Since the epidemic was released, the country has done a lot of work, which has played a vital role in curbing the spread of the epidemic. The Spring Festival holiday has also been postponed for the first time in history, and some business premises of many industries (except hospitals, pharmacies, supermarkets and clinics) have been closed. At present, the specific time for returning to work in various places is to be determined. There are almost no people in the street, and the traffic is unimpeded. It can be said that this epidemic has brought unpredictable losses.
As a special comment on the automobile market in the automobile industry, although I am in China, I have been paying attention to the automobile industry. We communicated with many local 4S stores by internet and telephone, and found that 4S stores were also closed. According to the news sent by netizens all over the country, automobile cities and 4S shops in many places are also in a state of suspension, and the time for returning to work is uncertain. It can be said that the impact of this epidemic on the automobile market in China is also unpredictable. Industry insiders predict that the sales volume of the automobile market will drop by at least 20% in the first quarter of 2020.
The car market is "cold", but the hearts of car manufacturers are warm. Among them, the February assessment of its dealers by OEMs has become the mainstream and trend. Then let's take a look at the warm-hearted actions made by some typical car companies in the face of this epidemic!
Collective warm-hearted action, donating money and materials, real money and silver together, ranking in no particular order, rich, strong output.
SAIC GM Wuling:
On February 6th, SAIC-GM-Wuling announced through official channels that the joint supplier of the enterprise had transformed the production line into masks, and the daily output could reach more than 1.7 million. It is reported that according to the project construction plan, the dust-free workshop was rebuilt by Guangxi Construction Engineering Group and will be completed and put into use this month. * * * Mask production line 14, including 4 N95 mask production lines and 10 general medical protective mask production lines. As of press time, the mask production line transformed by SAIC-GM-Wuling has been put into use one after another.
Not only that, before this, in response to the epidemic, SAIC-GM-Wuling had urgently shipped back 20,000 medical masks from overseas and donated them to the Liuzhou Municipal Government for the first time to support the prevention and control of the first-line epidemic. In Liuzhou, SAIC-GM-Wuling also invested as many as 35 Baojun E 100 as the first-line vehicles for epidemic prevention, and mobilized national distributors to provide epidemic prevention support for the local area. It can be seen that on the way to epidemic prevention, SAIC-GM-Wuling has been in action.
It can be seen that SAIC-GM-Wuling has really put its work into practice in this battle against the epidemic. It is noteworthy that in addition to the transformation of SAIC-GM-Wuling into masks and other urgently needed medical materials, it also fully demonstrates the warmth and public welfare of SAIC-GM-Wuling.
Geely Automobile:
A few days ago, we learned from the official news released by Geely Automobile that Geely Automobile Group will invest as much as 370 million yuan in the early stage to start the research and development of "all-round healthy car" with virus prevention function. This kind of healthy car will be an unprecedented attempt, and this epidemic situation is an opportunity and fuse to stimulate China car enterprises to move up.
It is reported that Geely's "all-round health car" will be unique. Unlike the professional medical protective vehicles on the market at present, they belong to ordinary consumers. This car has the functions of efficiently and quickly purifying the air inside the car and isolating harmful substances in the outside air. At present, Geely automobile products are available. In the future, we will also break through the functions and technologies of preventing, inhibiting and reducing virus invasion into human body. Of course, it is not excluded that new functions will be added in the future. Geely Automobile, which has been leading the China brand in terms of intelligence, networking and safety, has made another move this time, which also reflects Geely brand's emphasis on product safety and health and its responsibility to users. With this, I like China brand and Geely.
Not only that, Geely Automobile is still fighting the epidemic, investing 200 million special funds to fight the epidemic. For example, in Sweden, Spain, Germany, Russia, Belarus and other parts of the world, emergency procurement of epidemic prevention materials to support domestic epidemic prevention and control. In addition, we also donated vehicles in Wuhan, Guiyang, Taizhou, Xi and other places to support the allocation of prevention and control materials, running in the front line.
In addition, in the tough battle against the epidemic, Geely Automobile has also made Geely's service upgrade and four major concerns. For example, safety upgrades for environmental safety, personnel safety and health promotion; Guarding and upgrading of health protection and rescue protection; Care upgrade of WeChat reservation maintenance, online remote service, on-site service, online business handling and online car inquiry; There are also the extension of the first insurance, the extension of the warranty and the upgrade of the rights and interests of the White Warrior. They are all aimed at the warm care of Geely users.
Great Wall Motor
Great Wall Motor's move is also to reduce the pressure on its dealers. Recently, we learned from the official of Great Wall Motor that Great Wall has launched the "three reductions and three benefits" support policies, such as reducing the burden of assessment, reducing the financial burden, empowering multi-dimensional experience services, empowering front-line sales teams, and empowering dealers in Hubei epidemic areas. This move applies to the four brands of Great Wall Motor, such as Haval, WEY, Euler and Great Wall pickup truck. This move has shouldered the heavy responsibility of dealer assessment for many times, reduced the financial burden, provided more resource space for dealers, and ensured the normal and smooth capital chain of dealers.
Saic roewe
SAIC Roewe has taken six measures in dealer support: three "double" measures, mainly aimed at sales operation and after-sales service. For example, SAIC Roewe adjusted its assessment business policy in February, and all bonuses participating in the assessment were paid according to the standard.
Double decompression mainly refers to reducing the pressure of policy assessment and capital. To this end, SAIC Roewe adjusted its target assessment and business policy in February, emphasizing that bonuses involved in various assessments are paid according to standards. Not only that, SAIC Roewe also reduces the pressure on dealers through business rebates, dealer bonuses and vehicle interest relief. SAIC Roewe will also give necessary humanistic care subsidies according to the actual situation for the dealer team that still sticks to their posts during the epidemic period, so as to ease their business pressure and bring business confidence to dealers.
Saic mg
As a fellow traveler of SAIC, SAIC MG has also launched three warm-hearted cares to relieve the pressure on dealers. Help dealers tide over the difficulties by reducing the pressure of assessment, capital and supply and demand. For example, a series of assessments such as batch sales indicators and test drive management awards in February were cancelled, and bonuses were paid directly according to dealer channel ratings; In addition, SAIC MG will bear the interest on overdue vehicles generated by dealers in February, and accelerate the cash back of dealers' bonuses. Personal loan applications can be applied and approved online; Flexible quota method is adopted to meet the delivery demand. This will reduce the pressure on dealers and provide consumers with faster services.
FAW-Volkswagen Audi
It is true that Audi subsidizes dealers. In order to cope with the sudden epidemic, 4S all over the country have been slow to open the door to welcome guests, and BBA's Audi company has made a warm-hearted move. At the first time, we started the continuous policy and financial support for dealers, including measures such as not assessing the sales target in February, giving subsidies to front-line personnel of dealers, and formulating countermeasures and support measures from business policies, dealer epidemic prevention and control, operational guidance, personnel retention, epidemic support and other aspects to reduce the worries and burdens of dealers. Isn't it warm?
This is also a big move for Audi to hold a group of dealers. We should know that the epidemic began to appear in February, 20 19, and began to spread at the end of 2020 10, and a large-scale spread and spread occurred in February, which was also the month with the deepest impact on all walks of life. February is a sad day for all car dealers. At this point, Audi is ahead of all luxury brands, which is why many dealers are willing to turn around Audi.
FAW-Volkswagen
FAW-Volkswagen was the sales champion of China automobile market in 20 19, and its annual cumulative sales exceeded 265,438+10,000 vehicles. Facing the epidemic situation in COVID-19 this time, FAW-Volkswagen predicted the uncertainty of market trend and sales volume in February and March according to the' epidemic situation', adjusted the target for the first quarter according to different regions, and proposed to moderately relax the assessment of dealers in a special period to reduce the operating pressure of dealers. Although the market performance of FAW-Volkswagen is excellent, there is nothing to do with the epidemic at present, and 4S stores in many areas have closed, so it is reasonable that the sales volume dropped sharply in February.
In addition to the car companies mentioned above, brands such as Jianghuai Automobile, Volvo, Dongfeng Shen Feng, Chery Automobile, Jietu Automobile, FAW Pentium, BYD Automobile, Dongfeng Citroen, Beijing Hyundai, SAIC Chase, BAIC, Haima Automobile and Dongfeng Xiaokang have also introduced different measures to balance and ease the pressure on dealers.
Write at the end:
There is no doubt that at present, all major automobile brands choose to pull dealers around to tide over the difficulties with them. Judging from the current situation in February, February for dealers is really difficult. If they don't bear it, it is the burden of "I am too difficult". Of course, more automobile brands are also joining the ranks of Warm Heart to maintain the stable development of dealers. Not only that, at present, major car companies are also in a state of suspension of production, and suppliers are also suspending production, which also means that China auto market will be severely tested in the first quarter or even the whole first half of the year. The geometry of passenger car sales in 2020 will not be known.
Remarks: The article was originally created by the auto market special evaluation studio. If you need to reprint, please indicate the source. Some pictures in this article come from the internet, and the copyright belongs to the original author! At the same time, warm reminder: wash your hands frequently to maintain personal hygiene, live in a ventilated environment, try not to go out, and wear a mask if necessary.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.