One: establish a WeChat public number, or through the public number of promotion, by sending group messages and forwarded in the circle of friends to achieve the purpose of publicity.
Two, SEO keyword guide: to think about the customer, the customer will search on the search engine keywords is what the use of SEO keyword search diversion, to attract accurate customers will have to understand the idea of the customer, the success of the person is not because of how well he did, but he understands what the customer wants.
Three: banners, posters, flyers, etc., in the main traffic arteries and high-traffic places, by hanging promotional banners can let more people understand the publicity information. Then through the flyer to introduce the activities and information
Four: offline publicity: conventional offline publicity, including outdoor advertising, building ads, newspaper ads, etc., but in order to timeliness and cost considerations, the organizers of more launches will generally consider a creative full-page newspaper ads in the form of publicity, the general choice of the launch of the city of the local influence of the newspaper advertisements placed in the city of the launch of the larger.
Expanded Information:
Publicity of the focus of the division, to enhance the efficiency of publicity
Preheat period publicity
All the publicity activities, are divided into online publicity, offline publicity or a combination of the two. The warm-up period is the same, but with more emphasis on online publicity.
The warm-up period generally refers to the week before the official launch of the conference, the main purpose of communication during this period is to expand the momentum of the conference, to convey to the outside world what kind of conference XX is going to organize. Conventional online warm-up publicity includes creative H5 publicity, countdown poster publicity, viral video publicity, invitation letter publicity and other ways. Offline publicity includes outdoor ads, building ads, newspaper ads and so on.
Creative H5 publicity
H5 full of creativity is always a classic material that people are happy to share and brush the screen. The difficulty in making this kind of H5 lies in the display of creativity. Sometimes if a H5 is done well, there is no need to do other publicity for the whole warm-up period.
Countdown poster
In recent years, the countdown poster publicity has become the publicity standard of each Internet company's conference. The countdown poster has the characteristics of appetizing, convenient publicity and forwarding, and low cost.
Reference:
You need to download an iOS Android emulator.
Recently an Apple phone magic software has attracted everyone's attention, specially for Apple to create a super equipment, but many people do not know how this is used, take a look at it, this black technology is how to make the ios cell phone into an Android system.
Android version of the iPhone version
Recently, on Sina Weibo, a blue V blogger with the ID "Mecha MESUIT" forwarded the video and broke the news, it seems that an iPhone-related artifact is about to come out of nowhere.
Mecha MESUIT not only retweeted that black tech video, but also paired it with a text "April 2015, Hippocampus Play Emulator, AndroidoniOS; July 2016, Mecha, #Super gear built for Apple, giving you an extraordinary experience you've never had before." The microblogging mentioned in the Hippocampus play simulator is "Beijing Haiyu Dynamic Thinking Technology Co., Ltd." products, is the year that the black technology video publisher, and in the mecha MESUIT profile is not difficult to find that the two behind the company is exactly the same.
This mysterious microblogging did not escape the attention of netizens, the famous blogger "global iPhone official website" not only forwarded this microblogging, but also in the comments of the shock "this with what black technology? This is the iPhone?" more solid mecha MESUIT this microblogging behind the hidden material - a can be realized for the iPhone iOS / Android dual-system artifacts will soon come out of the sky!
With the fourth countdown poster released by the official microblogging site of Mecha MESUIT, the 7.20 Mecha New Product Launch is now close at hand. With the release of one countdown poster for this mysterious piece of smart hardware, a lot of special features are being speculated, and the most important of all is that iOS and Android are really going to be merged on July 20! The theme of this new mech conference is "Stick to the Unusual", and while the public has already had a premonition of the various features of the mech, they are still looking forward to the mech conference on July 20, and everyone wants to see if this mech can bring the world more extraordinary experiences.
Together with this version of the countdown poster a few days ago, Mechatronics has released four posters pointing to four special features, of which "to be open or closed" highlights the special features of Mechatronics that allow iOS and Android to merge together, and the unique circular HOME button of iOS and the three virtual buttons unique to Android are featured on the poster. On the poster, iOS's unique circular HOME button and Android's unique three virtual buttons are merged into one, which I'm afraid is one of the biggest highlights of the mech launch, after all, since the birth of iOS and Android, there has not been any device that can make these two excellent mobile operating systems merge into one.
In order to maintain a sense of mystery, Mecha did not reveal too much product news before the launch, but through the interpretation of its countdown poster, the media and netizens have been aroused enough curiosity, in the countdown to four days after the poster, Mecha is also ready to bring the iPhone "dual identity" ability. For many cell phone users, the intertwining of the work circle and the life circle happens almost every day, especially for some professions with extensive socialization, the mutual disturbance of life and work is very annoying, and what kind of solution Mecha will provide is also a point of great expectation.
"To game or to photo", this kind of poster after 3 days of countdown, puts the biggest pain point of the 16G version of iPhone users in writing, if not unexpected, mech will somehow bring more space to the iPhone.
In the posters released by Mecha, the question of "whether to play smoothly or to have battery life" was directed at the hearts of countless handheld game enthusiasts, and given that Mecha claimed to "give you the most perfect solution" in each of the posters, it is self-evident that the countdown posters are referring to a feature that will surely bring more space to iPhones. It's a no-brainer that this countdown poster is referring to the iPhone's "Power Extension", but we'll have to wait for the launch event to reveal how it's done.
All of Mecha's features are currently speculated to include at least four aspects: dual iOS/Android systems, dual identities, memory, and power. If Mecha can really provide the perfect solution in all four aspects, then it will definitely be the most amazing black tech product of the year. Of course, since it dares to call itself "a super gear made for Apple", then maybe there is something else in the mech released on July 20, after all, in this era of ever-changing technology, what's not possible?
How to write a product launch countdown copy?Product launch countdown copy is actually countdown copy for an event. Your company is going to do a campaign to push new products or do activities to increase the popularity of the event before the event to warm up, then you have to come up with some warm-up countdown copy. So what kind of feeling should this kind of copywriting give to the consumers? Three words, good looking forward to.
"Their activities/new product launch is going to start, really looking forward to ah!" That's the feeling. So how do you write copy to make people feel this way? Name a few ways.
First, state the selling point. That is, to say, through different ways to say the selling point of your product, your thing advantage where, to cause everyone for the activities of the curiosity, triggered by the anticipation. For example, if your product has three selling points, then you can come up with a set of copy in the same style around the three selling points.
Second, set up suspense. It is to set up a series of suspense, but in the suspense of the words between the lines to reflect the selling point, so as to cause everyone's curiosity and attention, and then trigger people's expectations for the event itself. Many domestic cell phone brands countdown series posters used this way, it is worth reference to learn.
Third, compare with competitors. It is to compare your own product with your competitors to reflect your own selling points. But this method should be used with caution, especially the industry's "leader brand" is particularly cautious, because the use of bad will appear to be their own brand is very LOW.
Ye Xiaoyu, "new media copywriting and dissemination of" the author of the WeChat public number: Ye Xiaoyu run run run (talkto520)