Evisu is a Japanese fashion brand, which mainly produces jeans.
Evisu, also known as Evisu Genes, is the top jeans brand in Japan. Evisu uses traditional hand-made clothes to create high-quality denim clothes. Evisu's original classical jeans elements and fashionable street style have become the goals pursued by young people and stars. Evisu has attracted attention in European fashion.
Evisu's brand logo-"Seagull" (more people think it is like two mountains) was originally hand-painted by Evisu's designer Hidehiko Yamane. Evisu's name comes from the "lucky god" in Japanese folk culture, and it is usually offered with fish and fishing rods. "Shen Fu" and fish are two of Hidehiko Yamauchi's five favorite things (the other three are beer, beauty and golf), so he took them as the names of new products.
Extended data:
I. Brand
EVISU, a brand in Osaka, Tokyo, Japan, is a popular street cowboy brand founded by designer Hidehiko Yamagen. Evis was founded in 199 1. (Because it is very similar to LEVI's, a U is added after S, which changes the pronunciation of EVISU today. ) marked by the "M" pattern in the back pocket of trousers, this "M" pattern was originally transformed from Levi's back pocket car flower.
The brand was founded in the fashion of retro jeans, and EVISU became the representative of "50 1 Hou". Its original classical jeans elements and fashionable street style made it quickly famous and became the top jeans brand in Japan. Later, the international version was also a great success in Europe and America. Eye-catching photos of David Beckham, craig david and Halloween wearing EVISU jerseys also appear in the media from time to time.
Second, the product features
1, Japanese version of Japanese-made Evisu jeans has no general agent in China at present. Evisu's Red Tab can't be exported, because there is a trademark dispute with Levis's Red Tab, and it can only be sold in Japan at present.
2. The Japanese version has a red cloth label sewn on the side of the back pocket, and the workmanship is also very fine under unified management, so insiders will know the symbolic significance.
Many styles of E ⅵ SU have expressions such as blessing gods and smiling faces, so this brand is also called Japanese blessing gods.
References:
Baidu encyclopedia -evisu