places of origin are the Northeast, Xinjiang, Inner Mongolia, Qinghai, Shanxi, Taiwan and other provinces and regions. Among them, the sika deer accounted for 85% -90%, the rest for the horse deer. Sika deer are mainly distributed in Jilin, Liaoning, Heilongjiang and other provinces. Breeds include Shuangyang-type sika deer, Xifeng-type sika deer and Changbai Mountain-type sika deer. Horse deer are mainly distributed in Xinjiang, with breeds such as Tianshan Horse Deer, Tarim Horse Deer and Qingyuan Horse Deer. Antlered deer breeding in the northeast region occupies an important position in the country. Jilin Province is now stocked with about 140,000 head of sika deer, accounting for 1/4 of the country; the annual production of antler velvet is 900,000 taels (45 tons). At present, there are more than 3,000 enterprises with more than 100 heads of deer in the country, and more than 1,600 deer breeding enterprises registered in the industrial and commercial registers; the national antler production is 100 tons per year, among which 80 tons of antler and 20 tons of horse antler are produced. Shuangyang is the famous "hometown of China's sika deer", yard breeding sika deer has a long history, sika deer breeding technology, has a history of more than 300 years, "Shuangyang type sika deer" is our region over the years to independently cultivate a typical sika deer species, with its branch fat, antler shape perfect, body shape, high quality and high yield, feeding resistance is known far and wide, the current total stock of more than 120,000, accounting for about the national stock of 1/5, the whole region sika deer The total output value of the region's sika deer industry reaches about 200 million yuan, and the per capita income of this item alone is 1,500 yuan, while the total production, yield, stocking, quality rate, and five indicators of foreign exchange earnings top the domestic list. At present, Shuangyang more than 100 breeding scale of about 200, business registration deer industry enterprises in more than 300, the annual output of about 40 tons of antlers, accounting for 50% of the national antler production, Shuangyang deer townships to form 3 professional village, 36 professional townships, 2,300 farming households, only the current development of the region's deer number of about 55,000 deer, deer market is booming, active trading, the annual flow of 1.8 million people, the production of more than 20 tons of antlers, deer by-products. Antlers more than 20 tons, deer by-products 500 tons, while the market throughput reached 50 tons of antlers, deer by-products more than a thousand tons, become China's largest northern deer products distribution center and wholesale trading center, the products are exported to Southeast Asia more than ten countries and regions.

In recent years, with the further deepening of the state-owned system of reform, the state-owned deer farms gradually withdrawn, private enterprises and individual breeding to occupy the main position, with the increasing benefits of deer farming, the individual development faster, fewer than 10-20 head of breeding, more than a thousand head of breeding. Overall, raising a deer production value of an average of 2,000-3,000 yuan, the highest year, the best deer herd a deer annual output value of up to 5,000 yuan, the horse deer than the plum deer higher. Each deer feeding cost is about 500-800 yuan, deer annual net profit of 1000-3000 yuan each. Currently observed, deer farming prospects, especially the sika deer is a specialty of our country, the deer breed is good, high antler production, good quality, the species ranked first in the world. As people's living standards continue to improve, the demand for health care products is also more and more, antlers in the health care products in the credibility and reputation is also higher, so the domestic market has great potential. In addition, China's antlers in the international market reputation is also higher, especially South Korea and Southeast Asian countries to China's antlers have a good impression of the export of antlers have a strong potential.

II) Deer product processing

Deer product application, in China has a history of more than 2O00 years, has accumulated extremely rich and valuable experience. Deer antler is the main product of the deer industry, is a long-established reputation of valuable tonic medicine, but also one of the export products. In addition to antlers, other products of deer, such as heart, whip, blood, tail, tendon, bone, skin, tire, etc., can be used medicinally. So far, more than 30 kinds of raw material products of deer have been used in nutritional health care and medical field.

At present, China's deer industry, the biggest problem is that the product deep processing link is weak. The market lacks high technological content, excellent quality, taste and nutrition are good, take and carry convenient deer series of deep processing products. With the continuous development of the national economy, the domestic and international market demand for nutritional supplements rising year by year. Consumers of nutritional health products of high quality, diversified needs to the deer industry product processing has brought a good opportunity. Deer products series of deep processing nutritional key products factory production implementation, can accelerate the mass production of products, improve the economic benefits of deer products added value of more than 30%. At the same time can promote the healthy and stable development of the deer industry, to meet the majority of consumers on the deep processing of deer series of nutritional health products demand, active deer products market. Currently on the market with higher technological content of the product has Aodong Pharmaceutical Group production of Yihechun, tranquilize the brain liquid, long double deer industry production of nucleic acid oral service liquid and other products, in addition, Changchun spring Li Group, Inner Mongolia Dasheng Group and other companies to produce deer blood, antler blood oral solution and a variety of blood wine, powder, agent and other product quality and effect is also very good, in the market is recognized, while creating a considerable economic benefits. It is understood that the current national deer products deep processing enterprises of about one hundred, of which about two dozen large-scale, such as: Yanbian Aodong, Shuangyang long double deer industry, Changchun Li, Neimengda Sheng Group, etc., and other small and medium-sized enterprises.

It is understood that China's agricultural research units to antler, horn, heart, whip, blood, bone, skin, meat, tire, tail, tendon, etc. as the main raw materials, research and development of a series of highly processed deer products - antler blood wine, deer whip essence, antler tea, antler oral liquid, antler chewing gum, antler chewing tablets, antler venison sausage, deer heart heart tablets, deer heart capsule, deer whip essence, Zhanlong gelatinous products, deer bone calcium and strong Bone Powder, Deer Bone Crispy Tablet, Deer Tendon and Bone Wine, Deer Tail Whip Wine, Deer Antler Ginseng Wine, Deer Antler Fructus Wine, Deer Blood Fruity Wine, Deer Meat Powerful Drink, Deer Blood Fructus Drink, Deer Antler Lycium Wine, and other new products, Deer Bone, Deer Skin Gum as the main raw material, Antibody Antibody Antibody and Anti-mastitis Injections, Anti-rheumatic and Anti-Rheumatoid Injections, and Anti-cancer Injections, with Deer Bone. We also hope that these series of products can be introduced into the market as soon as possible for the benefit of the public.

Due to the high cost of deer products in China, the international market is still very difficult to occupy, so it is mainly sold to the domestic. At present, the domestic market share of 80% -90%, most of which are used as raw materials for Chinese herbal medicine and folk health products and the rest for product processing; 10% -20% of the antlers, through Shanghai, Hong Kong, Shenzhen, sold to Southeast Asian countries. In addition, the whole antler is mainly exported directly to South Korea. In the sales chain of individual business dominates, at present China's deer products distribution households of about 1500, including 300 Shuangyang, at present, Shanghai Chenghuangmiao Traditional Chinese Medicine Market operating deer products business about more than 200, Kaixuan Road, more than 200 wholesale market of traditional Chinese medicine; Shenzhen, the old street Chinese medicine market of more than 30, Meilin market of more than 20, Anhui's traditional Chinese medicine market is the country's largest wholesale market of Chinese herbs, and in addition to Guangzhou also have the same ginseng and antlerless. Guangzhou also have the same ginseng and antler products specialized market.

At present, in the international market, the deer industry has become a global industry, the main products of the world deer industry are antlers and venison. Antler's traditional consumer object is the Oriental people, its international trade center in Hong Kong, the largest consumer market is South Korea, followed by China, Japan, Southeast Asia market. At present, although the group of "deer", but the international antler market is mainly New Zealand, the former Soviet Union and China's three major export countries to compete with each other. Russia has formed a scale in the domestication of reindeer and reindeer, its reindeer breeding intensive production, semi-frequent feeding mode, production of unified management planning, unified feeding standards and advanced antler processing equipment and processing procedures, etc.; China in the reindeer breeding and antler antlers, the number, size and quality of the plum deer and reindeer, plum deer and reindeer breeding, crossbreeding, nutritional composition of the research, etc., in the international community, the leading level.

Deer antler market war is still raging, new and old deer rearing countries are a threat to China. The total amount of deer in our country is not more than 700,000, while New Zealand, Australia and the two countries have more than 2 million deer, New Zealand antler has occupied more than 60% of the antler market in South Korea. Russian reindeer antler annual output of dozens of tons, the origin of the price is only equivalent to more than 400 yuan per kilogram, only China's sika deer antler price of one-seventh to one-eighth of the third class, quite competitive. Affected by the diversification of antler imports from South Korea, China's antler market share has been declining, "one world" has become a dream, to ensure that "one in three worlds" even if it is fortunate. At present, the largest antler consumer market in South Korea each year, up to more than 100 tons of imported high-quality antler (including horse antler accounted for more than 70%), is our main direction of attack. Japan, Thailand, Indonesia, Malaysia, the Philippines, Singapore and other countries are mainly imported flower antlers, annual demand of about 30 tons, our sales accounted for 10-20 tons,hollister. In addition, the domestic pharmaceutical and health care industry, as well as Fujian, Zhejiang, Guangdong, Guangxi, Hainan and other provinces on the demand for antler slices, can be "digested" annually about 40 tons of low-grade flower antler (also contains a small amount of horse antler).

(D) deer scientific research

China's deer industry in previous years, the strength of the scientific research team, advanced technology, scientific research in the world at the forefront of the research, more research results. Such as the Chinese Academy of Agricultural Sciences Specialty Research Institute of reindeer reindeer domestication and stockbreeding technology, won the National Science Congress Award, in addition to the deer hybrid, Shuangyang reindeer, Xifeng reindeer, Changbaishan reindeer, Qingyuan varieties of reindeer breeding and a number of major scientific research, but in recent years with the reform of state-owned institutions, all walks of life in the relative reduction of scientific research inputs, and the results are not obvious.

Second, China's deer industry economic problems

(a) business operators lack of integrity, brand awareness. Some years ago, some domestic deer farms, especially individual households, "carrot fast not wash mud", the use of antler antlers in demand opportunity, intentionally prolong the antler antler production time, resulting in increased ossification degree of poor quality, and even in the export of antler antlers within the adulteration, such as water, silver, nail nail, and so on. There are also deer farms do not pay attention to processing, so that the original quality of fresh antler processing with insufficient blood or odor antler, resulting in lower external sales price. Happened in henan deer farming fraud case is a clear example, caused a bad influence, let the general consumer fear. In the long run, it is bound to affect the reputation of Chinese antlers in the international market. In recent years, farmers and product operators are aware of the market integrity is essential, and gradually correct the past bad behavior, law-abiding business, but to establish a brand of integrity will take some time. Product quality is the life of an enterprise, but to create a brilliant enterprise, the brand is crucial. In addition, the current market of deer products in the well-known brands are very few, the majority of operators have not been able to create their own products into the market public recognition of the brand, using the brand effect to do the market.

(B) deer products health care theory is not enough. Deer are all treasures in the "Compendium of Materia Medica", ancient medical materials are discussed, but the real antler antlers in the medical principle where it is difficult for anyone to say clearly, the current market sales of various powders, agents, oral liquid effects are not too obvious.

(C) due to the international market price decline of deer products affecting the domestic market, in the past three years China's deer industry into a "trough", deer do not earn money to become a common phenomenon, the breeding enterprises and households, in the face of the status quo, I do not know where to go from the lack of confidence in the development of the business. 2004-2005 two years, the year of the year, fawns bucks by more than 3,000 yuan fell to a minimum of 800 yuan, doe also by the original 4,300 yuan, the fawns are not the same. Doe from the original 4300 yuan or so down to 1200 yuan, this year's live deer market is the farmers sad, the year the ordinary deer even appeared 400-600 ultra-low prices, the good thing is that this year's price of antlers did not change much, the majority of farmers are currently selling heart.

The former Chinese Academy of Agricultural Sciences, director of the specialties Lian Haozhe believes that a deer annual feeding costs and cattle can not be too much difference, and the first few years of deer farming profits are very high, the difference is huge, this situation is abnormal, and will not be for a long time, he warned the deer industry do not pursue profiteering. Specialty animal research office director Tong Ren also pointed out that the breeding of special economic animals, only its market price with the value of its former in line with the animal is marketable, with the development of prospects. The law of value this "invisible hand" in the development of antler industry ultimately plays a decisive role." Things will be reversed", the first few years of antler high prices are distorted and abnormal, will not last, so antler prices should be normal. But with the gradual improvement of people's knowledge of the health benefits of deer products, deer products, deep processing enterprises, the gradual development of the demand for deer products also increased year by year, the price of deer products is also a necessity.

(D) the lack of deep processing products, deer products can not be further transformed, the level of consumption is constrained by the problem. Although the development of China's antler and by-products have a long history, but there is no one in the market really well known deer deep processing products, over the years in the deer product processing level is too low, the development is far from enough. By visiting the ginseng and antler stores in many cities, all found that deer products in addition to antlers, deer whip, deer tail, is a few kinds of antler, but also just different processing methods, such as thick antler, thin antler, antler with blood, not with blood antler. Deer products remain in a shallow stage of deep processing, molded products, less transformation of products, people's consumer autonomy to come, is the main reason for the impact of the domestic market. After visiting Shanghai, Suzhou, Shenzhen and other markets to understand that the most capable of consuming deer products in the city of deer products are still a sense of mystery, they see in the market are still hard antlers, deer whips, deer tail and other products, they know that it is good, but they will not go to buy this kind of unfamiliar more do not know how to use the things! It is a friend sent to their hands when they will be treasured! I believe that the product transformation is essential, the market calls for these good things into a consumer look at the understanding, a use of good products. For example: deer soup, antler tea and so on.

(E) lack of scientific research. At present, there are the following problems in the deer industry research: First, the application of light theory, heavy production light practice; Second, the funding is small, difficult to set up a project, poor research conditions; Third, the lack of researchers, young researchers team is not stable; Fourth, there are still some research gaps, antler velvet and deer by-products of the pharmacology, medicinal research is also urgently need to in-depth; Fifth, the state scientific research institutes in the storage of pastoralism in recent years, the relatively dispersed funds invested, there is no special topic for research on the deer industry. There is no deer industry specialized topics for research, the results only stay in the original level, and these original results in the hands of a few people can not be taken into the operation. Resulting in the current lack of funds in the industry, no capital to engage in scientific research on deep processing projects, outside capital owners lack of understanding of the industry, unwilling to take risks in this industry to invest.

(F) deer quality rate has a downward trend. After the withdrawal of state-owned deer farms, the original large state-owned deer farms of the scientific research institutions have been closed, there is no expert for scientific breeding and quality breeding, higher quality or suitable for market demand (meat deer) deer species can not appear, while the original high-quality deer were dispersed to the hands of farmers, farmers lack of long-term planning and scientific breeding methods, so that the deer quality rate has declined year by year, although the deer stock has increased every year, but the majority of poor quality deer. The majority of poor quality deer.

(7) farmers news closed? The farmers are not yet able to flexibly grasp the use of the network and other forms to grasp the market circulation situation and to do the market. I founded my own in 04 years "China deer network", more understanding of the network on the positive role in promoting the industrial economy, it allows the majority of operators without leaving home to understand the global deer industry economy at the same time to sell their products to the world, but at present there are still only a very small number of people can recognize this.

(H) the concept of backwardness, lack of development awareness. I visited the Jilin Shuangyang deer township to understand that some of the original farming and business households through the first few years of deer boom period earned some money, and a few have a good capital accumulation, most of this part of the operator is a local farmer, the idea of relative conservatism, there is a small wealth is peace of mind, the lack of awareness of the bigger and stronger, and at the same time for the small profits will sometimes be destroyed each other, and each other to tear down, it is difficult to form the regional synergies.

(ix) Government macro-control, industry associations are weak. Due to the implementation of the market economy, the government's macro-control function is relatively weak, the lack of positive guidance, the national deer industry is basically in a spontaneous and disorderly state, the lack of overall scale and constraints on the mechanism, there is a certain degree of blindness. Like deer industry such as high input and high output and high risk of special industries, should not be completely regulated by the market, there should be a certain degree of planning and macro-control measures. I learned that most of the deer industry people call, as a special economic animal breeding industry "top priority" of the deer industry, the state should give full and attaches great importance to. Deer industry associations set up in various places lack of government participation, most of the members are small, single force, small role.

(10) fierce competition in the international market. New Zealand, Australia, Russia and other countries of the deer products on the international market to form a strong competition, antler prices to the domestic caused a great impact, China's antler is difficult to get a foothold in the international market. It is understood that the majority of foreign countries to fence grazing deer, scientific management and intensive production level is very high, its production cost is much lower than our country, but also to the production of venison and other business-oriented. Even if they sell antlers at a low price, they can still get a higher profit. The production cost of New Zealand red deer antler is only equivalent to one-third of the price of China's horse antler, the sales price is only equivalent to half of the price of domestic antler, the appearance of its quality and China's horse antler is not too much difference in China's market is very competitive. So foreign antlers into our market, is bound to bring serious pressure on our deer industry.

Third, the development of China's deer industry economic ideas and direction

(a) revitalization of antler industry, scientific research is the key.

Market competition is superior, in the fierce international competition, China's deer industry how to occupy a firm footing, to maintain the advantage, and then make its development take off, and become rich in a large industry? Science and technology is the first productive force", to revitalize China's deer industry, we must first increase the investment in scientific research on the deer industry, to take the basic science, applied science, technology development and comprehensive synergistic development of the approach to scientific and technological upgrading to promote the upgrading of the deer industry. As soon as possible to establish a national deer industry "central laboratory" and "central experimental base", in addition to the production of urgently needed general technology, vigorously carry out high-tech research. Research focuses on: embryo transplantation technology, bioengineering technology, antler and its by-products of deep processing technology, in-depth development of deer main by-products of pharmacological effects of research, accelerate the research and development of deer products, health care products, health food and deep processing of series of products; to strengthen the horse deer varieties, strains and antler and meat deer breeding, to carry out the nutritional needs of the horse and deer, reproduction patterns, the study of difficult diseases. At the same time, the organization of agriculture, medicine, foreign trade, light industry and other departments and colleges and universities, scientific research units in close collaboration, *** with the research, and vigorously carry out research on deep processing of antler velvet, to the depth and breadth of the comprehensive utilization and serialization, diversification direction. Deer is a treasure, whether in health care or life, antlers and other deer products are very broad prospects for the development and application.

(2) play the role of the government, and actively guide enterprises into a benign, honest and sustainable development track.

1, to encourage and support a number of promising and developing enterprises, to help them solve the bottleneck problem of industry development, the establishment of scientific research institutions, the development of new products, to create their own innovative brands, to drive the development of the industry as a whole.

2, encourage the creation of industry associations, the use of industry associations to organize the vast majority of farming, processing and sales of the industry to unify ideas, unify concepts, build integrity, the formation of regional synergy. Advance with the times, organizational innovation. Deepen the reform of the economic system, the establishment of a sound social service system, improve the degree of organization, the formation of breeding, processing, marketing. Supporting services (feed, disease prevention and treatment) to scientific and technological innovation group of companies; the implementation of modern enterprise management, comprehensively improve the overall competitive strength, boarding the international deer industry economic express.

3, the state and the relevant provinces and districts should be deer breeding research and base construction to give strong support and funding to take artificial insemination technology, fast breeding, fast breeding, production farms around the world to provide excellent deer species, in order to improve the overall quality of China's deer herd. The relevant departments should also be in a certain period of time for the production of high-quality deer products, foreign exchange enterprises, deer industry, high-precision technology development and other policy subsidies to support China's deer industry in the international competition in an invincible position.

4, deer concentrated areas founded deer market, open product quality standards, open product prices, so that the majority of customers to rest assured that consumption.

5, regular organization of industry exhibitions, to promote new products in a timely manner.

(C) to develop international markets, popularize e-commerce, make full use of modern media and information means to strengthen the brand publicity. Build international marketing network; with the international general market rules of the game, honest service, quality wins; built the international deer products trade city, three years 50% of the households online, five years 100% of the households online. Make full use of the advanced network tools to learn in a timely manner to understand the release of industry information, the formation of a global consciousness, put the eyes of the world economic tide.

(D) the establishment of corporate reputation mechanism, to create a brand of integrity, and enhance consumer confidence. Widely publicize the health care efficacy of deer products, so that consumers around the world to enjoy the health effects of deer on humans. Establish and improve the deer professional service system, such as the establishment of deer professional association, federation, deer industry group and other organizations, to give the corresponding power, the development of the deer industry, the main by-products of the unified quality standards, strengthen the industry management, the implementation of the supervision and inspection of the enterprise and its products, to the enterprise to provide prenatal, production, production and post-production services, especially to promote the feeding and processing of new technologies, in order to improve the antlers, venison production and quality, to Reduce costs. At the same time, we should replace vicious competition with cooperation, and actively cooperate with foreign deer industry counterparts to improve their quality.

(E) cultivate high-quality and high-yield new deer species, while saving farming costs, to achieve the purpose of increasing production and reducing costs, and enhance international competitiveness. Establish an international deer breeding and breeding base. Strengthen the promotion of artificial insemination and other advanced technologies.

(F) deep processing, series development, to create famous brands. Vigorously attract investment, absorb capital, technology, talent, create a deer brand and processing enterprises block, realize the local processing transformation value-added, to create an international deer brand. To antler meat, product processing. For many years, the purpose of raising deer in China is mainly for the production of antlers, and antlers in the international market has been in the state of selling raw materials. Experts pointed out that in the future, China should adjust the direction of development of deer industry, change the single antler for antler meat, in order to alleviate the loss of the market antler price changes, and to adapt to the international demand for a variety of deer products. At the same time, we should carry out series development and deep processing of deer products to extend the deer industry chain and improve the economic benefits of deer industry. Venison is rich in nutrients, unique flavor, and low fat, low cholesterol, high protein meat, welcomed by the cities in the south of China, the international market is also in short supply. The implementation of meat and antler can not only reduce the cost of antler, but also has a strong strain and competitiveness, China should be in the maintenance of antler export reputation at the same time, and actively develop the production of venison, the development of venison export trade. With the improvement of the people's living standards, the monthly meal recipes, the domestic demand for venison will be greater and greater.

(7) *** with the development of deer products market, expanding the user base. In recent years more and more people at home and abroad recognize that China will become the world's largest consumer market for deer products. The same industry should be widely exchanged, increase the domestic deer products publicity, so that people fully recognize the deer products, understanding of deer products, consumption of deer products