The good news is that in March, many car companies spent hundreds of millions to provide consumers with a series of "hard-core" car purchase benefits. On the one hand, they reduce the pressure on consumers to buy cars, on the other hand, they hope to activate the current bleak auto market by increasing preferential subsidies. Let's take a look at the car purchase benefits that earned hundreds of millions in March.
Geely: the whole people divide up 2 billion
Deadline for benefits: March 3 1
Geely Automobile can be said to be the first-line automobile enterprise to fight the epidemic, investing 200 million yuan in epidemic prevention fund, 370 million yuan in research and development of healthy vehicles, CN95 certification of vehicle regulations and so on. In addition, in March, Geely also launched the preferential activities of "9 million car owners are grateful to upgrade, and the whole people share 2 billion", including: double the deposit immediately after buying a car, and the deposit is as high as 5,000 yuan 1 10,000; Can enjoy the highest replacement subsidy of 10000 yuan; Free COVID-19 epidemic insurance with a maximum of 6,543,800 yuan; You can enjoy a financial discount of 0 interest for up to 5 years; CN95 air conditioning filter is upgraded for free.
Upgrade the welfare policy for frontline epidemic prevention personnel: national medical personnel, public security police personnel, active servicemen, public servants and urban bases? Employees and epidemic prevention volunteers can enjoy a discount of 2,000-3,000 yuan when purchasing Geely automobile, and 0 yuan pays down, with interest-free 1 year. The deadline is extended to June 30th.
In 20 19, the cumulative sales volume of Geely Automobile exceeded1360,000, ranking first in the sales volume of China brand passenger cars, among which nine models, such as Job PRO, 2020 Job and Emgrand, sold more than 10,000 per month, with perfect product layout, which can well meet the needs of different consumers for high-end, personalized and intelligent.
Harvard: 600 million live subsidies
Deadline for benefits: March 3 1
Following the 20 million yuan consumer care fund and the implementation of the "three reductions and three supplements" dealer support policy, Harvard recently launched another preferential activity-? The online group buying meeting of "Haval Cloud Group Buying, 600 million subsidy direct delivery" includes a price: users only need to pay a deposit of 2999 yuan online, and they can lock in the car purchase rights at a price in advance, enjoy the maximum discount of 24 100 yuan and the financial scheme of low down payment and low monthly rent-back; Offer: pay 9.9 yuan deposit to grab a car discount of up to 2,000 yuan; Broker: If you participate in the list of "the strongest brokers", you can recommend buying a car and enjoy a health gift package of up to 65,438 yuan+0,000 yuan.
As the largest SUV manufacturer in China, Haval currently has more than 5 million users and many hot-selling models. Among them, the most popular is Haval H6. Except H6, M6 with a price threshold as low as 66,000 yuan and F7 with global automobile positioning performed well in 2065,438+09, with annual sales exceeding 65,438+00.
Wuling Baojun: The subsidy is 65.438+0 billion.
Deadline for benefits: March 3 1
SAIC-GM-Wuling launched the "Safe Commuting, Wuling Baojun Subsidy 1 100 million" campaign, which subsidized all individuals who bought Wuling Baojun, with a comprehensive discount as high as 1 1 10,000 yuan, which can be used in combination with the preferential policies of 4S stores. Consumers can get an extra car purchase amount of 1 0,000 yuan by paying 9.9 yuan deposit through designated online channels such as Lingling help APP and Lingling help WeChat official account. On this basis, you can also enjoy free maintenance for four times in two years. In addition, if you successfully recommend buying a car, you can get a 500 yuan oil card or maintenance voucher.
It is worth mentioning that in March, Xinbaojun also added a number of care services, including returning the car for 30 days without reason, picking up the car with a low down payment of 2020 yuan, a replacement subsidy of 5,000 yuan for the whole department, and a standard air purification system for the whole department.
With the upgrading of consumption in the automobile market, Baojun has also transformed into a high-end brand in recent years. At present, the new Baojun brand with the new LOGO has completed the layout of cars, SUVs, MPVs and other models. In addition, Xinbaojun is currently in the stage of brand transformation, and various preferential margins and service policies will make more efforts. At this time, it is also a good choice to start with the new Baojun model.
Guangzhou Automobile Chuanqi: 800 million yuan health care subsidy
Deadline for benefits: March 3 1
Chuanqi also recently launched the "Warm Spring Car Purchase Season" with 800 million yuan of health care subsidies for all cars, enjoying ten gifts, of which the main sales model has the highest discount 15000 yuan/set; Online purchase of Chuanqi GS3 and GS4 can enjoy "99 yuan arrives at 2000 yuan"; ? Medical staff and sanitation workers enjoy a love subsidy of up to 5,000 yuan; New car 0 down payment /0 interest rate /0 monthly payment, enjoy a financial gift of up to 8,000 yuan; Buy a car and send up to 200,000 yuan of health insurance; Online customers have no reason to return the car for 7 days and wait for ten gifts.
In addition, Guangzhou Automobile New Energy, Guangzhou Automobile Honda, Guangzhou Automobile Toyota and Guangzhou Automobile Fick all responded to the new automobile subsidy policy of Guangzhou Municipal Government in time, and manufacturers added more subsidies. If you buy Guangqi Honda VE- 1, you can enjoy a maximum subsidy of 36,000 yuan: comprehensive government subsidy 1 10,000 yuan+Guangqi Honda mortgage discount 1 10,000 yuan, insurance subsidy of 6,000 yuan+customers who buy/redeem under Guangqi Honda Mall/Tmall flagship store can enjoy 10 yuan.
In 20 19, GAC Chuanqi released a new generation of Chuanqi GS4. This model, which was once comparable to Haval H6, finally ushered in a new generation and brought a targeted comprehensive upgrade. It's only a matter of time before it wants to get back to the top.
Changan Auchan: 700 million subsidies for big delivery
Deadline for benefits: March 3 1
Changan Auchan recently launched a "zero contact" factory live cloud group purchase? 700 million subsidy and big delivery "activity, as long as you pay 7.7 yuan's car booking intention online, you can enjoy 7 major gifts. More significantly, this 7.7 yuan will be donated as love money to the epidemic areas in Hubei.
As for the 7 big gifts, including: cash coupons for car purchase in 500 yuan; 1500 yuan automobile health protection luxury gift package (N95 air filter, air purifier, etc. ); 15000 yuan to high comprehensive discount (finance, replacement); Enjoy 0 interest in the first 3 months, and pay in 0 months; Weekly 1 half price car; Platinum membership rights such as lifetime free maintenance and lifetime free true warranty; Finally, there are a number of Huawei P30 mobile phones, Changan Auchan X7 car models and other lucky draws.
Changan Auchan X7 can be said to be a dark horse in the auto market in recent years. Three months after listing, 44,000 vehicles were ordered, equipped with the same engine of Changan CS75plus. However, the price of 77,700 and the extremely high cost performance really make a group of cars of the same class far behind.
Chery: 500 million red envelopes are delivered.
Deadline for benefits: March 3 1
In March, Chery Automobile launched the activity of "interest-free decompression, peace of mind to return to work and send 500 million red envelopes" to further lower the consumption threshold. From March 1, we bought a new generation of Tiggo 8 and Tiggo 5x, including popular models with monthly sales exceeding 10,000. Hero, Tiggo 3x, Ariza GX? Champion edition, Ariza GX? Chery, including PRO and Arrizo 5PRO, can enjoy high discounts, and the comprehensive discount is as high as 20,000 yuan.
In addition, Chery's new generation of Tiggo 7/ Tiggo 7PRO will be released online on March 9, and Chery Automobile will carry out super spike activities in official shopping malls, big coffee live broadcast rooms and other platforms. From March 5 to March 9, grab a half-price car on time at 2 1:00 every day; From March 5 to March 10, the official mall, Tmall and Pinduoduo flagship stores will also issue 50 million car purchase vouchers within a limited time, with a maximum of 7,777 yuan, which can be used to directly deduct the car payment or be superimposed with other discounts of dealers.
Chery's performance in recent years has made us see the importance of core technological breakthroughs. Its 1.6TGDI engine performs well. The new generation of Tiggo 8 equipped with this power exceeded 1 10,000 in June this year, and the total sales of this car also exceeded 1 10,000 last year. The upcoming Tiggo 7 family also continues its excellent power and chassis tuning, and with the younger setting, the car has a great chance of becoming a mass production model.
The above-mentioned series of preferential activities costing hundreds of millions actually sound more like marketing gimmicks. In the end, these billions are unlikely to fall into the hands of consumers. However, compared with weekdays, these preferential activities are indeed more sincere. In addition, with the improvement of online channels and the epidemic prevention work of offline 4S stores, this March is definitely a rare opportunity for consumers who want to buy a car in the near future.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.