2. Content orientation: medical treatment is the main thing, supplemented by health and fitness.
3. Style positioning: fashion and quality
4. Channel positioning: China No.1 TV family doctor
Explanation:
First: This is our vision. Become the most professional, authoritative and comprehensive information platform in health TV programs.
Television: This is a feature of the media.
Family doctor: the demand of ordinary families for medical information and health knowledge is bound to become stronger and stronger. "Yang Guang Health" TV channel will also become an important path for families to acquire health knowledge and an important platform for health education and medical information dissemination.
5. Channel properties:
Although Yang Guang Health is a paid digital TV channel, due to the public welfare nature of China TV media, especially the public welfare nature of medical and health undertakings, as a professional digital TV channel hosted by china national radio, public welfare should also become an important symbol. Therefore, after the revision of the channel, we confirmed that the channel attribute is "public health".
1, which is the public attribute of media as a cultural industry. The Sixth Plenary Session of the Seventeenth Central Committee requires the cultural industry to be "public welfare, basic, equal and convenient".
2. Reflect the sense of social responsibility of CCTV and "Yang Guang Health" channel. In the future, "Yang Guang Health" will make full use of the wide spread of the media and actively participate in and promote public health undertakings together with social charitable organizations.
3. Considering the public welfare nature of China's medical and health undertakings. Macroscopically, the channel will comprehensively preach and interpret the national health policy and widely spread the health education promoted by the state; Pay close attention to the health needs of the people, such as seeking medical advice, seeking medical advice, and good folk doctors.