Their product positioning is "less sugar, rich in dietary fiber, delicious and healthier"
This is the poster of "Fruit Tea". Focus on the concept of "healthy drinks"
Due to the good marketing of Yuan Qi Forest, it was named "Internet celebrity drink" as soon as it was listed. This is indeed the part that an "Internet background" is good at.
No matter how loud the reputation is, it will eventually fall on the product itself.
Both products give me a "dull" taste experience. This is not a disadvantage, but if your target group is young people, the "plain" taste may not cause this group of people to sing bad.
How did the market react? There are good and bad.
On the bright side, it will become a part of relatively fixed and loyal consumers, but it is likely to become a small category.
The bad part is that it has been rated as one of the "top ten bad wines" for many years.