BD refers to formulating and implementing cross-industry development plans according to the company's development, establishing smooth cooperation channels with upstream and parallel partners, communicating with relevant governments, associations and other institutions, seeking support and striving for resources. "BD" can be understood as "generalized marketing" and "strategic marketing".
Extended data:
BD department leaders must first have macro-strategic thinking.
The responsibilities of "BD" mainly include two aspects:
1, responsible for communication with partners and good relations with the responsible persons of partners;
2, public relations, actively strive for the target users.
In addition, BD is also one of the positions with the most contact with the outside world in a company, which also reflects the company image and brand image to some extent. BD has well demonstrated the value of itself and the company in various commercial activities; When they encounter vicious incidents, they can minimize the adverse effects and losses caused by these vicious incidents to the company. Because of its extensive social contacts, it also obtains the new trends of the industry or users at the first time, provides relevant information for the company in time, and takes corresponding measures.
Many people don't understand the difference between BD and PR(PR= public relations). In an interview with Cao Jian at an Internet conference, Gao Yan and Wang Si, the founders of BD House (currently the interactive marketing directors of Publicis Group's international public relations consultancy company), explained this problem-BD has a certain relationship with PR, and the expansion of BD must have the nature of public relations, but the public relations work does not necessarily include the expansion of BD. Therefore, BD> public relations.
References:
Baidu encyclopedia -BD