1, the elderly have plenty of time, but middle-aged people generally don't like wordiness, try to be concise;
2, using charts and data, it is best not to appear large paragraphs of text, otherwise the target audience will soon lose interest;
3. Try to diminish inflammation, which is very effective for middle-aged and elderly people;
4. The content can be introduced through vivid financial examples;
5. Be sure to emphasize the safety of investment or financial management projects. Of course, you can't just mess around.
I hope it helps you!