The first-person personification of self-confession implies the function of watches, concretizes the abstract concept of time, closely links watches with time, and implies the concept of high precision of watches.
Step 2 do it-Nike
Nike quickly became the first brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this slogan is in line with the mentality of the younger generation. Do what you want, as long as you are different, as long as you act. However, with the retirement of Jordan and the change of justdoit to "Idream", Nike's influence gradually declined.
3. Only soluble in the mouth, not in the hands-M&; M dou
The inspiration of bernbach, a famous advertising master, is a classic and has been passed down to this day. It not only embodies the unique USP of M&M chocolate sugar-coated packaging, but also implies that M&M chocolate tastes so good that we don't want to hold it in our hands and stop for a minute.
4.nestle coffee: it's delicious
This is the most familiar slogan and people's favorite slogan. Simple and meaningful, catchy. Because heartfelt words can be blurted out, which is also its classic. So that when Nestle used huge sums of money to collect new advertising words around the world, it found that there was nothing more classic than this sentence, so it was kept forever.
5. Pepsi: the choice of a new generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough. They found the market from young people, positioned themselves as the new generation cola, invited the super singers that the new generation liked as their brand spokespersons, and finally won the favor of young people. A slogan clearly conveys the positioning of the brand and creates a market, which is indispensable.
6. Volkswagen Beetle: It's better to think small.
In the 1960s, the American automobile market was dominated by large cars. When Volkswagen's Beetle first entered the United States, there was no market at all. Bernbach once again saved the public's Beetle and put forward the idea of "thinksmall", using the power of advertising to change Americans' ideas and make them realize the advantages of small cars. Since then, Volkswagen's small cars have been firmly in the forefront of the American auto market until Japanese cars entered the American market.
1979
Citizen leads the new trend of clocks and watches, and enjoys a worldwide reputation for science and technology. (citizen)
Coca-Cola increases laughter (Coca-Cola)
We will make contributions to Sino-Japanese friendship with excellent electronic technology. (Sony)
Provide accurate timing for all fields of society. (precision table)
Let's fully grasp the trailer head (Isuzu) which can transport goods quickly and economically.
1980
It's delicious (Nestle Coffee)
Drips are fragrant, and the meaning is still unfinished. (Mai's Coffee)
Advanced timely technology, accurate to the minute. (plum blossom watch)
It is the first in China and enjoys a good reputation at home and abroad. (pearl cream)
Serve the people and time the public. (Tieda timetable)
198 1
The Goal of "Leaping Forward"-The World's Advanced Level (Leaping TV)
The spirit of "jumping"-all for users (jumping TV)
Put on the radar and break through the world. (radar table)
1982
It's Coca-Cola.
Finally, there will be a road and a Toyota. (Toyota)
Quality first, customer first. (Venus TV)
Unique design, latest products, women's automatic watches. (Oriental Watch)
1983
Yan dance, Yan dance, a song dedicated to a love. (Yanwu tape recorder)
The "Song of Victory" brought good news and walked up a flight of stairs. (kaige TV)
Everything is for the user, and everything is responsible for the user. (Hisense TV)
1984
Pepsi, the choice of a new generation. (Pepsi)
The first quality is Sharp.
Libo beer is really different. (Libo Beer)
Shanghai Volkswagen will always be with you (Volkswagen)
Power washing machine, love for mother. (electric washing machine)
1885
Dabao, see you every day (Dabao)
High-quality Lenovo-Sharp (Sharp Electric Appliances)
Sony: Is this the first time you saw the name (Sony)?
1986
Wan Jiale Lewanga (Wan Jiale)
Philips-the symbol of cutting-edge technology (Philips)
Exquisite and durable, world-renowned (citizen watch)
Shanghai Santana, the new trend of automobile (Santana)
1987
When the sun rises, our love will last forever (Sun God)
Two tablets, SmithKline Intestinal Insect Clearing (Sino-American SmithKline)
Boeing 757 (American Boeing) is the most suitable aircraft for passenger transport in China.
First-class products win glory for the first step (Shanghai shoe polish)
High quality and high quality praise the new world, an internationally famous watch citizen (citizen)
1988
Elaborate creation and meticulous service (Venus TV)
A new generation symbol of automobile industry (Guangzhou Peugeot)
Bringing together the stars of science and technology to create a precedent for electronics (Xinghe Audio)
1989
An irresistible feeling (Coca Cola)
Where is the trip to the Central Plains? Zhengzhou Asia (Asia Shopping Mall)
Twenty this year and eighteen next year (Belle Beauty Soap)
Eastern Airlines, Flying to the World (Eastern Airlines)
Rong Sheng, Rong Sheng and Quality Assurance (Rong Sheng Refrigerator)
1990
Carlsberg, probably the best beer in the world (Carlsberg beer)
Soluble only in mouth, insoluble in hand (m & amp； M chocolate)
There are thousands of roads in urban and rural areas, including space vehicles.
Go to work happily and go home safely (public service advertisement)
She works, you rest (kaige automatic washing machine)
Appropriate protection and flexibility (Band-Aid)
I agreed after using it (Dakening Cream)
One step ahead, Shenhua Electric (Shenhua Electric)
Drive first class, Jiangxi Isuzu (Jiangxi Isuzu)
Leopard in snow, treasure in snow, treasure in snow (Snow Leopard Leather Store)
199 1
Drink Wahaha, and taste delicious (Wahaha)
A strong fragrance, a ray of warmth (southern black sesame paste)
Drink Baker and listen to yourself (Baker Beer).
Everyone seeks health and longevity 505(505 magic vitality package)
Celestial cup, Celestial cup, one for you, one for me and one for the other (Celestial cup).
As soon as remy martin opens, good things will come naturally (remy martin wine)
Asia, where the sun rises (Asian shopping center)
1992
The advertisement of Xinfei is not as good as that of Xinfei refrigerator.
Master Kong's instant noodles are delicious and visible (Master Kong)
Spend the years peacefully, the promise of Sanjiu Weitai (Sanjiu Weitai)
How to solve the problem, only Du Kang (Dukang wine)
Drinks in the Space Age (National Treasures)
If you are healthy, you will certainly shine (Pan Ting Shampoo)
Let Life Show the Essence of Health (Taiyangshen Oral Liquid)
Professional health care, purity and sincerity (Taiyangshen oral liquid)
Knock on the door of celebrities and lead a wonderful life (Shanghai Boutique Commercial Building)
Meizai Woman (Shanghai Woman Shop)
There are as many moving stories as there are southern motorcycles.
1993
What will happen tomorrow (Lenovo Group)
The coldest hot news this summer (Xiling refrigerator)
Tian Xia Ying (Runxun Communication)
Zhong Yi refrigerator, everyone likes it (Zhong Yi)
Youth treasure keeps you young forever (Youth treasure)
Yanjing beer, refreshing and pleasant (Yanjing beer)
Don't be too chic (Shanshan suit)
Take Fukang road and take Fukang car (Fukang car)
A good horse with a good saddle and a good car with a sail (car battery)
China famous car, Jialing motorcycle (Jialing motorcycle)
Winner's Style (Cherokee)
Send you a new "wife" every day (wife oral liquid)
Star style, pure care (Meijiajing)
Isili makes me more beautiful (Isili)
1994
Sheep, sheep, sheep wealth (Hengyuanxiang)
Drink Confucius Banquet Wine and Write Articles on the World (Confucius Banquet Wine)
Did you drink today? (robust)
Haier, Sincerity Forever (Haier Electric Appliances)
Although peony is good, someone should love it (Peony TV)
Want to be a dragon, bully learning machine (bully computer learning machine)
Soft skin, starting from Ponzi (Ponzi skin care products)
Provincial Excellence, Ministry Excellence, Ge You? (Shuanghui ham sausage)
The car needs gas. I want to drink red bull (red bull drink)
Take China Road and FAW Audi.
Step on the light bike and you will succeed (light bike ride)
* * * Create a better future, * * * A better life (good appliances)
Jin Yazhi, Shierkang (Jin Shierkang buccal tablets)
Let 100 million people get smart first (giant brain gold)
1995
One step ahead, Shenhua Electric (Shenhua Washing Machine)
Royalstar, the trend of the times (Royalstar washing machine)
Let's do better (Philips)
Confucian family wine makes people homesick (Confucian family wine)
Can't live without this drink.
Money "Shenzhou" is sought after by thousands of families (Shenzhou water heater)
If you want good skin, use Dabao in the morning and evening.
Ordos cashmere sweater, warm the world (Ordos cashmere sweater)
Authentic coconut palm juice, white and tender (coconut palm juice)
What to drink this summer? 828 vegetable juice (828 vegetable juice)
It's easy to run around drinking Song He's good wine (Song He).
With Santana, you are not afraid to travel all over the world (Santana car)
We think more about you (Gree Air Conditioning)
It's good to be a woman (Taitai oral liquid)
1996
Weiwei soy milk, happy and cheerful (Weiwei soy milk)
The sun is redder, Changhong updates (Changhong TV)
The Great Wall will never fall, and domestic products should strive for self-improvement (Aoni Gleditsia Shampoo Essence)
In fact, men need more care (happiness)
Open your shirt and be a leader (open your shirt)
Everything is under control (Ericsson)
People-oriented Technology (Nokia)
Feiyue Unlimited (Motorola)
Let's do better (Philips)
Great Wall bonfire, signal Wan Li (Siemens)
Every year, every day, we are making progress (Lenovo Computer)
Royalstar, the trend of the times (Royalstar Electrical Appliances)
Wear golden monkey shoes and take the golden light road (golden monkey shoes)
East, west, north and south, good wine is in the bow (bow wine)
Forever green, forever Qin Chi (Qin Chi wine)
Red star royal wine, melt into your true feelings (red star royal wine)
Take the red flag bus and take Zhonghua Road (red flag bus).
1997
We have been working hard (Aiduo Electric)
China People's Life, China People's Meiling (Meiling Refrigerator)
There is no best, only better (Aucma freezer)
Good air conditioning, Gree made (Gree air conditioning)
Good teeth, good appetite, good health, and delicious food (the blue sky must be cured by six methods)
Easy and clean, not tight (Biosoft facial cleanser)
China in my heart forever (China Toothpaste)
To protect your voice, please use the golden voice treasure.
New concept of calcium supplement, absorption is the key (Long Mu Zhuanggu Granule)
Sow the seeds of happiness and hold up tomorrow's sun (seed wine)
Drink Huiyuan juice and take the road of health (Huiyuan juice)
Hard pursuit, sweet enjoyment (Yili ice cream)
Hualong noodles, see you every day (Hualong instant noodles)
Shi Huafeng, Passepartout (Huafeng Instant Noodles)
Jimei sofa, cow! (Jimei sofa)
I only have eyes for you (Wahaha pure water)
Broad, Create a New Era of Central Air Conditioning (Broad Air Conditioning)
While others are still focusing on "big" things, NEC focuses on "small" things (NEC paging).
1998
The New Year is new, fresh and interesting. Congratulations to Coca-Cola.
Real gold is not afraid of fire (gold bell cover VCD)
Many blessings, many satisfactions (Fumanduo instant noodles)
Very cola, very selective (very cola)
Nongfu Spring is a little sweet (Nongfu Spring)
Fresh and refreshing every day (exquisite sanitary napkins)
Haier, Made in China (Haier)
Men should have their own voice (Alcatel mobile phone)
From Big to Good (Changhong Electric)
Cool and refreshing, enjoyed by the whole family (Liushen shower gel)
There is Sanyo at home, which is warm in winter and cool in summer (Sanyo air conditioning).
27th floor depuration (Robust pure water)
1999
Rejoice is so confident (Rejoice)
Live a good day (Sohu)
Knowledge changes fate (public service advertisement)
Technology makes you more relaxed (business communication)
It's no big deal (Fengyun Dan)
Clear and cool (Sprite)
Please use Huiren Shenbao (Huiren Shenbao) for kidney deficiency.
2000
Pager, mobile phone, business communication, none of them can be less (business communication)
Who moved me? (FM365 website)
commercial advertisement
(1) Liquor
(1) drink Confucius' banquet wine and make an issue of it.
The wine in Confucius' house makes people homesick.
(3) Nanguo Tanggou wine, open thyme altar.
Yanghe Daqu was often drunk, and was in harmony with others at that time.
⑤ Forever green, forever Qin Chi.
⑥ Changyu: legendary quality, a century of Changyu.
All landowners get drunk and make friends all over the world.
8 Shuang Gou Daqu is comfortable, and it is love to sprinkle it on earth.
Pet-name ruby XO: As soon as remy martin opens up, good things will come naturally.
Attending endless generosity, bring down the well.
(2) Electronic refrigerator
(1) Real gold is not afraid of fire, and the golden bell covers VCD.
② The advertisement of Xinfei is not as good as that of Xinfei refrigerator.
(3) Gree Electric, creating opportunities, Gree air conditioning.
(4) act with true feelings and benefit thousands of households, Mitsubishi inverter air conditioner.
(5) China People's Life Insurance and China People's Meiling.
As long as you have Chunlan air conditioning, spring will always be with you.
All landowners Oukema freezer, there is no best, only better.
⑧ Changhong: It is our duty to serve the country through industry and revitalize the nation.
Pet-name ruby We have been working hard and love VCD more.
(3) cosmetics
If you want good skin, use Dabao in the morning and evening.
The Great Wall cannot be used, and domestic products should be self-reliant.
3 people rely on clothes to make up, and beauty depends on Guangming Village.
Everyone is worrying about presents. I send Arctic sea dog oil.
⑤ National nutrients, a new concept of scientific weight loss.
6. Twenty this year and eighteen next year. (Shanghai Soap Factory "Belle" Beauty Soap)
⑦ Shufujia: Promote the health of the whole family.
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