Natural health

The plant extract industry is a technology-dependent industry. Advanced extraction technology and equipment can not only greatly improve the quality of extract products, but also improve the utilization rate of raw materials, reduce the waste of raw materials and reduce production costs. With more and more competitors in the industry and more and more fierce competition, enterprises will definitely choose the development strategy of constantly improving technology and developing new processes.

With the improvement of process equipment and innovation of methods, the research on plants and human body will continue to deepen, new plant components that meet the needs of human body will continue to be discovered, and the products of plant extracts will continue to be enriched. The development prospect of several plant extracts is worth looking forward to.

1. Mulberry leaves, ginseng extracts and astaxanthin have a good prospect.

Mulberry leaf extract has appeared in the top 25 export rankings of plant extracts for three consecutive years. The export volume of mulberry leaf extract in 20 12-20 13 is equivalent, and the export volume in 20 14 is about 20% lower than that in 20 13. In 20 14, the market price of mulberry leaves increased by 30%, and the market price of mulberry leaf extracts increased by about 15%.

At present, the countries with the greatest demand for mulberry leaf extract are concentrated in Asian regions such as Japan, South Korea and China. Germany, France, the United States and other Western European countries. 20 14 The countries with obvious growth in market demand are Japan and the United States. Japanese and Korean markets are mainly used in the field of cosmetics-whitening effect of mulberry leaf extract; Western European and American markets are mainly used in the fields of health care products and medicines. With the increase and aging of the "three high" and "three high" people, the demand for mulberry leaf extract in domestic and foreign markets will continue to increase in the future.

From 20 12 to 20 14, the market export volume of ginseng extract has increased by three times, and it is also one of the very strong varieties of all plant extracts.

The market demand of ginseng extract has increased, but the market price of ginseng extract has not changed much. Only at 20 14, due to market speculation and other reasons, the market price of ginseng fluctuated briefly at a high price in the new production period. After several major purchasing companies in the industry jointly suppressed, the ginseng market returned to rationality. In the future, the market price of ginseng extract will continue to operate stably, excluding artificial speculation.

Astaxanthin is a super antioxidant, occupying almost 90% of the market of antioxidant products, especially in Europe. Up to now, scientists around the world have 23 research patents on astaxanthin. It is precisely because of such strong market demand that international giant suppliers have expanded their production, and the main suppliers of astaxanthin in China are also actively expanding their production. With the maturity of production technology and the improvement of market competitiveness, the astaxanthin market is developing in the opposite direction of increasing market demand and decreasing market price. The market price of astaxanthin 20 14 decreased by 10% due to market competitiveness and continuous maturity of technology. The future market trend can be expected.

Secondly, the concept of health promotes the development of natural extracts.

With the improvement of people's living standards, the concept of returning to nature is strengthened day by day, and products such as food, medicine, health care products and cosmetics that tend to be green, natural and pollution-free have huge development space and broad market prospects at home and abroad. The manufacturers of food, beverage, cosmetics and daily necessities, which occupy the mainstream market in the world, have successively entered the stage of research and development and utilization of plant extracts, and their R&D, production and sales capabilities are strong, which will surely drive the rapid development of the plant extract industry. The food and beverage industry plays an important role in promoting the natural extract industry.

With the rise of modern food industry and the improvement of living standards, consumers' health awareness is gradually enhanced, and safe and natural products are increasingly favored by food enterprises and consumers. Food additives are an indispensable part of modern food industry (at present, nearly 97% of foods use various additives). Therefore, the development of food industry will greatly stimulate the demand for food additives based on natural plant extracts. In the field of beverages, the international market has entered an era of blooming flowers. More and more beverage manufacturers use the special effects of natural plant extracts as the selling point of new beverages to cut into the market and promote profit growth.

The health care industry has played a great role in promoting the natural extract industry. Under the influence of the new medical model, functional drugs and health care products are favored. In recent years, natural medicines, mainly natural plant medicines, have been gradually accepted by the international market, and plant extracts are the main raw materials of plant medicine preparations and can be used as nutritional supplements, so they are the core products of natural medicines and health care products markets.