Recently, China Ping An announced the first Internet health management product. Safe and good doctor? Officially launched. This innovative product is aimed at users? Mobile doctor? , with doctor resources as the core, provides real-time consultation and health management services.
To this end, Sina Technology interviewed its CTO Wang Qi. In his view, for healthy smart hardware, big data? It's actually one? False proposition? It has no practical function except attracting attention.
Wang Qi said, under development? Safe and good doctor? At that time, the company gave up the idea of developing its own brand wearable devices, and chose to openly cooperate with hardware manufacturers in hardware strategy, focusing on online health consultation-to solve the core problem of who will analyze and interpret the data.
? Big data? It's actually one? False proposition?
In Wang Qi's view, wearable devices rarely reach the medical level, and the information they provide is often noise information. The so-called data collection is often based on? Noise? Instead of. Signal? Let's go In addition, everyone's situation is personalized, from living habits to growth experiences, from genes to physique. This differentiation makes the value analysis above the data particularly important. For example, judging which diseases are helpful to temperature, it is basically useless to look at temperature alone.
He pointed out that for healthy intelligent hardware, the most important link is what most hardware manufacturers lack, that is, who will analyze the data, who will interpret the data, and who will tell users the meaning behind the data. To make such a judgment, professional medical workers must provide intellectual support.
So what is the most different gameplay from other Internet medical light consultation platforms? Safe and good doctor? Nearly 500 general practitioners and specialists are employed full-time, all of whom are attending doctors in top three hospitals. On the medical consultation platform of Ping An Hao doctors, they receive real-time consultation from users around the clock, including pre-diagnosis of acute diseases, rehabilitation management of chronic diseases, interpretation of physical examination reports, and suggestions on nutritional exercise. Through more than 20 thousand consultations every day, a large number of personalized health information and data have been precipitated.
Because the user's health consultation is completed online, no matter the voice, picture or text, it is electronic. As long as the label is attached by technical means, a basic health record can be formed. Next, we will try to obtain offline medical data of various hospitals through insurance claims, and record offline medical records electronically by the same technical means.
That's it? Safe and good doctor? It is the entrance to the underlying source data. Through data cleaning and machine learning, dialogue and image information are tagged and modularized to build? Information network? Health cloud, so as to realize the panorama of EHR (electronic health record), EMR (electronic medical record) and PHR (personal health record platform).
The important thing is to solve it? And then what? question
It is precisely because the value analysis of data has become particularly important that intelligent hardware that simply collects data has become of little use and of little help to doctors. ? The data interpretation of the final information, because it contains a lot of information, still depends on people, and it is unlikely to be a machine in a short time. It takes a long time for the machine to be processed into clinical practice. ? Wang Qi said.
In the field of vertical intelligent hardware, he admits that the vertical field is very deep and has a lot of investment, but at present, his strength is limited, so he can do what he is best at, that is, the whole resource. Of course, he can also keep in touch with other enterprises with intelligent hardware and constantly explore whether it is helpful and whether he can make corresponding changes.
For doctors, they have three demands: popular science, which can introduce some situations that they can handle before they can determine and buy medicine; In diagnosis and treatment, doctors prefer specialized cases, and orthopedics definitely prefer to watch fractures; Scientific research, with their own counterpart cases, can have time to focus on analysis and research. Therefore, it is the key to make a triage and triage platform, let patients go to the right place and screen out the problems and common sense that need to be popularized.
Therefore, Ping An Health should show the data collected by intelligent hardware to experts from back to front, so that experts can judge whether it is valuable. Because the emphasis of each industry is different, the cost control of hardware discovery may be good, but the user experience may not be very good, and further running-in is needed.
Take diabetes as an example. Every patient's diabetes is different. First of all, he needs to talk to the doctor, give his own situation and data to the doctor, and ask the doctor to help set a target value. Then, he will use equipment to collect data, transmit data, send a notice, and then clarify what causes and what drugs are symptomatic, so as to open up the overall closed loop, which will have greater value.
Wang Qi thinks? Healthy cloud? The establishment of Ping An will also broaden the medical field, such as pathological research and medical research and development, and will also bring a round of health insurance products? Redesign? By mastering the health data of customers, we can control and prevent diseases in advance, thus reducing the risk of claims, controlling the rate and getting through completely? Medical care? With what? Insurance? Reduce product pricing and expand the entire health insurance market? Cake? .
How to treat internet plus?
For internet plus, whether it is quantitative change or qualitative change, and how to promote it may need to be explored again. Now, maybe the thinking is clearer.
In Wang Qi's view, for mobile medical care, it is likely that the Internet industry will realize this earlier and act faster than the traditional industry, but relatively speaking, the traditional industry has a first-Mover advantage. For example, the real estate industry has been doing it for many years, and the accumulation has made it difficult for new Internet companies to enter.
But it turns out that the Internet has killed many industries, such as the music recording industry. The medical care is relatively heavy, and it is always impossible to achieve virtual diagnosis and treatment, and it is impossible to extract teeth through the network.
If traditional companies do it in the traditional way and feel that their business is not bad and their income is not bad, they will not have deep feelings and urgent needs. In their view, traditional companies make more money than Internet companies, and internet plus is just a concept. Therefore, there are still differences and conflicts in the concepts of traditional companies. Only when there is a crisis will they wake up and try.
However, the introduction of new industries will take some time to observe. For example, the technology of driverless cars has matured, but the whole laws, regulations and social security still have a certain acceptance stage because of their forward-looking thinking. So there is still a process of thinking change.
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