What are the characteristics of China consumers' healthy consumption demand in recent years?

(1) Driving force When a certain demand arises, it produces a psychological sense of tension and discomfort. This kind of tension has become an internal driving force, driving people to seek goals and countermeasures to meet new demands and forcing people to engage in various purchasing activities to meet this demand. This feature is most prominent among impulsive consumers. (2) Diversity Because consumers have differences in physiology, psychology, economy, culture, nationality, customs and habits. Therefore, the needs of consumers vary widely. Even the same clothing, different consumers have different requirements for its specifications, colors and quality. With the continuous improvement of people's living standards, consumers' aesthetic concepts are gradually developing towards personalization, which requires the diversification of the clothing market. Gone are the days when a single style triggered a consumption craze. (3) The needs of selective people are diverse, and the demand experience that has been formed enables consumers to choose the content of the demand. Consumers will re-select their consumption needs according to their consumption experience, personal hobbies, cultural literacy and economic income. The improvement of the selectivity of clothing products also puts forward higher requirements for the professional quality of clothing shop assistants. (4) Fashion With the continuous development of society and the high progress of material civilization, the consumer demand of consumers is constantly changing and updating. Clothing is a fashionable commodity, which changes with fashion. When consumers buy clothes, they will first consider its fashion. When the basic functions are fully satisfied, whether the style is fashionable or not will become the main factor of purchase. (5) The continuity of consumer demand, also known as periodicity and infinity, refers to the state that consumer demand is constantly "satisfied again and again". People's needs are endless, because people's survival needs will never be fully met, thus prompting people to constantly carry out activities to meet it. Once the old needs are met, there will be newer and higher-level needs, and consumers who achieve their goals will set higher goals for themselves. By observing the quality of customers' clothes, the clerk will consider whether to give customers advice on changing into new clothes. (6) Satisfying consumer demand is relative, but never satisfying it is absolute. The satisfaction of demand refers to the satisfaction standard reached by demand at a specific stage. The relative satisfaction of consumer demand depends on the consumption level of consumers. People's consumption demand is relatively satisfied with the development of society, the change of economic situation and the improvement of aesthetic concept. This relative satisfaction hinders new consumption, and various promotional activities of clothing stores hope to keep pulling by stimulating desire. (7) The formation and development of developmental consumption demand is closely related to the level of social productivity. The change of demand changes with the improvement and progress of social productive forces, and the demand develops and changes from low to high, from material to spiritual, from simple to complex. Individualization of consumption is also the inevitable trend of the development of consumer demand. The richer the consumption content, the greater the level change of consumption demand, the higher the demand level and the stronger the consumption selectivity, the more personalized the consumption life can be promoted. Demand is endless, and it is infinitely developing. Development has also intensified business competition. (8) Targeted people's needs always contain a certain content or a specific thing. Without concrete things and concrete contents, there will be no demand. But for specific needs, it has very clear goals. Consumers' needs have certain targets, and they will not imagine the demand targets out of thin air. In order to meet consumer demand, clothing stores will try their best to help customers find the objects they need. (9) Competitiveness In a certain period of time, consumers will have a variety of needs, but only the strongest and most urgent needs can be transformed into motivation and become the main leading force in action. Therefore, there is a kind of competition between the various needs of consumers, and the competition will be met. For example, in the case of limited economic conditions, a family will have certain demand competition for the elderly, children, wives and husbands when buying clothes. The result of competition is a decision, which will be immediately transformed into buying behavior. (10) Flexible clothing has strong fashion and selectivity, which brings great flexibility to consumers' needs. The quantity and quality of clothing purchased by consumers often change with the changes of purchasing power, fashion trends and price factors. Flexibility is also manifested in the thinking process of "can buy or not".