The core data of this paper: the number of people participating in physical exercise, the number of social sports instructors and the total scale of sports industry.
1, main policies of health industry in China
In recent years, under the background of "great health", the state has issued a number of policies to promote the development of sports industry, and is committed to promoting national fitness with policies. In 20 14, the State Council issued "Several Opinions of the State Council on Accelerating the Development of Sports Industry and Promoting Sports Consumption" (Guo Fa (2065438+04) No.46) to further accelerate the development of sports industry. On 20 16, the National Fitness Plan (20 16-2020), the Thirteenth Five-year Plan for the Development of Sports and the Outline of Healthy China 2030 were released.
2. "Healthy China 2030" Outline
The Outline of Healthy China 2030 issued by the Central Committee and the State Council clearly stated that health is an inevitable requirement for promoting people's all-round development and a basic condition for economic and social development. Realizing people's health and longevity is an important symbol of the country's prosperity and national rejuvenation, and it is also the common aspiration of people of all ethnic groups throughout the country. National health is the fundamental purpose of building a healthy China.
The "Healthy China 2030" planning outline also puts forward a number of healthy living indicators, among which the target plan for the number of people who regularly participate in physical exercise is made at a time point; The survey shows that in 20 14, the number of people who regularly participate in physical exercise in China is 360 million, and in 2020, the number of people who regularly participate in physical exercise will reach 435 million; By 2030, the target number of people who regularly participate in physical exercise in China will reach 530 million. In the future, more and more people will take part in physical exercise, and the national health index will continue to improve, which will be more conducive to the sustainable development of all aspects of the country.
3. the State Council's Opinions on Implementing Healthy China Action
In 20 19, the Opinions of the State Council on Implementing Healthy China Action was released, and special actions such as popularizing health knowledge were put forward 15. Mi Feng, spokesman of National Health Commission, said that since the launch of Healthy China Action (20 19-2030) two years ago, a national health science expert database has been established, and provincial expert databases have also been established in various places. Experts carry out health science popularization around the topics of reasonable diet, scientific exercise, prevention and control of myopia, prevention and control of chronic diseases, and guide the masses to develop a healthy and civilized lifestyle. By the end of 2020, the national residents' health literacy level reached 23. 15%, 3.98 percentage points higher than that of 20 19, exceeding the target. It is predicted that by 2030, the national health literacy level will reach the goal of 30%.
4. National Fitness Program (202 1—2025).
After years of development, as of July, 2065438+2004, there were1470,000 social sports instructors in China, that is to say, there was one social sports instructor per thousand people on average. Under the guidance and drive of social sports instructors, more and more people are engaged in national fitness activities. The National Fitness Program (202 1-2025) issued by the State Council requires that by 2025, there will be 2 16 social sports instructors per thousand people, which means roughly speaking, the number of social sports instructors in China will reach 3170,000. It reflects that more people in our country will be guided by social sports instructors in fitness activities.
The Outline of the National Fitness Program (202 1-2025) also makes it clear that by 2025, the national fitness service system will be more perfect, the people's physical fitness will be more convenient, the fitness enthusiasm will be further improved, the number of participants in various sports will continue to increase, and the proportion of people who regularly participate in physical exercise will reach 38.5%. County (city, district), township (street), administrative village (community) three-level public fitness facilities and community 15 minute fitness circle have achieved full coverage, with 2. 16 social sports instructors per thousand people, driving the national sports industry to reach 5 trillion yuan; Reflect the country's determination to the fitness sports industry.
5. Implementation Plan for Short Board Project of National Fitness Facilities during the Tenth Five-Year Plan Period.
The construction of public fitness facilities needs a lot of capital investment. At present, the main body responsible for implementing the short-board project of national fitness facilities is responsible for the implementation of construction funds. The National Development and Reform Commission makes overall arrangements for investment in the central budget according to the national financial situation, and arranges it year by year and implements it in a rolling manner. Local governments strengthen planning, organization and implementation.
It is proposed in the implementation plan of the "Tenth Five-Year Plan" National Fitness Facilities Shortboard Complement Project that the maximum support for a single project in the central budget of sports parks and national fitness centers (small sports complexes) should not exceed 20 million yuan, and the maximum support for a single project in the central budget of fitness trails and outdoor sports facilities should not exceed100000 yuan.
Based on the above four policy plans, we can see that in the next five to ten years, China will vigorously build national fitness-related industries, deepen the theme of "national health", create a healthy living environment suitable for Chinese people, and further enhance their physical fitness.
The above data refer to Forward-looking Industry Research Institute's Analysis Report on Market Foresight and Investment Strategic Planning of China Fitness Industry and China Sports Industry Development Prospect Forecast and Investment Strategic Planning Analysis Report.