Born to take risks.
Everything is risky, and business is no exception. Only those who dare to take risks can achieve great success. Small risks and small gains, big risks and big gains. Wenzhou people have elements in their bones that are not afraid of risks and dare to take risks, so that they can do what others dare not do and become billionaires. 300 years ago, Wenzhou was just a small county on the East China Sea. The local people are either farming or fishing. Because they are too poor to do anything, some people close to the sea have to go out to sea to be pirates. This may be the deep historical origin of Wenzhou people's boldness, so before the reform and opening up, some Wenzhou people secretly started to do business to make money.
During the Cultural Revolution, many "beekeepers" emerged in Wenzhou, who chased flowers around the world by train. If you think they are homeless and wandering around, you are all wet. In fact, there is a big secret hidden in that small hive. Because beekeeping belongs to agriculture, and the country attached great importance to agriculture at that time, the railway department had great price concessions for transporting beehives. Clever Wenzhou people took advantage of this loophole. They had a brainwave. They took dozens of "beehives" across the country by train, went to Yunnan, Xinjiang, Northeast China and Guangzhou ... They used beehives to secretly transport tight materials, transported Yunnan cigarettes to Xinjiang and sold raisins from Xinjiang to Tianjin. ...
Wenzhou people began to produce goods as early as the late 1960s and early 1970s, and initially implemented a market economy, with two tracks coexisting. Now in the early days of the Cultural Revolution in villages and towns, quotation cards and leadership badges are handled. After 1950s, although folk trade was generally restrained, farmers in Hongqiao area of Wenzhou still traded in various ways, with 20,000 to 30,000 people every day and more than 400 varieties on the market. Even under strict control, grain sales are quietly going on. By the early 1980s, there were eight well-known small commodity business households in Liushi Town: electrical appliance king, screw king Liu Dayuan, miner's lamp king Cheng, coil king Zheng, contract king Li, second-hand goods king Wang Maiqian and electromechanical king Zheng. Although they only manage the "needle, thread and brain" of commodity economy, such as screws, miner's lamps, coils and hardware. It was because of their courage that they bravely broke into the "forbidden zone" for gold panning under the condition that the planned economy dominated the whole country and became a large private company on the rich side at that time.
1999 when NATO launched the war against Yugoslavia, missiles shuttled through the sky, while a large number of Wenzhou people were busy with their own careers regardless of their lives. When the situation in Kosovo calmed down a little, Wenzhou people entered Kosovo to start businesses. Wenzhou people say: War can't go on forever. When many enterprises retreated, we chose to enter Kosovo. Although we took some risks, we got there first. Replenishment is not better.
Not taking risks is the biggest risk.
Since the reform and opening up, we have had three opportunities to get rich, but most people have lost them; The first time I went to the sea to do business, I was the first person to eat crabs. The bravest people, Wenzhou people, as long as everyone dares to eat crabs, are considered by most people to be doing nothing and speculating. The second time is to speculate in stocks, which is a recognized cheating trick; The third time was high real estate, and many people were afraid to invest because they were afraid of losing their money. In the end, the result is not what we imagined, but the opposite. Therefore, as long as you have the courage to eat the first crab, and then work hard and diligently, there is no reason why you can't make money.
If you only had 10 yuan, how would you choose this 10 yuan to support your career? Most people will choose to do business with 6-8 yuan, and leave a retreat for themselves with the rest of the money.
The way for Wenzhou people is to take their own 10 yuan, then borrow it from relatives and friends 10 yuan, and then borrow it from the bank 10 yuan, and do business wholeheartedly with the 30 yuan money at hand. The capital gap between 6 yuan and 30 yuan reflects the amazing courage and adventurous spirit of Wenzhou people in doing business.
Xiao Shaojing from Wenzhou has a friend from Nanjing. Although they are engaged in different industries, their income in the first year of their business is about 654.38+10,000 yuan. At this time, Xiao Shaojing found that the development potential of the glasses market was huge, so he borrowed 65,438+10,000 yuan from the bank and "smashed" into his own business together. The friend in Nanjing put 80,000 yuan into the bank and only took out 20,000 yuan for his career. Another spring has come and their career is developing. The difference is that Xiao Shaojing's 200,000 yuan "accumulated" to nearly 500,000 yuan in one year, and his friends also earned twice, but the total amount was only 30,000 yuan. This is the courage and courage of Wenzhou people. In this regard, Xiao Shaojing said with deep experience that finding opportunities, taking risks and entering the market quickly are the magic weapons for Wenzhou people to succeed.
A famous Jewish businessman said, "The real Yamamoto dares to mortgage his wife's wedding necklace." However, Jews still can't compare with Wenzhou people, because necklaces are only dispensable ornaments. Wenzhou people will be laughed at by all relatives and friends if they don't have the courage to put real estate licenses into bank mortgage loans.
A friend in Shandong wants to invest 50,000 yuan to do business, and he wants to find a staff member in Wenzhou to plan and see what to do. Wenzhou people asked him how much money he had always had. The other party revealed that there were 200,000 yuan, but 1.5 million yuan was reserved for the son and daughter-in-law. The Wenzhou native disdainfully said: "If there are 200,000 Wenzhou people, even if the house is mortgaged, we must find ways to invest 500,000. Modern economy is capital-driven, and profits are directly proportional to inputs. How can you become a big boss if you dare not invest? "
Without Fengxian, everyone will do everything, and everyone wants a piece of it, so it is difficult to make big money. In a sense, any opportunity that can bring rolling financial resources is accompanied by great risks.
The process of primitive accumulation of capital, the gambling king of Macau, is full of legends, showing his courage to find opportunities and take risks everywhere, which is the secret of his wealth. During his stay in War of Resistance against Japanese Aggression, the Japanese occupied Macau and imposed a total blockade. He Hongsang organized a fleet to smuggle food and daily necessities to Macao, and he himself gained huge rewards for taking risks. It is reported that half of Macao's output value is related to Stanley Ho.
Lin Shaoliang, an overseas Chinese in Indonesia, risked his life to sell medicines to the Indonesian army to support Indonesia's war of independence against the Netherlands, laying a foundation of more than 7 billion assets.
Nestle's production and investment in factories all over the world will inevitably bring troubles and risks, which can be said to be full of crises. If we set up factories in developing countries, we should consider whether it will cause consumers to worry that the sanitary conditions and unclean water sources there will make the products harmful to health, and also worry that counterfeit products will damage Nestle's reputation. However, Nestle is not wavering. They are convinced that "not taking risks is the greatest risk" and have always adhered to this road in order to achieve today's outstanding achievements.
Courage can make money
There is no foolproof road to success in the world, and the business battlefield is always very random, with many unpredictable factors and great uncertainty. In an uncertain environment, people's adventurous spirit is the scarcest resource and the most powerful guarantee.
In 1950s, amid criticism and ridicule, Wang Yongqing decided to invest in the plastic industry. Because Taiwan Province Province is one of the international caustic soda production bases, 70% chlorine gas is wasted in the process of caustic soda production, and chlorine gas is the raw material of plastics. 1957, the first plastic company he invested in Taiwan Province province was put into production. Although the products came out, due to the impact of cheap Japanese similar products, his plastic products were badly unsalable, and the goods piled up like a mountain, and Wang Yongqing was in trouble. Many people thought he would give up.
After some "scrutiny", Wang Yongqing has taken two surprising measures. In order to solve the contradiction of supply exceeding demand, he adopted the strategy of "fighting poison with poison" with courage that ordinary people do not have: greatly increasing output to lower costs and selling prices, thus gaining overwhelming price competitiveness. When the shareholders objected to his practice, he decisively bought all the shares of Formosa Plastics and operated alone at his own risk. The processing factory he cooperated with was unwilling to lower the price of its own products, which made the sales volume unable to increase significantly, and Formosa Plastics was on the verge of despair. After Wang Yongqing was interested in them and tried to convince them, he did not hesitate to set up his own processing plant, South Asia Plastics, and established an "integrated development system" for plastic raw materials and processing. Wang Yongqing's correct and risky business strategy made him quickly rank among the top 50 chemical industries in the world and become the richest man in Taiwan Province Province.
Nowadays, it is popular to say "bravery quotient", which is the fourth kind of "quotient" that people pay more and more attention to after IQ, EQ and financial quotient. It embodies a person's courage, courage and determination. Science shows that the important role of brave quotient in success has far exceeded IQ. 1064 a competency test made by managers found that people with high gallbladder quotient index are more likely to succeed in their careers, followed by emotional intelligence, and IQ is extremely insignificant at this level!
Therefore, the facts are the most convincing. The successful example of Wenzhou people shows that to some extent, "courage = making money" has become a market formula that can stand the test.
Smart Wenzhou people understand this truth better. From the initial tinkering, that is, the production of small commodities, to today's omnipotent business battlefield, they have created well-known brands throughout the country and even the world. To a large extent, Wenzhou people dare to explore, dare to struggle, and have the courage to travel all over the world!
Dare to make any money.
Some people say that Beijingers dare to do anything, Shanghainese dare to wear anything, Cantonese dare to eat anything, and Wenzhou people dare to earn anything. Others say that Wenzhou people are terrible. What is terrible is that they are driven by interests and dare to be the first in the world.
Zhang Wenrong was born and raised in Wenzhou, and his business sense is almost innate. He grew up in Wenzhou under the traditional instruction that "boys should have a sense of economic independence from childhood". At the age of 65,438+04, he earned his first bucket of gold by selling popsicles under the guidance of others.
Zhang Wenrong became a real businessman at the age of 17. With the enterprising spirit that newborn calves are not afraid of tigers, he wandered around looking for business opportunities. In 1980s, China was a planned economy era. The lack of materials and information asymmetry caused by this special economic system also enabled him to discover a large number of business opportunities hidden in it. At that time, everything should be done step by step according to the rules and regulations in the planned economy. Copper on the road was "thrown all over the street, but nobody wanted it", and Wenzhou's private economy was short of copper, so Zhang Wenrong dumped the scrap copper.
After gaining a foothold in Shanghai, Zhang Wenrong wants to be the second trafficker. The improvement of the economic environment in Shanghai and even the whole country also prompted him to turn his attention to developing trade and marching into industry.
1988, Zhang Wenrong saw that urban development would greatly increase the demand for cables, and he chose Shanghai Cable Factory as his partner. This has become a well-known "Suo Wang" in the injury beach. 1997, he invested100000 yuan to merge the state-owned enterprise-Pudong Cable Factory, and finally found his own world in Shanghai. Now, the business scope of Zhang Wenrong Yalong Group has expanded from copper materials and cables to education, medical care, greening projects and real estate, with total assets of 600 million.
Shopping malls, like battlefields, are full of opportunities and many risks, which can not only make peanuts in your arms, but also make you lose everything. If you are timid, timid and hesitant, there is absolutely no way out. Wenzhou people dare to take risks, brave the world, dare to take risks independently, and let wisdom reduce the risk coefficient, so as to take the lead in the market.