Model essay on TV variety entertainment program planning 1
I. Introduction
This planning case is mainly based on the lack of a cultural program with local characteristics in Yangcheng TV Station at present. This planning case mainly solves the problems of positioning strategy, pre-broadcast propaganda, push-broadcast cooperation, program deepening and so on.
Second, the situation and environment analysis
Judging from the recent interviews and the feedback of the programs broadcast by our station in previous years, the programs of Yangcheng TV Station, which mainly focus on news, mostly cooperate with the key and central work of the county party committee and county government, focusing on economic construction, and there are fewer literary programs. Even if some cultural programs were held before, they didn't last long for one reason or another. Today's Yangcheng, regardless of the county and township, the spontaneous cultural activities of the masses are one after another, and the pattern is refurbished. Don't talk about all kinds of art groups that are active in rural red and white affairs every day, and don't talk about colorful street and stage cultural programs in towns and villages on holidays. The square culture every night alone is enough to make people think deeply. The masses need their own cultural life, but their stage is limited to their own villages, and they can't share their happiness with more people, nor can they share the happiness of others. In this case, as a county-level TV station, we should provide them with a platform, a stage for Yangcheng people to show their mental outlook and talents.
The establishment of TV programs lies in their own characteristics and advantages, so as to have better ratings and a stable audience. To do this, we need to analyze the current audience of Yangcheng TV programs.
The audience who often watch Yangcheng News are mostly rural people except the department and county leaders involved in the report. They are not interested in their own activities, but are more concerned about things closely related to their own interests, such as seeds and fertilizer prices this year; Purchase price of agricultural and sideline products; Agricultural technical service information ... besides, what they want to see most after a day's work is the people and things around them.
Audience analysis
"Happy Yangcheng" is mainly for grassroots cadres and masses, and for units, enterprises and towns with active grassroots culture in our county.
Attention problem
1, to adapt to the program idea of "local cultural programs take local audiences as the main body".
2. Highlight the regional cultural characteristics of Yangcheng.
3. The arrangement must be innovative, with equal emphasis on entertainment, education and social functions. At the same time, special attention should be paid to the development of functions that can stimulate the excitement of the audience. Attract more viewers to pay attention to Happy Yangcheng.
Third, column setting.
1, recorded and broadcast. The recording and broadcasting time is not fixed, depending on the program arrangement.
2. A lively host with affinity. The host needs to communicate well with the audience.
3. Program content: The main content of the program is local literature and art, reflecting the new things and fashions of the local people. In the middle, propaganda videos of local new rural construction, corporate culture and corporate image can be interspersed, and local main leaders can make appearances and make short speeches through on-site interviews. Preliminary design of these parts:
Answer: "Shangdang Bangzi Famous Pieces" (celebrities in our county can be invited to sing live, or local people can cover famous pieces. This column should closely contact the comrades who retired from the troupe in the past and are still active in the literary and art circles in our county, and also communicate with the young actors in the troupe now, so as to improve their popularity through our platform and improve the popularity of the troupe now; By letting famous artists sing, let the masses cover and carry forward the traditional drama art of Shangdang Bangzi;
B: "Corporate culture" (promoting corporate culture and displaying corporate image in different literary forms mainly through independent conception and creation of enterprises);
C: "Art Garden Show" (featuring live introduction by the host, live performance by the protagonist and talent display. Here mainly refers to local cultural celebrities, which can be paper-cutting artists, dough sculpture artists, suona performers and embroidery artists; It is mainly found that the local art rookies are all under the age of 30, which can be traditional art, new culture and art, celebrity cross talk sketches, popular song covers and dances written and performed by themselves.
D: Fitness Square (invited senior coaches of professional fitness clubs to perform live and explain the essentials of action).
E: Local minor (mainly popular among the people, such as Yangzhuang Yangko, Yangcheng Drum Book, Yangcheng Daoqing ...)
Each program can generate 2-3 parts at the same time, or only one part at a time, depending on the actual operation.
4. Source of program content: The wisdom of the masses is infinite, Yangcheng has a profound cultural heritage, and many folk artists are scattered in every corner of the county like stars. We should join hands with the local government, and through them, according to the requirements of the program, select local outstanding literary talents and skilled craftsmen, and select local outstanding enterprises, products and tourist attractions for on-site advertising (if possible, we can also win sponsorship for our station). Or we can join hands with the Cultural Bureau to provide them with a platform to publicize themselves through their mastery and understanding of the following cultural groups, so that they can have a broader stage and enrich the program content for us.
5. Program expectation: Focus on advocating active and healthy cultural life at the grassroots level. The theme is outstanding, the content is healthy, the subject matter is extensive, and it is entertaining. Through the interaction of the program, the audience can get to know the cultural celebrities around them, deepen their understanding of their own towns and improve their understanding of the government. Make it a variety show that grassroots cadres and the masses like.
6. Selling points of the plan:
Hotspots: Stimulate the enthusiasm of the masses and advocate a healthy and civilized leisure and entertainment lifestyle.
Selling point: through the interactive participation of the masses, show their real cultural life.
Viewpoint: it provides a window for urban people to observe the cultural life of rural people; Provide a window for outsiders to observe the cultural life of Yangcheng people.
7. Program arrangement:
It premieres every Sunday night and repeats on Monday. The duration is about 30 minutes.
Fourth, the integration goal.
1, problem analysis
(1), low visibility. Happy Yangcheng is still a newly established column, and its low popularity is a big problem, so it is necessary to build the brand and popularity of the program.
(2) Insufficient operational experience. Since our station has never done a similar program before, it must be quite difficult to operate.
(3) There is still a lack of self-team building.
2. Potential advantages
(1), we have our own propaganda position;
(2) There are a group of experienced retired veteran comrades (Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao, Zhao. We can re-employ them as project consultants and even invite them as guest hosts.
4. Staffing
In view of the shortage of manpower and heavy tasks in our station, we can consider optimizing the combination of some enthusiastic and experienced comrades to participate in the planning, directing and recording of the program. Usually, we have our own work, and once the program needs it, we can immediately participate in the cooperation of the program.
5. Labor remuneration
In Taiwan Province, the column not only pays the manuscript fee, but also charges the enterprise for image publicity, and the participants give appropriate subsidies (to be determined).
Model essay on TV variety entertainment program planning II
Program setting
1, program name: "Ready to go! 》
2. Program category: large-scale variety TV programs
3. Program purpose: to display students' talents in a three-dimensional way, highlight the campus cultural atmosphere, vigorously promote quality education, and accelerate the pace of campus cultural construction.
4. Program objective: Through the comprehensive release of audience participation, interaction, entertainment and intelligence, the program will strongly stimulate the viewing effect, form the audience's viewing inertia, form a cultural phenomenon with local characteristics, and realize a win-win situation of social and economic benefits.
5. Program content: Each school organizes three or four classes of the same grade to participate in the competition in groups. The host is composed of small hosts from TV stations and schools, each representing a team. According to the program section settings, the designated content competition will be held, and the winners with more scores will be awarded prizes on the spot.
6. Program features: The main elements of each program are school spirit display, students' individual talent display and team PK, which highlights students' subjectivity, interaction and participation.
7. Program format: "Ready to start!" It is a program that selects a specific group of people-students to interact. Choosing a school to carry out PK between classes by grade can not only increase the unity among class members, but also let the audience know the elegant demeanor of modern students, and also fully display the school characteristics and students' own talents and specialties with the help of columns and media.
8. Program features: The program runs through according to students' participation and strong interaction in the campus, showing and correctly guiding some popular elements in today's campus, highlighting the popularity and sense of the times.
9. Program style: civilized, healthy, relaxed and interactive.
10. Hosting style: lively, fashionable, humorous and witty.
1 1. Audience: Mainly aimed at students, the ideal realization of "one drag three" (classmates, friends, parents, relatives, grandparents).
12, program duration: 45 minutes.
13. Scheme composition: After the school is selected, PK will be carried out in class form in grades (see below for details).
14, first broadcast time: Economic Life Channel at 6: 30 on Friday evening.
15, broadcast time: economic life channel will replay at 6:30 pm on Saturday and Sunday.
16. Number of episodes: one episode per week and 52 episodes throughout the year.
17, production method: shooting in the campus of the joint school and shooting on location under special circumstances.
18. mode of cooperation: well-known enterprises do the title of the program, and other units assist in shooting.
19, program broadcast: depending on the school venue and program arrangement needs.
Second, the plate design
It consists of five modules, which fully display students' elegant demeanor and highlight the theme of the program from the aspects of morality, intelligence, physique and beauty.
Module 1 video recorder
Introduce the overall style and features of the participating schools, the characteristics of school culture construction, the achievements of school education and teaching, and the preparation of the participating classes. Time is less than five minutes.
Module 2 Team Work (Team Spirit)
Tacit competition!
Test the tacit competition between classes with games (games can be often introduced according to the specific situation of the school), such as happy fax, group skipping and so on.
For example, happy fax: a group of people in each class go on stage to play games, and a group of people stand with their backs to each other. The first person in each group looks at the plaque in the hands of the host in front of the audience and the host, and reflects the content described on the plaque through body movements and rich expressions, but can't make any noise. Finally, let's see how the last person in the queue understands this set of actions. Therefore, it can be seen that the tacit understanding index of this class is still quite high, but if the mistakes are outrageous, the comedy effect on the spot will definitely be very good.
The tacit understanding contest is a part of PK in a relaxed state, which has achieved the effect of pleasing the body and mind, and also highlighted the theme of our program, happy study and happy life!
(Every time two games are arranged, the director will make changes to the games according to the columns, and will confirm the good games with the school in advance. )
Module 3 Idle Time (Free Time)
Free time hodgepodge
There is no theme in this session, because students are versatile now, and each class can send a representative or a team to carry out this session, which is the PK of the previous session. Show your favorite specialty or unique skill in class, regardless of genre. It can be said that the Eight Immortals showed their magical power and their class and personal charm when they crossed the ocean. The public comments and the audience selected the favorite program, and this program is the award-winning program of this year.
Module 4 You are smart (you are a smart person)
Class "Meet Many Stars" Link
Choose individuals or teams from the class to fight. This year is a contest between intelligence and some basic common sense knowledge.
The class that answers the question in the shortest time will get one point. After the question and answer, the staff will count the scores of the representatives of each class to determine the winner.
The person with the highest score was chosen as the grade and the "intelligent multi-star" of this program. (The number of topics is 10, which will be adjusted according to time. )
Module 5 Performance Time: (Wonderful Moment)
Group song and dance, textbook short play, aerobics (rhythmic exercise), group martial arts performance or recitation performance, group chorus, etc.
Arrange group programs according to classes, notify the schools and grades to be recorded one week in advance, and prepare programs spontaneously as the PK of the first link before recording programs. Show time can best reflect a class's collective sense of honor and its own programming ability. It also gives every student a chance to take photos, which can drive a larger audience.
Conclusion: At the end of the program, the subtitles of the staff are displayed, the background music is the theme song of the column, and the "truth" section is inserted into the background picture, so that students who have something to say to their parents or teachers have a place to pour out their feelings, and their feelings will be passed on to teachers and parents through the program, making the end of the film another warm highlight of the whole program.
Model essay on TV variety entertainment program planning 3
I. Introduction to the Scheme
1, program name: unlimited entertainment.
Super early (late) couple
Infinitely beautiful morning (night entertainment)
1/2 Good mood in the early morning (midnight)
2. Program time: According to several program listening surveys in the music station, I found that college students account for a considerable number of the current listening groups in the music station. Through the quantitative analysis of college students' daily life and rest behavior, we can find that the most effective time for college students to listen to the radio is before 7 am and after 22-23 pm. The morning exercise time in ordinary schools and the broadcast time of their radio programs are exactly around 6 am; Lights out from 22: 30 to 23: 30 in the evening. Listening to the radio has become the most important activity for students to sleep in the dormitory in the morning and after lights out. Although the absolute listening rate of these two time periods lags far behind other time periods in the total audience, the above two time periods have unique advantages in terms of the listening rate of college students. For customers who are committed to the cultivation of college students' market, the effective cost per thousand people in this period is relatively low and has a strong cost performance. In addition, the audience's concentration on the program in the morning and evening is generally higher than that in the daytime, which is more conducive to the in-depth spread of the brand. For college students, listening attentively for a period of time allows them to hear songs, fashion information or some entertainment content related to them at the first time, which is exactly what they care about at the first time. The requirements for program quality are higher, and the material of the program also requires that all kinds of materials prepared in the early stage of the program should meet the broadcast quality of the broadcast program.
3. Program Overview: This is a 60-minute program for school students, recommending the latest pop music, transmitting the latest campus pop information and spreading campus entertainment methods. We hope that this program can become an indispensable breakfast or entertainment snack for college students or professional youth who have just left campus, and at the same time, it can also reflect the life of college students and enrich campus culture.
Second, the orientation of listening groups:
The main audience of the program is college students and young professionals who have just left campus. Students' enthusiasm and creativity for related things have always been an important force.
Third, the advertising market positioning:
College students and young people who have just entered the society actually belong to a special group. The demand direction of daily consumer goods and "eat, drink and be merry" is relatively uniform, such as mobile phones, CD walkman, MD and other digital products, computer accessories, drinks, shampoos, low-end skin care products, cosmetics and so on. The brands of these products can be combined and promoted through such a plan. Young people are typical consumer groups, often emotional consumption. It is characterized by the pursuit of novelty and excitement on the premise of consumption power. From the perspective of advertising, programs are also a means of promotion.
In recent years, the brand influence and potential purchasing power in the minds of young people have attracted the attention of many advertisers, such as food industries such as Uni-President and Wahaha Group, as well as network operators or communication equipment and IT industries. It is an important part of publicity work to hold various activities on campus or outdoor square to promote brands. In fact, if we use the popularity of the program itself and cooperate with various activities held on campus or in parks and squares, there will be good market prospects for both product promotion and program promotion.
Fourth, the program resources:
Campus ballads in the 1970s, campus ballads in the 1990s, original music on campus, latest pop music recommendation, latest fashion information on the Internet, gossip entertainment, campus emotion. ...
Relying on the platform: telephone, online discussion board, 897 website, stationery, SMS.
Verb (short for verb) Host:
The host should be the young people's "own". Let all "peers" feel this when listening to the program, and let people feel the purest but most unforgettable emotional experience (but higher than the mentality of college students). I know pop music, campus topics and the "e-era" like the back of my hand. In a few words, it will be deeply rooted in the hearts of the people, at least it will involve. A relatively lively and generous, humorous but unpretentious hosting style can attract young people's ears at the first time. This requires that such programs are relatively suitable for male and female partners to co-host. (Suggested partner-Xu Yang)
Six, column settings:
Main column:
1, listen to the new songs first-recommended by the host (if it is an original song on campus, it can be combined with an interview with the singer) to enhance the popularity of the program and the curiosity of some students' singers.
2, old songs and new songs (games)-play familiar old songs, and then ask the caller to cover the tone of another song, and occasionally the theme may be: Literature 2 hears better works, and more is to let the audience know more about music while laughing; This link can be changed frequently, and it can imitate the speeches of famous actors, cross talk fragments of famous sketches, dialect singing and so on.
3. Folk song era-review of classic folk songs.
4. Quick 60 seconds-Ask and answer questions within 60 seconds. The host can ask questions, and after the program is fully mature, he can answer two calls at the same time, and the text between the listeners; This link can also be adjusted after a period of time: for example, you can always report the names of songs, and finally ask the audience how many songs have been reported and what songs they are.
5. Today's fashion-delivering the latest fashion information, localizing international information and popularizing local information.
6, entertainment, listen to me-you can tell some jokes on the show, or you can answer the phone call from the audience to listen to him talk about the most embarrassing or embarrassing things in life and study. The main purpose is to entertain the audience's ears.
7, rainbow mood-the emotional story of young people, through radio waves.
8, sit in rows-the favorite songs of young people, the most popular things in young people's hearts, one by one, at a glance.
Seven, promotion form:
In order to enrich young people's cultural life, find original rookies, lead fashion and promote entertainment brands, this program has a clear audience, a fast form and the highest arrival rate of target groups.
After the program matures, you can join some record companies, or invite some original campus singers to do some campus tour activities appropriately.
Model essay on TV variety entertainment program planning 4
1. Background analysis: At present, entertainment culture has been promoted to an unprecedented position and has become the main spiritual product of mass consumption in our time. Monotonous opera programs can no longer attract the attention of the public.
Second, the planning motivation: Today, most Chinese opera programs are struggling to survive. Singing, reading and selecting passages are all too old-fashioned to promote Chinese opera. Both Xin and Jay Chou once added opera singing to their songs, which was refreshing. The combination of China traditional drama with pop music or various artistic performances will be the focus of the program group. My love for singing in Xiangyuehua Theater is based on this purpose. Let the drama be boring, Xian Yi, young people and old people.
Program settings:
First, the program name: "Meet the Flower Theater" I love singing operas.
Second, the program category: opera singing programs with the participation of the whole people.
Main idea of the program: promoting traditional opera and traditional culture.
Purpose of the program: To provide opportunities for people who like China traditional operas to show their own qualities and realize their self-worth.
Verb (abbreviation of verb) program positioning: to provide a platform for people who like Chinese opera, combining various forms.
6. Program form: an interactive recording and broadcasting program in which individuals or groups participate in the competition and the audience participate, regardless of age, sex or the end of the song.
7. Program content: bring forth the old and bring forth the new. The repertoire performed by the contestants must be reworked, and the opera adopts a single art form or a combination of multiple art forms.
Program review, this stage consists of two parts. First of all, the audience expressed their opinions on the performance of the players; Then the on-site guests commented.
The audience scores, the judges comment and the audience's own judgment, and the performance of the players is evaluated. The scoring system of 10 is adopted.
The judges graded the players according to their performance.
The final result will be announced by the host, and two promotion places will be set in each period to advance to the semi-finals.
Eight, program features: China traditional opera and various forms of artistic expression are integrated to explore the traditional charm of China traditional opera.
Nine, program style: wise and relaxed
Ten, the host series style: brilliant, steady and humorous.
XI。 Program length: 60 minutes per session.
Twelve, the composition of the single episode: title; VCR, appearance, competition, judges' comments, bonus questions, finals.
Thirteen. Broadcast time: tentative.
Fourteen Number of broadcasts: tentative
Number of sets: 2 1 set. The first episode of 16 is the preliminaries, the first episode of 17-20 is the rematch, and the second episode of1is the finals.
XVI. Promotion arrangement for single episode: The first 16 episode has two promotion places, and the first 17-20 episode has one promotion place, and the winner will be decided in 2 1 episode.
16. Player's program arrangement: In order to increase the popularity of the program, the player's program can be properly coached and corrected by professionals.
17. costume and makeup arrangements for contestants: professionals will guide contestants to improve the overall image of the program.
Plan promotion:
Network media: promoted through Sohu.com, Anhui TV Network, Sina.com, Baidu Post Bar and Anhui TV Fan Network, strategic partners of anhui tv. Upload the performance videos of the contestants' single episodes to Anhui TV Podcast, Youku Video and other major portal video websites.
Print media: carry out full-page publicity in well-known print media in the province such as Xin 'an Evening News.
Television media: Anhui TV station publicizes the program for a certain period of time before and during the broadcast. In all kinds of variety shows in anhui tv, can a host introduce "Meet the Flower Theater" like I love singing opera?
Shooting requirements:
I. Moderator: A Jin Ma Ying
2. Program consultant: famous opera artists, artists and celebrities.
Third, the program requirements: the program should not be too serious, but should have an atmosphere, let people feel the traditional culture and let the audience feel the fun of the game.
Fourth, the overall goal: the broadcast time of the program can win the vast majority of TV viewers.
Verb (abbreviation of verb) production and broadcasting cycle: tentative.
Personnel allocation of intransitive verbs: temporary
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