In the context of the global economic downturn, the consumption of Chengdu people is still rising against the market. According to official statistics, during the Spring Festival this year, the sales of major shopping malls in Chengdu increased by 20% compared with the same period last year, and most of the buyers were female consumers.
The global women's economic independence, the continuous improvement of their education level and the awakening of their own female consciousness have made their social and economic discourse power reach an unprecedented height. Therefore, the American Dialect Society called 2 1 century "her century" in the authoritative selection. In Chengdu, women have long been famous for their beauty and gentleness, but at present there is a lack of a weekly newspaper specially designed for women to meet the needs of women in modern society for news information and spiritual materials. It is in this context that Chengdu Women's Daily came into being.
Chengdu Women's Daily has firmly positioned its readers as mainstream women aged 25-45, which is completely different from other life weekly magazines on the market. Chengdu Women's Daily will not only pay attention to women's information needs for food, clothing, housing and transportation, but also focus on city news with broad vision and delicate tentacles, so as to "know the world" and "know Chengdu".
Chengdu Women's Daily will be printed with light-weight coated paper in full color, with outstanding quality and visual effect. In the inaugural issue released at the inaugural meeting, the newspaper set up a mirror on the page with unusual design, and each reader's own appearance can be reflected on the cover, thus expressing that every woman is the real protagonist in Chengdu, a city of 1,000 people.