What responsibilities should Ogilvy & Mather take?
The whole thing is still serious, because 43 employees have been poisoned and one died of heart disease. For these families and their families, it is very painful, not only to bear economic pressure, but also to bear psychological pressure. Ogilvy & Mather did not evade this matter, took appropriate measures to comfort the families and friends of the accident victims, and later negotiated corresponding solutions. ?
This incident can already be handled by the standard of medical beauty accident. The treatment standard of medical cosmetic accidents is to determine the compensation standard according to the actual losses caused by medical accidents to the victims, and the medical patients who have suffered losses can be held accountable for the damages of the hospital. You can not only investigate the liability for breach of contract, but also the liability for compensation for breach of contract and tort damages. So from this point of view, the specific situation needs to be based on the losses suffered by the victims. What are the reasons? Injury to compensate. Besides, Ogilvy is responsible for all the compensation.
Content summary.
For this matter itself, Ogilvy & Mather has problems with what it imports, and naturally Ogilvy & Mather will be responsible for everything. And for this matter, compensation should also be made according to the standards of medical beauty accidents.