Haier group's product line includes refrigerators, washing machines, air conditioners, televisions, kitchen appliances, small household appliances, water heaters and so on. At the same time, it is also involved in consumer electronics, mobile communication, e-commerce, real estate, finance, biopharmaceuticals and other fields. Haier owns many famous brands such as Haier, casarte, Commander-in-Chief, GEAppliances, Fisher & etc. Peckel, etc.
The success of Haier Group is largely attributed to its corporate culture of continuous innovation and focusing on user experience. Companies adhere to the user-centered, through continuous technological innovation, product and service optimization to meet the needs of different consumer groups. In addition, Haier Group actively pursues the internationalization strategy, and has established a number of R&D centers, manufacturing bases and sales networks around the world, and its products are sold all over the world.
In the management mode, Haier Group has created a unique "one person, one person" mode, which closely links employees with users' needs, stimulates employees' innovative consciousness and ownership spirit, and improves the market competitiveness of enterprises.
As a globally influential enterprise, Haier Group has been committed to taking social responsibility, actively participating in activities in the fields of environmental protection, public welfare and education, and making contributions to social development.