Tea is a traditional drink in China and one of the most popular drinks in the world. There are many kinds and qualities of tea, and the market demand is increasing day by day. In recent years, the tea market has shown an explosive growth trend, and the tea industry has become a hot field of concern.
Second, the project overview
This project is a tea industry project, which aims to build a high-quality tea brand through traditional tea-making technology and attract investment for the whole country.
It is planned to establish a tea brand, with high quality, high taste and high service as the core values, and build a comprehensive enterprise integrating tea sales, catering services and cultural experience through professional branches, perfect logistics supply chain services and refined operation management.
Third, the market analysis
China is a big country in tea production and consumption, and tea culture has been deeply rooted in people's hearts since ancient times. Moreover, with the popularization of health concept and the development of tea industry, the demand of tea market is increasing. Now, more and more people have realized the importance of quality and culture, and the consumption demand for tea tends to be high quality and high grade.
Fourth, brand positioning.
1. high quality: focus on building high-potential high-quality tea brands, provide consumers with all-round high-quality tea products and services, and achieve the same value between brands and consumers.
2. High-end: the brand is characterized by high-end lifestyle, emotional appeal and cultural influence, and occupies a more competitive position in the professional and high-end tea sales market.
3. High service: provide perfect logistics services, fine service standards and comprehensive membership management. , the pursuit of all-round, full-time customer service, to create consumer satisfaction and service experience.
Advantages of verb (abbreviation of verb) in attracting investment.
1. Strong strategic support: The group company has strong financial strength, advanced management mode and perfect marketing system, and can provide franchisees with all-round technical support, brand operation support and customer service support.
2. High quality, high taste and high service: it has strong technical advantages and brand influence in the industry and is deeply loved by consumers, so it has high brand value and market competitiveness.
3. Strong logistics supply chain system: it has its own logistics distribution center to track and ensure the quality of tea in the whole process, provide fast, efficient and convenient services, save the logistics costs of franchisees and provide better protection for franchisees.
4. Diversified project mode: The headquarters provides various project cooperation modes, including joining, agency and joint venture. At the same time, according to the actual situation, tailor-made project plans are provided to provide franchisees with diverse and flexible choices.
Sixth, the conditions for joining
1. Strong marketing awareness and ability.
2. Cognition and understanding of tea culture and tea industry
3. Have the strength to do business in this area and experience in brand management.
4. Have certain financial strength and economic foundation.
5. Good health, able to bear certain economic pressure.
Seven. contact information
Contact: XXX
Tel: XXX
Contact address: XXX
Eight. statement