As a new concept, the concept of medical care consumption is not only restricted by the particularity of medical care consumption, but also closely related to social progress and economic development. When the new medical and health care consumption market in China is gradually forming and maturing, it is more important to establish a scientific concept of medical and health care consumption.
As a special group of society, college students' consumption behavior and medical concept are special: they are relatively healthy, with heavy academic work and great employment pressure, which makes them feel that the main contradiction to be solved is not health problems, and they lack the sense of urgency to maintain health; The economy is not yet independent, relying on family or student funds to maintain their studies, and lack of money to invest in medical care; During the transformation of students into social roles that independently control their own behaviors, various pressures come one after another, which greatly dilutes college students' thirst for health. These factors make college students' views, opinions and attitudes on medical care consumption different from the objective needs.
There is a global trend of health care consumption, and health care consumption and health investment have become global hot spots. However, there is still a big gap between China and developed countries in terms of medical care consumption investment and medical care consumption concept. China residents' expenditure on health care accounts for only 0.8% of GDP, which is far from 5-7% in developed countries and 13- 15% in the United States. In the concept of health care consumption, Singapore, South Africa and the United States are all advocating "health accounts". The state will open a medical savings account for the people. Just like saving a pension, people will start saving money in this account when they are young, and enjoy tax incentives. In the future, they can be used for various medical care, health and even pension expenses, so that they will not sacrifice their health because they have no money. At the spring meeting of the World Bank and the International Monetary Fund in 2003, the World Bank said that if we want to narrow the global gap between the rich and the poor, we must pay attention to the investment and expenditure on health, because the other side of the gap between the rich and the poor is the health gap. For a long time, China has paid more attention to governance than prevention, and has insufficient understanding of "health is wealth", imperfect medical insurance system, insufficient government investment in medical expenses, and imperfect public health emergency mechanism. While urging the country to reform the current medical and health system and increase medical and health investment, as the main body of health, establishing a correct view of medical and health consumption is helpful to transform positive attitude into realistic consumption behavior. As excellent citizens, college students should become advocates of scientific concepts. Therefore, it has become a social requirement to cultivate college students to establish a scientific concept of medical care consumption.
With the increase of medical expenses and the number of students, the free medical care system in colleges and universities implemented from 1953 is out of date. Whenever college students suffer from serious diseases, people's first thought is to seek social assistance. The common measure is to appeal to people to lend a helping hand and offer love. However, the operation of fundraising is uncertain. How much money can be raised and whether the raised funds can pay for high medical expenses is unknown.
In people's traditional concept, college students are young, healthy and have a low incidence. That was not the case. The survey of college students' health status in Wuhan shows that serious illness of college students is on the rise, and there are great hidden dangers in their health status. This situation makes people have to turn their attention to college students, and it is urgent to cultivate their scientific concept of medical care consumption.
College students are in the most favorable age for health investment. Putting prevention first and establishing a health concept that prevention is more important than treatment largely stems from their understanding of health care consumption and the guidance of scientific health care consumption concept. In daily consumption activities, college students' consumption behavior is diverse. They will not only consider the content and way of consumption from the perspective of economic interests, but will always be influenced by values, economic situation, ability to pay and personal personality. College students' concept of medical care consumption has not yet been finalized, and it is highly malleable. Their concept of medical care consumption has a great influence on the formation and perfection of this concept in the whole society. College students' economy is not independent, most of which comes from their families and is mostly used to maintain a normal life. However, with the development of social economy and the improvement of family economic conditions, college students can control more money independently, and the investment of money will reflect their consumption view based on this. College students should establish a scientific concept of consumption, increase rational consumption, consciously link medical and health care consumption with their own economic situation, and consider whether daily consumption is reasonable, whether nutrition collocation is scientific, and whether lifestyle is healthy. Therefore, establishing a scientific view of medical care consumption will benefit the improvement of personal health and quality of life for life.
Universities should cultivate talents, but also healthy talents. The concept of "health" given by the World Health Organization refers to "a sound body, a healthy mind and a state of good adaptation to society", that is, the whole state of physical, mental and social life. At present, colleges and universities pay more attention to adult education, but not enough attention to health education, especially to the cultivation of health concepts: how to solve the problem of difficult and expensive medical treatment for college students under the market economy, colleges and universities still lack in-depth research and active countermeasures; The research on college students' psychology and behavior of medical care consumption is even more insufficient; There are more mental health education for college students, but less education on how to establish the concept of medical care consumption. Therefore, shaping and strengthening students' good awareness and behavior of medical care consumption and cultivating students' scientific view of medical care consumption should become an important part of daily education in colleges and universities.
In order to undertake the great cause of national rejuvenation, college students must have a scientific concept of medical care consumption, instead of waiting for luck, relying on luck and important psychology to treat health, and enter the society with strong physique, sound personality and strong social adaptability to promote the comprehensive, coordinated and sustainable development of society.