1 attract people with "profit"
Soft articles are different from other types of articles, which are generally published by merchants to promote products and brands, so we must use "profit" to attract people and directly indicate our interests in the title!
Classic soft title:
◆ "Small webmaster's annual income of 65,438+10,000 yuan is not a dream-my struggle" (title of XX website training soft article)
◆ "Leave your 10 yuan and your hemorrhoids" (title of medical soft article)
◆ "If you register as a member of XX website, you will get a cash coupon of 100 yuan" (soft title of XX online mall)
2 greedy "new" people
Classic soft title:
◆ "Reporter's observation: the rise of network project outsourcing" (soft title written for a witkey network) ◆ "Japanese CD of our city" (soft title written for a real estate)
◆ "Apple AIR Innovations New Thin (the thinnest notebook computer in the world)" (Apple Soft Title)
◆ "Finally, the multi-function vehicle begins to interpret luxury with safety" (the soft title of Tulang Vehicle)
3 move with "emotion"
People are emotional animals, affection, friendship and love. In this world, we are all surrounded by "love"! Therefore, the author must take advantage of this feature to grasp the word "emotion" in the title of soft articles and move readers with "emotion". When writing this title, the author must put his feelings into it!
Classic soft title:
◆ "Waiting at 19, a gift to make her cry" (title of XX gift soft text)
◆ "My girlfriend and I broke up for this website" (soft title of XX website)
◆ "Husband, can't quit smoking, wash your lungs" (title of XX health care products in soft text)
4 Touch with "things"
When we were young, we listened to our parents tell stories. When we grow up, we know Chinese Pinyin and some simple words. We started reading stories. As adults, we like to read story magazines like Friends! It can be seen that "stories" have been with us since childhood, and story-based titles are more appealing and attractive to read.
Classic soft title:
◆ "The detours I took in those years" (the soft title written for an investment promotion manual )◆ "A Xiangfan man and his dream of century Huafeng decoration brand" (the soft title of XX decoration company)
◆ "My Encounter with Tea Picking Beauty" (title of XX Tea Soft Text)
5 Attract people by "hanging"
The TV series "Latency" was very popular when it was broadcast. Why does this play attract people's attention? It's largely because of one wonderful story after another, because you can't guess where the next gathering will go. The same is true of writing soft articles. Judging from the title, it lays the groundwork for readers to read the text because of surprise and conjecture. Such a title should be interesting, enlightening and suspenseful, which can trigger the subject to answer.
Classic soft title:
◆ "What made his car go to the point of no return?" (A soft title for a rust-proof product)
◆ "What happened in ten years" (soft title of XX red wine)
◆ "Is high-end lactic acid pork a fool?" (soft title of XX food)
◆ "How did I rise from failure to success?" (Soft title of XX training)
6 charm and "secret"
Like suspense, everyone likes to hear all kinds of truths, and human instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, secret headlines often attract more attention. If you pay attention to CCTV Spring Festival Gala, you will find that once the annual magic is over, there will be a wave of revelations on the Internet, and related posts will be heated up. Key words commonly used in such titles: secret, secret, truth, behind, trick, etc.
Classic soft title:
◆ "Slimming for half a month 10 kg, the secret is made public for the first time" (soft title written for XX slimming products)
◆ "Behind the Pure Beauty and Hot Sales" (XX Cosmetics Soft Title)
◆ "Nine methods to triple sales performance" (soft title of XX training)
◆ "Be careful to be slaughtered! The amazing secret of making a website at a low price (XX virtual operator's soft title)
7 scare people with "risk"
The title of intimidation was first seen in soft articles of health products, which attracted readers' attention to soft articles through intimidation, especially for patients with certain diseases. You can trigger * * * after seeing the relevant soft text! Later, this intimidation technique also began to change into stating a fact, which can make others realize that his previous understanding is wrong or have a sense of crisis.
Classic soft title:
◆ "Hyperlipidemia, a precursor to paralysis!" (soft title of XX health care products)
◆ "God, bone hyperplasia kills people!" (soft title of XX health care products)
◆ A 30-year-old man's 60-year-old heart (soft title of XX health care products)
◆ "Two-thirds of life is spent in bed, so why not choose a good mattress?" (soft title of XX mattress)
◆ "If you don't care about calcium and vitamins, please continue to drink this kind of soybean milk" (soft title of XX food)
8 Call people by "asking"
The easiest way to make readers feel closer to the title of a soft article is to say hello, just as people in China always ask "Have you eaten?" ! Obviously, it is often more attractive to attract readers' attention by talking, asking questions or calling them by their first names. Maybe even some people who are not asking questions will pay attention to this soft article because of strangeness.
Classic soft title:
◆ "XX, XX" They are all here, and you? "(A soft title written by an activity)
◆ "If you like Shanghai, must you fly here?" (sina shanghai Station Soft Title)
◆ "People born in1982 come to talk" (title of XX product in soft text)
◆ "Who else wants the study materials of IELTS, TOEFL and CJRE?" (XX training institution soft title)
9 People with "fun" around them
A good title of a soft article will always be remembered by readers after reading it, thanks to the language used by the creators of the soft article. Vivid, humorous and humorous language can make the title vivid and humorous, and appropriate rhetorical devices and homophonic effects can make readers memorable after reading it, even willing to pass it on from mouth to mouth.
Classic soft title:
◆ "Go to the' spot' quickly and don't leave the' pox'" (XX acne cosmetics soft title)
◆ "Remove with" lithium "(the soft title of XX mobile phone battery).
◆ "The shameless era has passed" (XX emollient water soft title)
◆ "Men and women who are playing hot will not sweat, because there is XX air conditioning" (the title of XX air conditioning)
10 is subject to discussion.
Suggestive headlines are the ones we often read, especially when doing promotional activities. Such encouraging headlines are common, but it still needs to be worked hard to get out of the routine. It is suggested that people should be prevented from doing anything from their rebellious psychology, so that readers can often think about what to do.
Classic soft title:
◆ "Never start a business just to be a boss" (title of XX investment promotion soft article)
◆ "Guo Zhen's suggestion: drink hot Guo Zhen in winter" (soft title of XX beverage)
Just introduced the use of emotions, interests, things, intimidation, doubt and decryption.
Writing a soft title to attract readers' attention is basically a kind of "initiative". Is it possible to create a good soft title without spending too much brain power? Of course, how to use it here, or write an attractive soft title with the help of some people, events and hot spots.
1 1 Borrow "celebrities"
Everything about celebrities is concerned by the public, whether it's their work, their lives, their interests and so on. If the things or products you promote can be close to celebrities, it will definitely attract the attention of many readers through the gimmicks of celebrities. I remember when Dānlín won the Beijing Olympic Games, he threw shoes at the audience. The next day, there were more than 65438+100000 Dānlín champion shoes on Taobao, which was the star effect.
Classic title:
◆ "Angie Chiu's secret of being 20 years younger" (a soft title of cosmetics)
◆ "Li Bingbing's favorite bag" (soft title of a brand bag)
◆ "Gong Li: L 'Oreal, you deserve it" (soft title of a cosmetic)
12 Borrow "Niu Ren"
In the information society, in addition to public celebrities, there are also some great people recognized by all walks of life. With the help of these awesome people or these well-known institutions, make a sound from their mouths to attract everyone's attention!
Classic title:
◆ "Earn 10,000 yuan a day, the entrepreneur's business" (soft title written by an investment promotion agency)
◆ "PS Master XX tells you how to draw watermelons" (soft title of a training institution)
◆ "PHP master teaches you how to hide files" (soft title of a training institution)
13 borrow "hot spots"
Classic title:
◆ "Shenzhou VI can erase one billion times with Patriot U disk" (a soft title of numbers)
◆ "Facing the" labor shortage ",how do enterprises make use of e-commerce" (the soft title written by this website for a Witkey website) ◆ "Christmas Flower Booking Hot Flower Website" (the soft title written by a flower website)
14 borrow "popular"
On the internet, some popular words will appear every once in a while. In the past two years, Hold, you know, can't afford to hurt, 100 yuan is not given, and then Jackie Chan's spoken language DUANG~~DUANG~~ Recently, the high-frequency use of these buzzwords can also attract readers' attention to some extent.
Classic title:
◆ Crush the "Crazy Stone" completely (title of XX Medical Soft Text)
◆ "How can you hold" iPhone 5 Lottery "(title of XX activity soft text)?
◆ "Duang, the house price has really dropped" (title of XX real estate soft text)
15 Borrow "culture"
With the help of poems, idioms, allusions, ancient Chinese, proverbs, two-part allegorical sayings, spoken language, professional terms in the industry, commonly used military terms, foreign languages and dialects, place names, movies, operas, songs, etc. , created the title of the soft article, enhanced the "cultural accomplishment" of the soft article, and reduced its advertising flavor!
Classic title:
◆ "The first video is called CCTV: the same root has different lives, and mutual speculation is too urgent" (title of soft text of XX video network)
◆ "When house prices fall, people only ask if they don't buy an intermediary, and only ask" If You Are the One "(title of XX intermediary soft text)
◆ "Shuanghui" tears (XX food soft title) Finally, we learn some other commonly used soft title writing methods:
16 exaggerated soft title
Use exaggerated or even radical views to attract readers' attention to something or a certain point of view, and then become interested in the content of soft text propaganda.
Classic title:
◆ A 30-year-old man's 60-year-old heart (soft title of XX health care products)
◆ "Tens of thousands of citizens raided" XX appliance store "at night (soft title written by XX appliance store)
◆ "The health of 2 million people is related to this view" (title of XX health care products in soft text)
17 "History Type" Soft Title
China has a history of 5000 years. When it comes to the history of XX and the most XX event in the XX dynasty, it is bound to cause a sensation and concern. Using this feature, when we are writing soft headlines, we can attract readers with the help of the most XX events in history.
Classic title:
◆ "The craziest women's dress sold in history, N times out of stock" (soft title of XX Taobao shop)
◆ "The cheapest group purchase in history is tonight" (soft title of XX Mall)
◆ The hottest soft text training course in history (self-made soft text title)
18 Compare soft titles
The titles of this kind of soft articles show their advantages by comparing with themselves or their peers, so that readers can deeply understand the uniqueness of the products or services that soft articles want to promote. From soft titles, we can also evolve and create various soft titles and selective soft titles.
Classic title:
◆ "XX brand service, beyond the national three guarantees service category" (soft title of XX shopping mall)
◆ "China public relations faces a crossroads: go left and go right?" (XX PR Company Soft Title)
◆ "Wuliangye no longer stormed the party, government and army market" (title of XX wine soft text)
19 digital soft title
How powerful numbers are, what kind of spiritual collision numbers can give people, and how effective huge data will be. These questions do not need to be answered. We just need to seriously think about how shocked we are when we encounter numbers. Shock a person's mind from numbers, find the answer to curiosity from numbers, and gain a kind of power from numbers.