1 ? In today's headlines, authors in different fields are not comparable. When comparing cases, find the same domain account number 2? Headline index: How many articles are worth recommending? The article recommendation brought by headline index accounts for about 40% of the total recommendation. 1% will have greater recommendation weight before reaching the domain. A low headline index may lead to:
There are many fans and low reading. The amount of reading is high or low (when it is high, it may just be stepping on hot topics and keywords; When it is low, it is a stable normal reading) 3? Headline account: the standard for automatic conversion is 650 points. Headline e-commerce: the product function opening index is 650 points.
Second, the headline index after the revision (2065438+May 7, 2007) operation strategy.
1 ? Before modification: the number of fans and cumulative reading have no effect on the headline index. Reason for revision: After stars and celebrities enter the headline number, they have to distinguish the weights of different accounts to protect the competitive advantage of star number and large size. After the revision: the number of fans and cumulative reading will affect the headline index.
2 ? Update frequency of headline index before revision: after revision: weekly income: avoid obvious fluctuation of headline index.
3 ? The number of fans has an impact on the headline index, so when writing headline articles, we should also send micro-headlines and headline questions and answers, so that readers can directly "pay attention" to the impact of cumulative reading on the headline index, so we should send more articles.
Third, how to improve the headline index?
1 ? The five dimensions of headline index: health, attention, communication, verticality and originality, with a full score of 950.
Health (with the greatest weight): comes from the analysis of readers' reading behaviors (clicking, staying, liking, commenting and collecting) by machines. Attention: The absolute number of headline fans (number of fans, loyalty). Dissemination: cumulative verticality of reading/playing, originality: the machine can objectively evaluate the quality, diligence and verticality of the author's post. Size: originality, verticality (.
The most difficult dimensions to grasp: health and attention.
2 ? Health improvement method
Official: Picture: Beautiful and reasonable
Video: The sound is clear and the picture quality is excellent.
Content: Attractive.
Title: Don't exaggerate, avoid offending people, reporting, being suppressed by machines, and don't publish and spread old articles.
Specific methods:
The number of articles is 800- 1500. Number of pictures: one picture every 200-500 words, and the size of the pictures is within 6: the same size, horizontal picture, high definition, 100kb (too large, easy to load slowly, increasing the bounce rate) (bounce rate: the proportion of readers whose reading progress does not exceed 20%)
Image source: original or secondary processing, try not to use Baidu's image, which is easy to overlap with the cover image: improve reading and recommendation, and have high recognition; 3 Photo editing tools related to graphics and text: PS, PPT, Maker Post, QQ screenshot pictures are rich in color and details, and the average reading progress, bounce rate and average reading speed can be viewed eye-catching. Don't be a title party (shocked, not from China ...). Ways to improve your attention.
Official: high quality content
Fan viscosity: fan loyalty (replying to meaningful comments), number of fans, whether fans are active (reading and commenting), the ratio of content exposure to powder increase, and whether to reply to fan comments.
Specific methods:
Appropriate guidance, such as the end of the article: like friends can like, comment or forward. Participate in the discussion of readers appropriately (especially when the number of comments is small), such as at the end of the article: If you have any comments on XXX, please discuss with Bian Xiao in the comment area. Throw out questions related to the content of the article and seek answers from readers. For those readers who may reply to you again, reply every one or two days. Because of the number of comments, everyone can only discuss hot topics once a day, and output value and dry goods in articles with controversial opinions, which causes readers to come to consult and pay attention → the author likes, forwards and comments himself, which can't enhance the attention → the same reader participates in the interaction many times, which can't enhance the attention → the author chooses high-quality comments to reply, and replies with more than 10 words.
Ways to improve communication: high-quality content, more words
5 ? Verticality lifting method
Articles written in the field of non-original content adhere to one class every day, and original content adheres to 2~3 classes every week. Change as much as possible. If an article spans multiple fields, the machine will include the content outside the most popular fields according to the reader's reading behavior, and the verticality will be reduced.
Specific suggestions:
In the title, there are marked keywords in the segmented keywords, which increase the frequency of keywords appearing in the article. Bold keywords are guided by keywords at the end of the article. Ways to improve originality: starting+originality
7 ? Deleting articles cannot be restored, and it will also affect the headline index.
So instead of deleting this article, I chose to remove it from the home page.
Fourth, skillfully use data analysis to play the headline index.
contrastive analysis
Personal: Make statistics and screen shots of headline index and five major indexes every week, and summarize the promotion strategy system: Click "article analysis"-"single article"-"detailed analysis", and you can see the average reading progress of "average reading progress", "bounce rate" and "average reading speed": the average reading completion of this article by all readers is better than 80%; the reading progress of all readers is not.
1 ? How to improve writing ability?
First of all, summarize the things around you and establish a material library (text+pictures). Second, write well (keep a diary)
2 ? Is there a classification of micro-headline video content? If so, does it affect the verticality of the headline index? Micro-headlines will not affect the verticality of headline index, but videos will. However, it is suggested that the micro-headline video should be vertical, and the products released on today's headlines are vertical in one field.
3 ? How to establish a keyword library in this field? Pay attention to the key words under your own article. When you click, there are keywords in related fields on the right, which can be used for accumulation.
4 ? Posting too late will affect the headline index? Will affect the reading volume, and then affect the headline index. Suggested time: 8 pm ~ 10 pm
5 ? Will the article revision affect the headline index? The number of recommendations will decrease, which will affect the headline index. Suggestion: Try not to modify it after posting.
6 ? Too many articles with low quality will affect the headline index? The quality of the article will not affect the headline index. There are many articles published, and the cumulative reading is high.
7 ? What is in-app? Outside the application? Internal: inside and outside the headlines: third-party platforms
8 ? Is it advisable to use mutual powder to increase powder? In the long run, it is not desirable. One aspect of the attention survey is that a small amount of articles read by fans will hurt the headline index. Suggestion: if the number of fans reaches a certain scale, don't powder each other.
9 ? How to step on the label? There should be related words in the title (workplace title: leader, colleague, workplace, etc. Related words used in the article (workplace: "friends" changed to "colleagues")