Among them, JD.COM dominates the four major trends with its eye-catching market share and quality characteristics, showing the home-court advantage of11. JD.COM, a real "consumer trend leader". 1 1 shopping season of COM. Oteo's report also points out that consumers in JD.COM are concerned about the quality improvement in core areas such as "technology, life and home". It truly embodies the dual trend of "acting only for love" and guiding the recovery and upgrading of consumption.
According to the report, in the field of household appliances, JD.COM. COM's sales of televisions, refrigerators and washing machines account for more than 50%. The consumption upgrading trend characterized by high-end intelligence covers all categories, disinfection and sterilization has become the dominant trend of refrigerators and washing machines, "lazy economy" promotes the sales of high-quality household appliances, and C2M reverse customization is favored by consumers who pursue individuality. The turnover record of various categories of household appliances in JD.COM has been constantly refreshed, and the home position of11.11is more stable.
In the field of mobile communication, JD.COM continues to outshine others. According to the "2020 Double Eleven Online Mobile Phone Market Express" recently released by the China Market Information Research Industry Association (the head of the National Bureau of Statistics), the online market sales in JD.COM accounted for 58%11in the first half of the year, much higher than the sum of other platforms.
It is not only the overall proportion, but also JD.COM in all segments. C2M (reverse customization) strategic products such as "Jingpin" home appliances of COM continue to maintain "geometric" growth in this11,and keep a sharp lead in many intelligent products such as sweeping robots, speakers, headphones, bracelets and door locks; While meeting various "micro-demands" of consumers, it also brings new growth points to industries and brand manufacturers.
The Circulation Industry Promotion Center of the Ministry of Commerce pointed out in the "Online Retail Report for the First Three Quarters of 2020" released on the 3rd that large-scale e-commerce companies build an "intelligent manufacturing platform" through C2M (reverse customization) mode, and feed back the industry with data, technology and creativity gathered online to promote innovation, reduce costs and make up for shortcomings.
For example, on June 5438+0-2, the C2M sweeping robot of Cobos, which was sold on the platform of JD.COM, can sweep the deck of the "Liaoning" aircraft carrier 200 times a day; On June 5438+0-2, the weight of "Mengniu Aerospace Custom Packaged Pure Milk" was five times the maximum load of China's largest rocket "Fat Five"; On the 6th "Home Appliances Spot Promotion Day", educational TV sold by home appliances in JD.COM can cover 12 basketball courts for half a day. ...
So many high-quality goods not only meet the diverse needs of consumers, but also make the growth of national consumption show an obvious trend of "quality" and "intelligence". For example, for small kitchen appliances, Beijing and JD.COM are not only leading the sales of main products, but also the unit price is much higher than other channels, which shows that users have become accustomed to "buying good goods" in JD.COM11,and JD.COM has become an important channel and way for people all over the country to achieve high-quality consumption.
In addition, the Report pointed out that consumers "love health" and medical care has become a dominant trend in JD.COM: health care is not just a thermos, but also workers should love themselves. JD.COM accounts for 58.6% of online mask sales, while JD.COM accounts for 53.6% of steam foot bath. In addition, JD.COM has become the largest online supplier of health care products.
In addition, the consumption habits of the whole people quickly changed to online during the epidemic, and the trend did not slow down during the period of11. Consumers are used to buying rice, flour, grains, oil, vegetables, fruits, water and other daily necessities on a reliable platform like JD.COM. The data shows that JD.COM is in the fields of rice, edible oil and flour.
These "big" and "heavy" products have high quality and safety requirements and high consumption frequency, but the unit price is far lower than that of electrical appliances, which reflects consumers' trust in JD.COM, but it is also a great test of logistics timeliness and preservation ability. With the maximization of Jingdong logistics distribution and service, consumers' expected receiving time for daily necessities is also shortening.
A customer satisfaction survey conducted by Southern Metropolis Daily during the period of11.1showed that 79. 1% of the respondents accepted the goods within 3 days, and only 2.82% accepted them for more than 5 days. This means that 97. 18% of consumers can't accept delivery for more than 5 days.
(Chart from Southern Metropolis Daily)
The most trustworthy e-commerce platform is JD.COM. Not only that, in the proportion of logistics distribution timeliness ranking first, Jingdong Logistics is 38.5%. This means that nearly a quarter of the respondents chose Jingdong Logistics, and they recognized the quality and efficiency of JD.COM. COM distribution service.
Based on the data of the first half of11.1and several tripartite reports, it can be seen that JD.COM not only won the trust of consumers through "authentic licensed products", but also became the benchmark of digital transformation of the whole industry with its powerful C2M. On the one hand, it helps manufacturers to upgrade their industries, and on the other hand, it meticulously meets the refined needs of consumers, thus simultaneously leading the national market to the post-epidemic situation. Finally, with reliable logistics and services, consumers can buy and use with peace of mind and truly "live up to every love".