Healthy consumption, healthy consumption

Health care awareness is constantly strengthened and the market is constantly expanding. China's economy has maintained rapid development for 20 consecutive years, and people's quality of life has been improved unprecedentedly. People's life has changed from food and clothing to health, and healthy consumption has become the biggest consumption hotspot in society. With the increase of ordinary people's income, the growing ranks of the middle class and the formation of the rich class, cherishing life and pursuing health have become a new way of life, and created a huge market that amazed the whole world-a China health industry with a consumption population of 654.38+0.3 billion and a market scale of hundreds of billions. As the largest sunrise industry in China, health industry is showing infinite attraction. 65.438 billion sub-healthy people live. According to a global survey by the World Health Organization, only 5% of the people in the world are really healthy, about 20% of them seek medical advice, and the rest 75% are in sub-health state. In China, about 15% people are healthy, 15% people are unhealthy and 70% people are sub-healthy. This means that there are nearly 654.38 billion sub-healthy people in China. Through proper health care, these sub-healthy people can turn to health, otherwise they may get sick. Medical experts believe that sub-health status is easy to lead to tumors, cardiovascular diseases, respiratory and digestive diseases and metabolic diseases. But unfortunately, at present, most people's understanding of health still stays at the level of seeing a doctor when they are sick, and they don't realize how to reduce the occurrence of sub-health through their own behavior. Even if there are a few awakened people, because no one provides them with health guidance, they can only listen to the guidance of advertisements and buy the loudest and most exaggerated health care products on the market, but in fact they are not suitable for their health requirements at all, so the results are minimal. For many years, this huge market with a scale of hundreds of billions has been wandering in China, and no one can catch it. So far, no one has provided China people with the third medical care channel-a new medical care system suitable for China's national conditions-between expensive hospitals and traditional health care stores. Medical reform creates a new situation in health care. Although people's awareness of health care has increased, under the protection of the traditional medical care system, not many people care for themselves. They often think of seeing a doctor only when they are ill. Many people's diseases are very serious once they are diagnosed, and they are difficult to treat and expensive. With the implementation of the new medical insurance system, people who follow this medical model are likely to lose everything because of a serious illness. The new medical insurance system in China in the future is characterized by low level and wide benefits. Nowadays, people are afraid of being really ill in hospital. Avoiding serious and chronic diseases has become the wish of China people. The reform of the free medical care system will make everyone in China cherish their health more, which is more practical and valuable than going to the hospital when they are sick. Self-care will become the most enthusiastic consumption of ordinary families, which will directly stimulate the overall prosperity of the medical care market. Traditional medical care cannot guarantee the future health of China, which has increasingly become an unresolved social focus. The ongoing reform of the medical insurance system has transformed the medical care model of China people from post-illness treatment and adjustment to health prediction and disease prevention. However, hospitals, the main body of China's current medical system, can't undertake such a mission, because they are not facing a few patients in the past, but all the 654.38+0.3 billion people in the country, including healthy people, sub-healthy people and patients. When ordinary people go to see a doctor, they often have only 5 minutes for face-to-face consultation. Considering the limited time and complicated procedures and regulations, people need a more effective and friendly health care means. Moreover, for 654.38 billion sub-healthy people and 654.38 billion healthy people who have no disease characteristics, hospitals can do nothing about disease prevention and daily health care beforehand. After the social division of labor gave way to the community medical market, the specialization trend made large hospitals completely withdraw from the community medical market, and small and medium-sized hospitals were obviously weak in entering the community medical market. Large hospitals occupy the high-end market; The reform of the medical system has greatly reduced the proportion of public medical care; In order to enhance the competitive strength, the hospital increased the investment in equipment and technology, which led to the increase in cost, thus increasing the cost of diagnosis and treatment; The above factors have caused a significant reduction in patients and changed the management strategy of the hospital. Large hospitals will occupy the high-end medical market in the future, with emphasis on the improvement of scientific research and medical level; The diagnosis and treatment of serious, serious, difficult and new diseases and international exchanges are in line with international standards. Small and medium-sized hospitals specialize in common diseases; Small and medium-sized hospitals will focus on the diagnosis and treatment of common diseases, the prevention of infectious diseases, the guidance of disease prevention during the growth and development of adolescents, and the prevention and treatment of middle-aged and elderly diseases, and at the same time carry out social security and community medical care. However, the development ideas of small and medium-sized hospitals can't keep up with modern consciousness, and the ability of market development and planning is insufficient, so they often exist in name only when they enter the community health care market. Therefore, large, medium and small hospitals have no time to take care of the community health care market at present and in the future, which provides us with the opportunity to use our latest, most comprehensive, fastest and most reasonable high-tech personal health testing equipment to test healthy and sub-healthy people (individuals); Providing business space through community service means, the resulting investment has a long-term, stable and guaranteed effect. Who can make mistakes in nutrition and health food has greatly changed the health concept of China people. People hope to prevent various diseases through various health care products and bring a healthy and long life. Therefore, experts assert that health food will become the mainstream food in 2 1 century. Health food has ushered in new opportunities. Health food has moved from gift giving to daily consumption. Experts predict that the sales of health food in China will reach 50 billion yuan in 200 1 year, and this figure may double again in 20 10/year. On the other hand, the per capita consumption of health food in China is only112 in Japan and117 in America, which indicates that there is a huge development space for health food in China. Although the upsurge of health care products in recent years has improved people's health awareness in China, a large number of false advertisements of health care products manufacturers have made a large number of consumers doubt that they have not achieved the expected results, which ultimately leads to the bad luck that health care products are only two or three years ahead. Although, the health care model of health care products plus a large number of advertisements can not bring real health to Chinese people. As a loner, health care products lack all-round support systems such as health concept cultivation, health care knowledge popularization, health testing and health care effect evaluation. What kind of health care system do China people need? Facts have proved that it is not an ideal health solution for China people to go to the hospital or buy health products at home. Obviously, China people have entered an era in which personal health care consultants are needed. What China people really need is a new community health care system. Here, they will learn the world's advanced health care concepts and knowledge, learn a healthy lifestyle, get regular health checkups and health follow-up, and enjoy expert personal health care services. What they need to do is to walk to the health stations in the streets, without waiting in line, looking at the cold faces of some doctors, and without all kinds of daunting tests, and spending only a little money. The key to realize this dream is: how can we get the same accurate examination results as hospitals in health care posts in the streets and lanes, and formulate effective personal health care programs accordingly? This means a challenge to the old medical system, but it also contains unlimited career opportunities.