1, holding red song parties and sports competitions with industrial activity units as the main body;
Mid-Autumn Festival is a reunion night. You can organize a karaoke contest with the family as the unit, and the industrial unit will audition first.
3. The forms of competition can be varied, such as tug-of-war with full participation and fun sports competition with family as the unit. Category II: Celebrating Mid-Autumn Festival. Objective: 1, to understand the colorful folk festivals in China and feel the atmosphere and happiness of the festivals. 2. Try to cut moon cakes in different ways by consulting colleagues. Activity preparation: 1, food: everyone brings a moon cake, and the kindergarten prepares edamame, taro and knife. 2. Please ask parents and teachers to prepare Mid-Autumn Festival legends. Activity flow: 1. It is said that Mid-Autumn Festival is a traditional festival in China. Invite parents (grandma) to tell the story of Mid-Autumn Festival. 2. Parents introduce the origin and customs of Mid-Autumn Festival. 2. So many moon cakes have their own homes. Summary: There are many kinds of moon cakes, mainly divided into Soviet-style moon cakes and Cantonese-style moon cakes, as well as other newly invented moon cakes, such as ice cream moon cakes. 4. Share moon cakes 1. If there is a big moon cake, so many people want to try it, how to divide it? 1, discuss the division (divided into two parts, four parts and eight parts). 5. Taste Mid-Autumn Festival food 1 and share food freely with your partners. 2. Divide the moon cakes (according to the number of people). 3. Taste the third kind of soybean taro: 1. Activity organizing committee.
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time: September 6 to September 30.
Third, the Mid-Autumn Festival planning scheme-activity purpose:
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the Mid-Autumn Festival planning scheme-activity theme:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) campaign slogan: ellipsis
Intransitive Verb Mid-Autumn Festival Activity Plan-Scene Layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10* 13M, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.
VII. Mid-Autumn Festival Activities-Publicity Strategies
1, DM poster promotion (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: * * * "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting:
Whatever decision you make.
Example 2 of Mid-Autumn Festival planning scheme
Theme: Welcome and celebrate Mid-Autumn Festival.
Activity content:
1. Mid-Autumn Moon Cake Exhibition
Activity mode:
1. Various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
The exhibition area can be divided according to the fillings of moon cakes, including meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of mooncake counters can be opened.
2. Launch Mid-Autumn Festival gift package: package moon cakes with other health care gift packages and divide them into several grades, such as 88 yuan, 188 yuan and 288 yuan. ...
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combine moon cakes with other gifts, which is convenient for customers to buy, and you can also take a certain discount on the price.
3. Making moon cakes on the spot: Last year's moon cake storm may still leave a shadow in many people's minds. In order to get rid of this mentality, it is a good way to make moon cakes on the spot, which can be made by joint manufacturers.
2. "Take the moon home"
During the activity, shopping 100 yuan, get a key chain with the moon hanging. Moon Keychain has various shapes and exquisite production. There are some blessing words engraved on it, such as Happy Mid-Autumn Festival, wishing happiness, peace and happiness, and some poems describing the Mid-Autumn Festival and the moon.
Operating instructions:
1. Keychain is customized by the mall, and the customized quantity is determined according to the sales volume of the mall. The customization cost of each key chain is controlled within one yuan.
2. Carve the name of the shopping mall on the key chain, and you can also add greetings, such as "Happy Mid-Autumn Festival from XX Shopping Mall".
3. Take the shopping receipt to the designated place in the mall, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.
3. Full Moon "Ten Minutes" snapped up
Activity time: * * *
Time-limited purchase, the purchase time is "ten minutes", all the goods purchased during the purchase time are 20% off, and the discount is calculated at the cashier, subject to the checkout time of the cashier, marked by the music time of the mall. When specific music is played, the purchase time begins.
Operating instructions:
* Do not inform the specific "snap-up" time in advance, and pay attention to maintaining order at the scene.
* Show that some commodities will not be snapped up, and put up posters at the scene.
* This activity can also take the practice of returning 30% of the payment for goods purchased during peak hours, and get the refund amount at the service desk with the amount and time on the shopping receipt.
Note: Supermarkets can offer daily specials on Mid-Autumn Festival goods, offering two or three kinds of ultra-low-priced goods every day to promote the sales of other goods through ultra-low-priced goods. These ultra-low-priced goods are best related to the Mid-Autumn Festival, and compared with other shopping malls, these goods should have an absolute competitive advantage in price.