Today, with excessive content, exhausted short video traffic and serious overcapacity, if you want to make money, you must find the new demand behind the consumption upgrade on the basis of short videos.
So what is consumption upgrading, and how to build a new business form with short videos to meet people's new needs? Please look below!
1
At present, people's demand for consumption upgrading falls into four categories: spiritual demand, knowledge demand, health demand and intelligence demand.
People will pursue spiritual satisfaction while meeting material needs such as food, clothing, housing and transportation.
From people brushing short videos, watching live broadcasts and playing games every day, we can see that people's demand for spiritual level is growing.
Of course, spiritual needs are not limited to content consumption, but also include cultural and story empowerment of material products.
For example, the same liquor, with culture and stories, can stand out in the fierce precision.
For another example, Hanfu, national fashion and products with personal brands and local cultural characteristics are popular now.
Therefore, in short video and live broadcast, in order to enhance the competitiveness of products or projects, we must rely on the cultural empowerment, story empowerment or personality empowerment of personal brands.
2
In today's rapid development, in the face of various pressures of work and life, everyone began to be anxious; And if you want to alleviate this anxiety, you must keep learning.
Consumers' demand for knowledge can bring explosive growth to the knowledge payment industry.
According to statistics, the overall market scale of knowledge payment has reached 39.2 billion in 2020 and will reach 70 billion in 20021year.
Under the general trend, all major short video platforms have smelled business opportunities, and started the knowledge payment section one after another to empower knowledge bloggers.
In other words, whether you are a chef, a white-collar worker, a mechanic, a professor or a scholar, you can turn your knowledge, skills, management and packaging into knowledge products and your own knowledge products.
Nowadays, knowledge bloggers of short video platforms are all realized by knowledge, ranging from tens of thousands to millions every month.
three
When people pay by knowledge and earn a lot of money by cultural empowerment, when they have money and leisure, they will find that money is an external thing, and health is the most important thing.
Because with the rapid development of industry, water and air are polluted. Coupled with the normalization of * *, people pay more and more attention to health.
Where there is demand, there are new opportunities to create wealth. People's demand for health will give health bloggers.
For example, fitness bloggers and health bloggers can rely on health-related knowledge products, consultation and services in the future.
Of course, the demand for health will also bring opportunities to online medical programs and health-related self-media institutions.
Secondly, with the development of science and technology, people are more willing to pay for smart products in addition to consumer electronic products and digital products in the future.
For example, buying a toothbrush was manual before; The toothbrush purchased in the future is smart.
In the past, people had to buy brooms and mops to clean. Just buy a sweeping robot in the future.
People used to wear watches and bracelets as decorations; In the future, wearable devices will be purchased to measure physical conditions such as blood pressure and heart rate at any time.
four
It can be seen that with the arrival of consumption upgrade, in order to make money in the future, on the one hand, people must be connected with short videos and other media; On the one hand, we should build a new business model according to the demand of market consumption upgrading.
Take Fan Deng as an example, he can earn 654.38 billion yuan a year, not only because of his eloquence and endorsement of the host's identity, but also because people's demand for knowledge consumption is growing.
In this era, Fan Deng formally grasped the demand of people's consumption upgrading, and combined short video matrix with proxy fission mode to achieve today's achievements.
In addition, with people's demand for health, medical projects such as clove doctors can connect accurate users from the media as the entrance.
With a large number of users, we can build an online Internet medical ecosystem based on social economy.
Xiaomi can enter the world's top 500, not only relying on the fan economy and Lei Jun's personal brand, but more importantly, grasping people's consumer demand for smart products.
Therefore, from now on, before making short videos and doing self-media, we must first find the needs of people's consumption upgrading, and then we can build new business forms based on short videos.