In addition, Zhongheng Yiyuan Garden will fully support Beinmei to "develop the social economy and promote the new retail strategy". By establishing a community associated with Beinmei, we can connect and interact with a large number of consumers of maternal and child products in parent-child families, complete the delivery of goods, contents and services, build the ultimate personalized consumption experience of consumers, create a new retail innovation model of the maternal and child industry community, and help build the maternal and child ecosystem of the company.
As early as 2020, Beinmei published the Outline of Development Strategic Planning for 2020-2024, which defined the strategy of building a mother-infant ecological circle. In addition, Xie Hong, chairman and general manager of Beinmei, has repeatedly stated that the company will focus on the maternal and child ecosystem and realize the diversified development of related businesses while strengthening traditional advantageous businesses such as milk powder and rice noodles.
According to the data of Maternal and Child Research Institute, it is estimated that by 2023, the maternal and child market will reach 5.05 trillion yuan, which shows Beinmei's forward-looking. At present, the layout of milk powder business is single, which can not fully meet the needs of enterprise development. Only by constantly reconstructing thinking and based on business advantages can we make more room for the development of the industry ecosystem.
The signing of this strategic cooperation agreement will help Beinmei optimize the industrial structure of the company's products, find and seize opportunities in the maternal and child industry, and help the company accelerate the strategic construction of the maternal and child ecosystem with the help of the professional advantages and resource advantages of China Tianping.