If you can't contact the merchant, it is not managed by the platform itself. If you can't contact, you can call the police. The platform does not need to know where the merchant's hometown is.
1. Platform supervision should fully provide relevant information to consumers. Of course, if consumers need to protect their rights, they can contact the platform to ask for the contact information of the merchants. Generally, the platform will provide the contact information of merchants in detail, such as name, telephone number, merchant information, etc. As long as it is open to the whole country, you can ask for it on the platform.
Generally speaking, it is difficult to find the location of physical stores for things purchased on the platform, and many of them are delivered directly from the factory. At most, there are only the business information and delivery location of the merchants, and many of them are shipped in OEM packaging.
But as long as it is any merchant who delivers goods on the platform, it is qualified to sell it by itself, that is, it is only possible to have a so-called business license.
If this business does not have a business license, this situation is indeed poor platform supervision. This situation can be handled by complaining to the market supervision department.
However, if there is a business license, the way of safeguarding rights is the same as that in the local area, and the rights are safeguarded through the address on the business license.
Second, the platform should always verify the merchants. Whether through telephone interviews, video surveillance, or regular verification of the consistency of public information such as business licenses on the websites of relevant government departments, business information can be supervised and confirmed regularly.
Merchants are likely to have some situations that cause the name and location of the merchants to be inconsistent, and the platform needs to supervise itself.
However, the supervision of the platform also requires the merchants to have the concept of obeying the law, otherwise it is not only the platform, but also the merchants.
Third, the goods sold on the platform must have the same license. If the business is not selling regularly, in fact, not only is there a problem with the platform, but the small business will suffer the most. Once an accident happens, there will be a lot of fines.
Of course, many merchants on the platform are big sellers and don't care about such trivial matters, but if they are agents and distributors, it is very flammable to be punished if something goes wrong.
Summary: Platform supervision still needs to be strengthened, but small enterprises themselves also need to operate at a cost, so only by constantly improving their legal awareness can they really make a profit.