1. Improper channel selection: Wahaha children's wear adopts the traditional physical store sales channel, but the children's wear market has undergone great changes, and online sales have become the mainstream. Wahaha children's wear's physical store channel does not match the market demand, resulting in poor sales performance.
2. Insufficient experience in online sales: Wahaha's performance in the children's wear market was relatively late, and it missed the golden age of online sales. Wahaha also lacks experience and resources in the construction of e-commerce channels, which leads to the slow development of online sales channels.