As early as the 1990s, air conditioners were not fully popularized, and their cooling and heating functions attracted consumers' attention. Until 1998, Haier Air Conditioning introduced negative ion technology into China, which triggered a "healthy movement" in the air conditioning industry.
Health air conditioning really entered the public eye in 2002-2003. In 2002, Haier first introduced the detachable DC inverter air conditioner with oxygen bar. In the spring of 2003, the epidemic situation of SARS spread rapidly, and the market demand for air conditioners with health functions such as ventilation, sterilization and oxygenation expanded rapidly, thus pushing the sales of Haier "oxygen bar" air conditioners to an unprecedented height.
Inspired by Haier's hot air conditioning, since the freezing year of 2004, more manufacturers have invested resources in the research and development and promotion of healthy air conditioning. Haier continuously and systematically promotes the development of the industry from air conditioning to air quality control through demand mining, technology research and development, product iteration and standard formulation.
Extended data
In 2005, Haier Air Conditioning took the lead in developing the first DC high-efficiency inverter dual fresh air air conditioner in the world. 20 10 Haier launches in addition to formaldehyde air conditioner. On August 3, 20 15, Haier released the only air conditioner in the industry that can realize self-cleaning under dual modes of cooling and heating.
With the rise of the middle class in China, the promotion of health awareness and the rise of consumption, a more diversified and higher-level market has emerged, and higher-end, healthier and smarter products are urgently needed to meet the emerging demand.
Attracted by the "forced" industrial background and new cakes, home appliance enterprises have stepped up product innovation and tapped new market space for personalized demand. Driven by a series of factors of the times, healthy air conditioning has become the highlight of the market segment.
According to incomplete statistics, at least six air-conditioning companies in the market claim that their products have self-cleaning function. Haier's "healthy" self-cleaning air conditioner and its good market effect have once again triggered the mainstream brands in the industry to follow suit and imitate. At the same time, it proves once again that under the new normal of industry, the value war based on product innovation can really stir the "neurons" of users.