There are many factors to consider when planning a successful public relations activity.
Our company's public relations planning is implemented as follows:
innovate
Only innovative activities can have good results. When conceiving the company's public relations planning scheme, the general framework of our design is: starting with all employees visiting all customers and consumers in the street, fireworks will be set off on Cihu Lake at night to thank all citizens. In order to make it possible to set off fireworks, we designed three sets of schemes.
Time machine
Timing often affects the effect of activities. If the timing is not good, the activity will not achieve the expected effect. If the right time is seized, this activity will be very powerful. We set the activity time at May 16. May 16 is the traditional Dragon Boat Festival in China. If this celebration is successful, it will not only improve the morale of employees and establish a good impression of the company, but also deepen the public's good impression of the company and its products. They will gradually regard May 16 as a special day, so that our customers and consumers can share the joy with us. This feeling is very good.
ground point
Indoor activities are easier to determine, while outdoor activities are more difficult to determine. There are many aspects to be considered in determining the location of outdoor activities, such as traffic, safety, appreciation, on-site facilities, the ratio of people to on-site space, meteorology, communication, electricity and so on. Lighting and so on. After several choices, the venue was finally determined to be Tuanchengshan Park, which is located in the bustling area of the scenic spot and can attract the public to watch the sunset.
Internal capacity
Activity is a means to make the public accept the intention contained in the activity. In this way, it is necessary to carefully design the content of the activity, so that the activity fully contains the design intention and is easily accepted by the public. The content of the activity is designed as follows:
On 1, May 15 and May 16, the company formed more than 80 visiting groups, and visited 340 customers in the city respectively to solicit their opinions and thank them for their strong support for the company's business over the past year.
2. On May 6, 5438+May 5, four advertising vehicles were sent to express their condolences to the city traffic police, thanking them for their long-term support to the company and their contribution to urban traffic;
On March 5 16, we launched a gift-giving activity at 20 points in the city, and distributed thank-you letters to consumers to thank them for their love for the company.
On the evening of April 5 16, a celebration was held, a karaoke competition was held for employees, and the families of outstanding employees were selected. Company leaders thank employees and their families for their efforts for the company's development. After the party, fireworks and firecrackers will be set off to have fun with people all over the city.
intermediary
The role of the media must be taken into account when holding large-scale activities, and the influence of the activities can be expanded through the media. The key to using the media is to find a good news opening for the event, that is, when writing a press release, you should look at the problem from the reporter's point of view. The media work of this event is as follows:
1, find a good source: the national patented product Tiger Label Wind-expelling Oil Beads is the first in China to integrate drug therapy, magnetic therapy and convenient application, and it is exclusive and unique in China. Taking this as the news source, we immediately wrote a press release, which was published in local major newspapers on May 65438+May 5.
2. Make full use of advertisements; May 65438+May 5, full-page congratulatory advertisements were published in local major newspapers, writing down what they wanted to say to consumers, trying to appear as a cultural image;
3. Carefully organize activities: On May 16, all employees hung ribbons with the words "Huangshi Sanitary Materials Pharmaceutical Co., Ltd. sends greetings to the consumers in the city" and visited customers and consumers;
4. Use various media. In addition to the newspaper advertisement in May 16 and the previous newspaper news, we also invited local radio and TV stations to conduct live interviews to publicize our activities and the company's achievements. These interviews were broadcast on news programs at noon and evening on May 16 respectively.
Second, the plan and implementation
1, thank customers.
Time:165438+1the afternoon of October 8 -9.
Participating departments: Municipal Sales Department, Administration Department, Finance Department, Production Department and Quality Control Department form a two-person team. 80 visiting teams.
Visitor: There are 340 customers in this city.
Responsibilities: Thank customers and collect opinions. Each group visited 45 customers, with: ribbons, thank-you letters, visit registration forms, and class A and B customers sent classical paintings.
Interview requirements: uniform dress with ribbon, initiative and enthusiasm, modesty and courtesy, heartfelt thanks, moving people with emotion, listening to opinions and carefully recording them, making no promises and giving feedback.
2. Customers give drinks (herbal tea uniformly packaged by the company)
Time:1October 9113: 30-15: 30.
Drinking place: 20 spots in the downtown area, each with 4 people, limited to 800 cups. Until the end of the gift, the total amount of drinking is 9 ounces 1600 cups (40 barrels).
3. The traffic police give drinks
Time:1October 8th165438+9: 00-15: 30.
Venue: Traffic police on duty at all * * sentry boxes in the city.
Total amount: 250ml per person, one bottle of chrysanthemum essence, a total of 80 boxes.
4.** Night meetings
Time:1the evening of October 8th165438+18: 00-22: 00.
Venue: Cihu Theatre
Content: congratulations, praise for model family members, buffet, Kara 0K competition, fireworks.
Plan: 16: 00- 18: 00.
Send for 18: 00. Moderator: * * *
18: 00-18:10 * * General speech
18:10-18: 20 * * Chairman's speech
18: 20- 18: 40 announce model family members and award prizes.
18: 40 buffet begins
19: 00-20: 30 Kara 0K Competition
Fireworks will be set off at 20: 30-2 1: 00.
2 1: 00-2 1: 30 Announce the Kara 0K winners and award prizes.
2 1: 30-22: 00 employees leave the site.
Third, the cost budget
1. Thank customers.
40 paintings of Class A customers are 80× 40 = 3,200 yuan.
Class b customers 180 draw 40× 180=7200 yuan.
Ribbon and printed matter 4000 yuan
Subtotal 14400* yuan
2. The customer gave a drink of 688 yuan.
The traffic police gave him 3360 yuan.
4. Designated drinking and investigation 13 160 yuan
5. The night of Chinese extraction costs 45,300 yuan.
6. Newspaper advertisement is 34,000 yuan.
7. Other expenses 3000 yuan
Total cash: 107960 yuan.
In kind: 13740 yuan
Total: 12 1700 yuan.
Four. Activity evaluation
1. For this government activity, we express our condolences to the city's traffic police to thank all sectors of society and the local government for their strong support in the past three years. Our sympathy for the city's traffic police is also our support for the work of the municipal government. Wherever we go, the traffic police say, "Thank you for taking a holiday to express your condolences to us." He thought it was of great social significance, took photos and published them in the newspaper the next day. In addition, we also invited some municipal government leaders and business friends from Hong Kong and Taiwan to attend the party. They agreed that this was the best activity they had ever participated in.
For consumers, consumers are our "God". Thanking consumers for their love in the past three years is one of the important purposes of our activities. At the same time, 20 points in the city carried out on-the-spot drinking activities, and also issued a "thank-you letter to consumers in the city". It must be a pleasant feeling for consumers to read thank-you notes while drinking drinks. The fireworks show at night is more exciting. In order to let more people share the joy of this celebration with us, we marked the time and place of setting off fireworks in the thank-you letter and made a notice on the TV station. Because we haven't set off fireworks for years, our program is really lively. The next day, Dongchu Evening News published the scene of our fireworks on the first page, so more people talked about it.
3. For employees and their families, it is the biggest resource of the enterprise. The enterprise's values need to be recognized by employees, and the enterprise's business decisions need to be implemented by employees. Therefore, paying attention to human factors is our leading idea in this activity.
At the employee gala, the company sent a letter to the employees' families, inviting all the employees' families to attend the gala together. The company's gratitude to family members makes them feel that they are part of the company. The family will also be very satisfied with this evening, which not only enhances their understanding of the company, but also feels the warmth of the extended family.
Case review:
There is a public relations motto in the west: "People forget." For this reason, an enterprise or other social organization must often and consciously choose some opportunities to hold special activities, so as to maintain a good relationship with the public, remind the public of its existence, consolidate the public's good impression of the organization and constantly strengthen this impression, and create a harmonious internal and external environment for the sustainable development of the cause. As the saying goes, "it's hard to fight the country, but it's even harder to sit on it." With the acceleration of economic marketization in China, the importance of maintaining the relationship between public and private enterprises has become increasingly prominent. The enterprise anniversary celebration provides an example for maintaining public-private relations. This situation can show the following characteristics:
First, far-reaching thinking and striving for innovation.
Holding anniversary activities can be said to be a routine program to maintain the relationship between the public and the public, which is commonplace and people are often not surprised. In fact, if there is no high conception and strong sense of innovation, such activities are often easily generalized. Driven by a strong sense of public relations, enterprises should make a higher positioning of activities from the beginning: show the company's performance by holding celebrations; Externally, further strengthen communication and contact with the community public-first, the consumer public, followed by the customer public, the government public, the media public, etc.; Internally, enhance employees' sense of honor and centripetal force to the company. To this end, the celebration is required to be grand and enthusiastic, and strive to be innovative and interesting. "Thanks to consumers" is the theme of this celebration. The determination of this guiding ideology. It not only laid the foundation for the planning of a series of activities, but also made the whole celebration look extraordinary, carefully planned and carefully calculated.
Second, the writing intention comes first
Based on the above guiding ideology, the public relations department of the enterprise has planned a series of activities according to the company's manpower, material resources and financial resources: visiting customers; Comfort the traffic police; Street drinks; Family reunion of employees; Fireworks party. Timing organically links the company celebration with the Dragon Boat Festival; In terms of media planning, we should pay attention to finding news source preheating news, and then put a large-scale congratulatory advertisement during the event to publicize the company's achievements through on-site interviews with reporters. This case clearly shows the whole process from activity conception to scheme formation, and gradually deepens and refines. Among them, it is particularly noteworthy that its budget plan is detailed. Some people say, "Without budget planning, there is no profit." In other words, planning without organizational ability or planning without "number" in mind can only be blind planning. On the contrary, the detailed budget scheme not only provides financial basis for decision-making at the decision-making level, but also brings the expenditure of the whole activity under control. When conducting public relations activities, it is very important to make a feasible and comprehensive activity plan for the success or failure of the activities. Through the anniversary celebration, it can reflect the inevitable trend of China's corporate public relations operation from extensive to refined, so it is particularly commendable.
Third, full implementation and comprehensive public relations.
As the case shows, this celebration can be regarded as "inspiring" for an enterprise. The content of the activity is closely linked, which requires coordination from the chairman and general manager to each department and employee, and all public relations and comprehensive operations are needed to succeed. Q, the company's public relations department went all out to organize and implement activities. In a sense, this celebration is not only a test of the working ability of the company's public relations department, but also a test of the company's internal management and public relations: whether the responsibilities are clear, whether the instructions are effective, and whether the cooperation is tacit ... Facts have proved that due to the good enterprise foundation and the good quality of employees, due to careful planning, well-documented cases and the implementation of the activity plan, all the people are in their positions. Finally, everything went smoothly and orderly, and the activity achieved the expected goal of "killing two birds with one stone": it not only contacted the feelings of consumers, but also closely contacted the public such as the government, the media and the customers, enhanced the sense of identity of employees and their families, and further consolidated and expanded the position and influence of enterprises in their communities and industries.
Of course, as far as the integrity of the case is concerned, there is still room for improvement in this case: first, the preliminary investigation of the incident did not show that the planning basis is still insufficient; Second, the final evaluation is a bit thin.
Corporate activity planning 2 I. Purpose of the activity
As we all know, March 8th International Women's Day is a festival to commemorate the struggle of working women all over the world for peace, democracy and women's liberation. Over the past century, women in various countries have made unremitting efforts to fight for their rights.
It is another year of spring flowers, in order to enliven the campus cultural atmosphere, welcome 10 1 International Women's Day, and show the elegance and charm of women; In order to improve women's spirit of "self-esteem, self-confidence, self-reliance and self-improvement"; With the support of school leaders, through the exhibition "Red Warm Women's Feelings", we care for the majority of women in our school, promote the communication between boys and girls, enhance the cultivation and connotation of women, and provide a platform for students to exchange and learn rich knowledge.
Two. I-word duration
20xx March 8th
Three. Venue
Beside the Dongyuan canteen
Four. Activity content
(1). March 8th Women's Exhibition
The origin of 1 International Women's Day
2. Charming Women Exhibition
3. Women's health knowledge exhibition
(b) On-site consultation on women's health knowledge
(3). Passing on love-write a letter to your mother.
(4) Courtesy is light and affection is heavy-a gift for female teachers and managers.
Verb (abbreviation of verb) activity flow
(1) Collect relevant information (see Annex I)
1. The origin of March 8th Women's Day,
2.6 Successful cases of international outstanding women,
3. 10 Women's health knowledge,
(2) Preparatory work (see Annex II)
(3). Advance publicity
1. Broadcast by Oriental Radio Station No.6 and No.7;
2. The exhibition boards No.6 and No.7 of Japan Publicity Center should be displayed in the Academy of Fine Arts, Fashion Institute and College of Arts and Sciences.
(4) Activities carried out
1. This activity is mainly in the form of exhibition boards, which are displayed in the open space next to the Dongyuan canteen. The relevant information collected will be handed over to the Japanese propaganda department, which will produce the exhibition of the origin of March 8 Women's Day, the exhibition of attractive women and the exhibition of women's health knowledge, which will be displayed on the day of the event.
2. Hire female health knowledge experts to give lectures and conduct on-site consultation.
3. Prepare a large mailbox and envelope stationery; On the day of the activity, put it on a big desktop and ask students to write a letter to their mother to express their holiday greetings: the blessing letter will be collected on the 8 th and sent to the post office by our department on the 9 th.
4. Also prepare a big desktop and many flower greeting cards for students to send holiday wishes to teachers and administrators.
(5). Department work
1. The learning department needs to collect information related to the activity in the pre-preparation of the activity and do a good job of communication with all departments; And invited experts to attend the lecture.
2. Because the activity needs a large number of exhibition boards, it needs the strong support and active cooperation of the Propaganda Department to publicize the activity and make exhibition board posters.
3. Guidance and communication of etiquette department during the exhibition;
(6). General flow chart
1.3.7 With the help of required tools;
2.3.6-7 Venue application;
3.3 1-7 publicity, poster publicity (until the 8th), leaflets, and publicity for male and female dormitories;
On April 8, the activity began to show the results and exchange meetings. Return the exhibition boards and exhibits on the evening of March 8.
Company event planning 3 I. Event theme:
Dedicated to the spark, the passion is released to Qingyuan.
Second, the purpose of the activity:
1, strengthen team cohesion and teamwork ability;
2. Stimulate the enthusiasm of employees to participate in various activities of the company;
3. Strengthen the communication between campuses and enhance the affection between colleagues;
4, leisure and entertainment, to alleviate work fatigue.
Third, the activity object:
Company managers and full-time teachers who have served for more than half a year.
(For the specific list, see attached table 1: "List of Tourism Members")
Four. Location:
Guangdong Qingyuan
Verb (abbreviation for verb) Activity time:
20xx at the end of August (two days and one night after August 25th)
Organization form of intransitive verbs:
The company organizes in a unified way, contacts travel agencies and travels by car.
Seven. Activities:
Qingyuan Xiaobeijiang, Zhen Xuan rafting, adventure, bonfire party, field trip and two-day tour of cattle fish mouth.
(For the detailed itinerary, see Schedule 2: "Travel itinerary")
Eight, preliminary preparation:
1. Inform the participants in advance and make good preparations for holiday planning;
2. Divide all the activity objects into four groups and determine the group leader. During the tour, each team leader is responsible for the members of each team so as to communicate with emergency matters. The team leader has the obligation to remind the team members of safety problems and try to avoid accidents;
3. prepare several medicines before going out, and one person is responsible. The basic drugs for tourism are:
① Anti-carsickness drugs: Chaben Haiming Tablets (Cheng Yunning), etc.
② Anti-cold drugs: Tylenol Ganmao Tablet, Baijiahei, Xinkangke, Xiao Su Shangfeng Capsule, Vitamin C Yinqiao Tablet, etc.
③ Antidiarrheal drugs: berberine, norfloxacin combined with smecta can quickly resist bacteria and stop diarrhea, and Huoxiang Zhengqi (liquid) can be taken when accompanied by nausea and vomiting;
④ External use: Band-aid, iodine, Shangshi Zhitong ointment. In addition, safflower oil can be used for trauma or sprain, wind oil and cool oil can be used for mosquito bites, and chloramphenicol eye drops can be used for common eye diseases.
Nine. Budget:
Two days and one night in Qingyuan (including big tickets for scenic spots, meals, accommodation fees, Qingyuan tour guide service fees, travel agency liability insurance and travel accident insurance). ) 360 yuan per person, * * * 8640 yuan.
Plus the self-driving round-trip fuel fee and the travel essential drugs fee, the required funds are about 10000 yuan.
X. Precautions:
1. Take care of your valuables and never leave.
2. If you see exciting activities during the trip or free activities, people in poor health should not participate. People with heart disease, lung disease, asthma and hypertension should not engage in water or high altitude activities.
Don't leave the team without permission when traveling. If you leave the team alone, you should get the consent of the director of your campus and carry your mobile phone with you to avoid accidents.
4. Before arriving at the scenic spot, remember the concentrated place, time and car number given by the tour leader. If you leave the team, please wait for the team leader to return to look for it at the concentrated place.
Tourism sometimes passes through some scenic spots in dangerous areas, such as steep forests, cliff paths, rapids and deep streams. In these dangerous areas, you should try to travel together and never take risks alone.
6, avoid scattered activities, at least keep the number of two or three people scattered activities. Never go out alone.
Company event planning 4 1. Event time: May 8.
2. Location: Wuyishan
Three. Number of participants: all members of the business department.
Four. Purpose of the activity: to create a healthy and positive working environment, enhance the spiritual and cultural taste of employees, deepen mutual understanding, cultivate mutual affection and affection among members, and enhance the cohesion of the club team.
Verb (abbreviation of verb) activity process
1. All members are ready to gather in front of the office building at 8 am.
2. After counting the personnel, the president will convey the matters needing attention and the purpose of the activity, and then divide them into several groups. Each group is responsible for 1-2 cadres, with team leader 1 and correspondent 1.
Let's move forward. The procession must be neat and not too noisy. Cadres and team leaders should pay attention to the situation of team members and determine the appropriate rest time.
It is suggested to have a rest time of more than ten minutes at the foot of the mountain.
5. Climb the mountain. In the process of climbing, it is suggested that each team act independently and evaluate the climbing speed between teams. The fastest team has the priority to write their names on the social flag, and the slowest team has to perform punitive programs. There are wonderful parts in the process, so take photos. In a certain order, pay attention to safety.
6. rest. It is recommended to rest for half an hour and start activities.
7, to carry out recreational activities, there is no fixed time, if the climbing time is too long, the time can be compressed, if the time is short, it can be increased. This activity is carried out in the community. Alternative activities (which are decided on the spot)
(1) Pick up the song. Divide into several teams, led by cadres, and the president sings. Each team will sing according to the last sentence. Competition between teams can reduce the difficulty at first. To sing a song, the last sentence must have the last word, which can be homophonic.
(2) pull songs. Teams should compare morale with each other and sing to each other.
(3) idioms solitaire.
(4) Similar to the game of delivering packages, one person blindfolded and delivered flowers at the same time. After the counting stops, the person with flowers in his hand must perform the program.
(5) Give some idioms to make up stories.
(6) Small debate. Recommend ten people, divide them into two teams and debate a certain issue in the club.
(7) small dance, find a flat open space, dancers can participate, and those who can't can learn.
(8) Super imitation show. Volunteer to participate in and imitate the singing or performance of stars.
8. lunch This plan will take fifty minutes.
9. Free activities. In principle, individual activities are not allowed, but several people can participate in activities or games together, or members can get to know each other, talk to each other, read books or do other things.
10, members speak. Once again, everyone expressed their feelings and gains in this activity in one sentence.
1 1, everyone took photos as a souvenir.
12, community unified organization downhill, orderly, pay attention to safety.
13, back to school. (plan to meet in the square of building B in an hour)
14, the president made a summary of the activity, and announced that members had written an activity feeling, and then announced the end of the activity.
Activity arrangement of intransitive verbs:
1, group action. You can continue to train the team, or you can take each department as a team, and the team leader will arrange the shift. Boys can also help girls get the effect that "men and women are not tired of climbing mountains together" in the team.
2, the team in the process of marching and climbing must be unified action, the team should be neat, the captain should take good responsibility.
3. It is suggested to prepare a community flag, which can be signed by members when climbing to the top of the mountain, and stored in the community as a witness of the activity, which is also a permanent memory in the hearts of members.
Seven, matters needing attention
1, obey the leadership, observe the activity discipline, safety first, for the sake of safety, all members are not allowed to leave the team without authorization, and report to the cadres if there are special circumstances. Work alone, at least three people.
2. In order to cope with all kinds of sudden shocks, team members must bring all kinds of first-aid medicines to prevent accidents, or have special classmates in charge.
3. Every member pays attention to team spirit and actively cares for and helps the students around him.
Members should bring lunch, drinking water and tablecloths, and remember to protect the environment. After lunch, before going down the mountain, they should collect the garbage, treat it in a unified way, and don't throw it around.
5, crisp autumn, dry weather, not allowed to make a fire.
6, cadres or team leaders to maintain order and discipline in each group.
Eight. Activity description
1, this activity is voluntarily attended by club members.
2. All participants can take leave, but leave must be subject to the arrangement of superiors.
3. Personal responsibility for accidental injury caused by disobedience to management.
Nine, prepare items
1. Fit clothes (school uniforms) and shoes.
2. Drugs. Such as band-AIDS, absorbent cotton, etc.
3. Camera and whistle.
Everyone should prepare proper amount of water and food.
5. Duration (by two students).
Article 5 of the company's activity planning 1. Activity theme: unity and cooperation, exercise and fitness.
2. Location: Longquan Sunshine City
Three. Activity time: March 27th (number: 47)
Fourth, the specific activity schedule:
09:00- The team leader counts the number of people (see Annex II for the list).
09:05- Starting from the company
10:00- Arrive at the destination
10:05- Start the group fun game (see Annex 1 for details).
First, the train race
B. Long rope jumping competition
C, crossing the dragon gate
12:00- lunch
Lakeview Restaurant (20xx Annual Attendance Award)
3:30- Sports activities
Bowling 1 fairway (2 hours 13: 30)
Two badminton courts (each 1 hour 13: 30)
2 table tennis sets (each set 1 hour 13: 30)
Tennis 1 court (2 hours 13: 30)
Squash 1 venue (1 hour 13: 30)
18:00- dinner
18:30- Return to Chengdu
Verb (abbreviation of verb) Note:
1. As this activity focuses on fitness, please wear sports shoes and convenient sportswear (never wear high heels or skirts).
2. Rental fees are required for badminton and tennis events (6 yuan for badminton and 8 yuan for tennis). Photographers are advised to bring their own.