Briefly, for your reference.
1 First, make clear the theme of your content, that is, what you intend to do. Can be combined with product launches, activities, holidays, new product launches, cooperative news and so on.
2, clear release conditions, such as when to send, let the executor know.
3. Time and frequency of release, such as several times a week and several days a week.
4. Publishing media, such as several big media, several Chinese media and several local media. As long as the big media is the time condition, what is the media condition and so on.