The first is Hu Weiwei, a young woman born in the 1980s. 1, the experience of Hu Weiwei. Hu Weiwei, a typical post-80s girl, is full of enthusiasm and curiosity about the outside world. So, after graduating from the journalism department of Zhejiang University City College, she chose to enter the Economic Department of National Business Daily and become an automobile reporter. Later, I went to Tencent, Beijing News, Business Value and Geek Park to give a technical report.
In this way, dealing with the automobile industry is ten years. But this decade has not made her a car fan or a technical madman, but she loves cycling more.
2. Hu Weiwei's attitude towards life. She once said in a self-report that she was not interested in manual transmission and 100 km acceleration. If not forced by reality, she just wants to be "an idle young woman who paints in the square, or a deadly female thief like Mailer in natural born killers".
3. Her Bole: Li Bin. However, on 20 14, when Li Bin, the founder of Weilai Automobile, asked her, "Have you ever thought about riding a bike in a * * * way?" This topic hit Hu Weiwei, a young woman in literature and art, who already likes riding a bike and thinks it is a very interesting idea. Thus, mobike was founded on 20 15.
4. Created a bicycle that is unique in technology. However, under the leadership of Hu Weiwei, mobike is also full of literary atmosphere everywhere, so within six months after the establishment of the company, Hu Weiwei hopes to make the car perfect before it goes online.
It took nearly a year to finalize the design model and prepare for mass production. However, due to too few early orders and too high prices from suppliers, Hu Weiwei plans to set up its own factory.
Sure enough, the newly listed mobike is beautiful and light. Hu Weiwei said in an interview that she is an idealist. "So starting a business is not important to me at all. What matters is what I want to do and which is more important."
So after the launch, mobike has been constantly improving. Although Hu Weiwei was not from a technical background, she persistently found a technical solution that many people thought did not exist, and created a bicycle with unique technology.
And her persistence and idealism, as well as her sincere and simple character and pursuit of innovation, make people around her often forget her boss's identity and just think that she is a young woman in literature and art.
Second, the pressure from capital. 1, Hu Weiwei borrows usury. Undeniably, both ofo and other * * * cyclists, such as mobike, have been under financial pressure for a long time. However, in order to realize the overall thinking of cyclists, almost every company is looking for funds while operating software internally.
Mobike is no exception. By the time the team decided to build their own factory to make a model car, Hu Weiwei had used up Li Bin's 5 million yuan angel investment fund for several generations of abandoned design schemes. At this point, Hu Weiwei had to borrow usury in his own name.
2. Get the investment of big coffee. Fortunately, at the beginning, Li Bin also brought Hu Weiwei happy capital interested in investing in A round ... The first impression of Liu Erhai, the boss of Happy Capital, on this entrepreneur was generosity. "a lot of things don't seem to be particularly concerned ... just the kind of' go ahead, no problem'".
In fact, Hu Weiwei gave a speech on entrepreneurship at the first press conference in mobike. Some people commented that her speech did not meet the standard of a typical entrepreneur, and there was no anger, no golden sentences and jokes thrown at the right time, and no grandstanding.
Her voice is flat, even dull. Her slides are almost in the default format, with white background, black title text and large photos in the middle. However, she said that in the design process of mobike, it is not important to look good, and all functional designs will not be ugly.
As a result, Liu Erhai successfully injected capital into mobike. But Hu Weiwei didn't find other investors. "Li Bin introduced me to one, so I only read this." Only after supporting the company to meet certain requirements can it obtain new funds.
In the spring when Hu Weiwei was in debt, the ofo team co-founded by Peking University students also spent 65,438+0,000 yuan in angel funds, but at the same time found 65,438+0,000 yuan. At the same time, * * * enjoys the big reshuffle of the bicycle industry.
Third, * * * enjoy the big reshuffle of the bicycle industry. 1, facing the problem of profit. In fact, other cyclists faced the same problem during mobike's financial difficulties. At that time, in the venture capital circle, people were talking about nothing more than mobike's profit model, hundreds of millions of dollars in financing, and the competitive strategy against ofo.
But regarding whether mobike is profitable, Hu Weiwei has repeatedly said that he doesn't know whether mobike can be profitable. She has a financial model and estimates that they will be profitable in a few years, but these are all estimates. She said that if they fail, these bicycles will be left to the society as public welfare.
Mobike's competitor ofo announced at the press conference that more than half of its operating area has been profitable, and investors of ofo had previously said that the war would definitely end in a short time.
2. The funds are cut off. Soon, Wukong bicycles, Cool Bikes and other bicycles began to break the capital chain, making it difficult for users to refund the deposit. Ofo has not yet developed their positioning system.
They bought a large number of ordinary bicycles with new funds and installed license plates and mechanical locks. Users can find the fixed password corresponding to each brand in the mobile phone software to borrow bicycles.
3. mobike has completed the intelligent design. Mobike, on the other hand, has completed the design of the intelligent lock and background system, and the bicycle with fixed pile points that can't be borrowed or returned is really born, which is a rare technological invention in Silicon Valley without a prototype.
Wang Xiaofeng, CEO of mobike, said that this is the first time in human history to draw a bicycle travel track on a large scale. Technological breakthrough, mobike is certainly a latecomer. Technology has also brought a more realistic advantage at present, that is, capital comes one after another.
4. A huge sum of money followed. In 20 16, mobike received thousands of dollars in Series B financing, and in the same year, ofo announced the completion of the fifth financing-Series C financing of 654.38+300 million dollars. And mobike has also announced more than $6,543.8 billion in Series C financing.
After that, Tencent and Huaping led the investment of $2150,000 in Series D, and mobike was valued at over $654,380+0 billion, becoming the first bicycle company to jump into the ranks of unicorns. Later, it obtained hundreds of millions of dollars of D+ financing from Temasek and Gaoyao Capital.
However, this is not a tie with the opponent. In 20 17, the ofo team also announced a series D financing of $450 million. But it is undeniable that mobike became a unicorn company within two years, which is still an amazing achievement.
Fourth, achieve 65.438+0.5 billion. "We are just doing a cool thing, and the party has just begun. Asking how to make a profit is as boring as asking if the party ends at 8 o'clock. " Hu Weiwei once responded to people's concerns about huge financing in a circle of friends.
Actually, it's true. In the * * * * game of burning money, neither mobike nor ofo dare to make a profit lightly. Blindly burning money can maintain stability for a while, but it can't seek world peace.
1, mortgage phenomenon. In 20 18, the first chattel mortgage appeared in ofo's enterprises. About 4,447,600 bicycles located in Beijing, Shanghai, Guangzhou and Shenzhen were mortgaged to a company in Shanghai.
Subsequently, an unknown number of bicycles were mortgaged to a company in Zhejiang. Both companies are "Ali" enterprises. The total secured creditor's rights of the two chattel mortgage registrations is 65.438+76.6 million yuan.
2. The huge foreign debt owed was acquired. Meanwhile, while everyone is cheering for mobike, the bicycle company has already owed hundreds of millions of dollars in debt. After ofo mortgage, mobike also ushered in the rumor of being acquired.
First, mobike held a general meeting of shareholders to vote for the acquisition of Meituan, and then Meituan announced that it would acquire the company with a total capital of 2.7 billion US dollars (Meituan also assumed debts of hundreds of millions of US dollars in mobike), which is less than three years since the establishment of Unicorn Company.
3. Hu Weiwei's sophistry. Regarding the acquisition, Hu Weiwei said in a circle of friends, "Everyone likes drama, but I prefer to look at everything positively. Thank you for holding us to the height of changing the world, and for re-examining mobike. There is no exit. In my opinion, everything is a new beginning. "
Hu Weiwei didn't make mobike a public welfare after all, but chose to cash out and leave. More cruelly than leaving the company, mobike's founder team has no decision on fate. As the receiver, Meituan also reiterated its ambition to enter the travel market in a big way.
However, Hu Weiwei said in relevant interviews that the return to simplicity, essence, health and green, and not excessive pursuit of material things. "Living better is also the vision of the US Mission, and we have great imagination at this point."