The popularity of novelty specialties can create good economic benefits and marketing opportunities. Many enterprises make unique products by developing novel and characteristic products, attracting more consumers and improving brand value. Smaller economic entities can also benefit from novel specialties, such as local specialties in their hometown or community. Novel specialties can also promote local culture and increase the attraction of tourism activities.
However, the production and marketing of novelty specialties should be treated with caution. Many novel specialties are the products of nature and must be used under the premise of protecting the ecological environment and species. In addition, producers and marketers should also ensure that products meet health and safety standards and business ethics standards. For those novel specialties with cultural or religious significance, their history and value should be respected and should not be abused or copied. While ensuring sustainability and reasonable production conditions, novelty specialty can become a beneficial and sustainable product.