Shu, loving mother, caring for the whole family. Shufujia is one of P&G's commodity brands. As one of the world-renowned personal cleaning and nursing brands, Shufujia has been guiding children to develop good hygiene habits.
Analysis of Shufujia's advertisement
First, the slogan of Shu in the past two years: 1, sweat, in order to pursue faster! Sweat is also to challenge yourself! Welcome every freshness with sweat and give it to Shu! Enjoy the freshness in the morning and evening, sweat to your heart's content, and leave no sweat! Brand-new Shufujia vitality sports series, let's sweat together! 2. Shufujia can help mothers protect family health and help children thrive. Love your mother and care about the whole family. 3, one more step of long-term antibacterial protection, to create a healthy new Great Wall.
Supplementary information:
Shufujia is one of P&G's commodity brands. As one of the world-renowned personal cleaning and nursing brands, Shufujia has been guiding children to develop good hygiene habits. In China, its products include shower gel, soap, hand sanitizer and vitality sports series.
1963, Shufujia germicidal soap was first listed in the United States (one of Procter & Gamble's brands), and has since sold well in dozens of countries and regions around the world.
Because of its remarkable antibacterial effect, the brand has been recognized by many international medical professional groups. In China, the bactericidal effect of Shufujia has also been verified by Chinese Medical Association. Experiments show that Shufujia can effectively remove and inhibit bacteria that may cause skin infection and sweat smell.
Shufujia soap contains dibaofu, an antibacterial active ingredient, which can effectively remove temporary microorganisms on the skin surface during cleaning. After cleansing, Dibaofu, an antibacterial active ingredient left on the skin by Shufujia, can effectively inhibit the regeneration of bacteria on the skin surface.
Procter & Gamble was founded in 1837. In fiscal year 2003-2004, the company's annual sales reached 51400 million USD. Ranked 86th among the 500 largest industrial/service enterprises in the world recently published by Fortune magazine. Procter & Gamble has nearly 654.38 million employees worldwide, and has factories and branches in more than 80 countries around the world. The products of more than 300 brands managed by it sell well in more than 60 countries and regions, including fabrics and home care, hairdressing and beauty, baby and home care, health care, food and beverage, etc.
Tianjin Procter & Gamble Co., Ltd. was established in 1994, which is an earlier production base invested by Procter & Gamble in China and settled in Hexi District of Tianjin. Mainly produces "Shufujia" brand soap.