For example, the recently popular titanium bracelet, 100, is more than RMB, although it is somewhat effective (not as exaggerated as in TV advertisements). If you don't buy it in a TV shopping place, but find the right place, you can buy it for more than 200 yuan! But it costs nearly a thousand dollars on TV.
A 100g pure gold necklace, the market price is more than 20,000 yuan, and the activity price is only 998 yuan. Recently, Fu Laobo in Jiaocheng District couldn't stand the "ultra-low price" of TV shopping and bought such a "preferential" gold necklace. Just when Fu Laobo thought it was cheap, he found that the necklace was actually made of copper.
TV shopping companies have their own workflow. First, they choose products. The products they choose pay attention to' novelty, novelty and professionalism'. These products are not in circulation in the market, and customers can't buy them at all in shopping malls, and they will also be under the banner of the latest high technology. Then there is the pricing of products. For products with a cost of 10 yuan, the company's pricing can be as high as 1000 yuan; The next step is advertising. After all this, we wait for customers to call home, sell products and collect money. In order to make a profit, every TV shopping company has similar means, one is high pricing, the other is matching sales, and the third is therapeutic sales.