Current market size of wearable devices
According to IDC data, in 20 18, the global shipments of wearable devices reached 654.38+722 million units, covering watches, bracelets, headphones, wearable headphones and clothing. 20 19-2020, 5G network will be commercialized and become the super information channel of the internet of things. Wearable devices, as the most closely connected terminals of the Internet of Things, will be rapidly popularized.
(Wearable Device Industry Chain)
The products, models and markets of wearable devices will further develop, and fitness sports and digital medical wearable devices will usher in development opportunities.
With the increasing demand of consumers for quality of life, the future development of wearable devices will not only be technological progress, but also be upgraded at the product, business model and market level.
From the perspective of market segments, the application of digital medical wearable devices with the functions of calling for help and positioning will be very suitable for the elderly or special groups. Therefore, it can be used as software for smart phones and wearable devices. From the experience of foreign countries, although medical-related products are useful, they face the problem of low user stickiness. Unless it is deeply integrated with online medical applications, open channels are not suitable for promoting such products for the time being. Therefore, it may be more appropriate to integrate with smart device manufacturers at the system level through modular implantation.
Security wearable devices have low technical threshold, clear consumer groups and rigid demand. Security application based on GPS positioning is likely to become the next general direction of wearable devices after health and sports monitoring. Safety and first aid software can be applied to the combination of smart phones and wearable devices. For special groups such as children, the elderly and diseases, different market segments will be distinguished. Especially for the elderly and children, wearable products integrating health, safety and first aid are introduced, which has broad market prospects.
The application of educational wearable devices belongs to educational science and technology products, which allows students to interact with the surrounding environment more naturally and complete a new learning mode, namely "experiential" learning. At the same time, students can be exposed to more diversified educational resources and get more personalized learning guidance.
In the application of wearable devices for fitness exercise, because the exercise monitoring function is like the schedule management application in smart phones, there are many people who exercise, but few people need to arrange everything in an orderly way; In addition, several wearable devices with high prices on the market are enough for users to pay for a fitness cycle in the gym. In terms of cost performance and necessity, the market of motion monitoring function is not as broad as expected by manufacturers. Therefore, for sports wearable device manufacturers, in addition to the traditional sports monitoring function, it is necessary to expand product functions from other aspects, such as personalized customization, social functions, etc., in order to enhance the competitiveness of products.
However, at present, consumers show great interest in wearable technology in the field of medical health and fitness control, whether it is hardware or software. And this can also be used as an opportunity for the development of future wearable devices. Relevant surveys show that more than half of the respondents expressed interest in health monitoring, fitness tracking or personal safety monitoring equipment and applications, and this interest is growing.
According to statistics, in 20 17, the market size of wearable fitness equipment in China is about 155 billion yuan, and it is estimated that the market size will exceed 30 billion yuan by 2023. With the popularization of 5G network in the future, this kind of equipment will have a deeper development space in medical health and fitness, which is worth exploring.