Quoted from Fan Deshi, president of Melaleuca.
"Excellent quality and reasonable price!"
Melaleuca is the first and only global "consumer direct selling" enterprise that has been operating successfully for 30 years, developing and producing high-quality daily necessities such as household cleaning products, quality life maintenance products, life vitality nutrition supplementary food products, and water Beina skin care products. It has a comprehensive and perfect product series and its perfect service system, and the products are delivered directly to the end customers through express delivery companies. Such a convenient marketing model is affecting the shopping style of thousands of households and greatly shortening the sales link, unlike the traditional marketing model: manufacturer-agent-wholesaler-retailer-consumer; It doesn't have to be like the direct selling model: manufacturer-distributor-consumer; Melaleuca's model: manufacturer-consumer, thus reducing the marketing cost of products. This enables the company to invest more financial, human and material resources in the research and development of high-quality products with high environmental protection, safety and non-toxicity while maintaining reasonable prices. Melaleuca's business philosophy is "excellent quality and reasonable price".
Melaleuca's unrepeatable product core competitiveness and "consumer direct purchase system" and 95% consumers' continuous repurchase rate have promoted the company's rapid upward growth. Every day, tens of thousands of families around the world enjoy the benefits of Melaleuca's super-quality products, thus improving their quality of life. Melaleuca's products include Xinjingjie household cleaning series, life vitality nutrition complementary food series, Youzhi life body maintenance series, Nicole Miller skin beauty maintenance series and other products.
Melaleuca has a prominent history, and its performance has increased year by year since the establishment of 1985. In the annual selection of Inc.500 and Top 500 Enterprises, Melaleuca was rated as the fastest growing private company in the United States. Melaleuca is one of the few companies that have won this honor for five consecutive years. Although it only operates in 16 countries and regions around the world, its annual turnover of 20 1/kloc-0 has reached1billion dollars, and its global performance in 20 13 years is 65,438.02 billion dollars.
"Help people achieve their goals and create a better future"-this is my melody's mission! Guide our growth direction and future focus. At Melaleuca, every employee knows our corporate mission, which guides our direction and focus, and thus achieves amazing results, because it sounds quite simple to thoroughly implement our corporate mission of "helping others achieve their goals and * * * creating a better future", but we find that many people often don't understand the magical mystery of "helping others achieve their goals". For thousands of people who are already members, there are still people who don't know how to help others. Helping others is not driven, forced or persuaded, nor does helping mean disturbing others or doing things for others. Our job is to teach people to fish, not to teach people to fish.
The first secret of "helping others achieve their goals" is to find out what others' goals are. Often we want others to have the same goals as us, or we want them to adopt our goals, but this is definitely not possible. We must take some time to find out what their goal is. Why are these goals so important to them? If we understand the reasons or motives behind their goals, we can grasp the key points and help others achieve their goals more effectively.
I believe that it is our human nature to achieve our own goals and ignore others' goals, but only by being good at helping others can we truly achieve our career.
The following is a comprehensive introduction to Melaleuca from nine aspects:
1. Introduction of Melaleuca Company:
Melaleuca was founded in 1985 by Mr. Frank L. VanderSloot, President and CEO. Headquartered in Idaho Falls, Idaho, USA, with a production base of 10000 square meters and a strong R&D team, it is the first company in the world to apply Melaleuca tea tree oil, which is precious in nature, to various products with advanced R&D technology, hence the name "Melaleuca".
Melaleuca is the world's largest mail-order environmental supermarket. Melaleuca pioneered four systems in the world, namely, consumer direct purchase system, customer retention system, customer multiplication system and education system, which combined the advantages of six industries, namely, consumer goods industry, mail order industry, logistics industry, insurance industry, direct selling industry and IT industry, and created a customer repurchase rate as high as 95%, which promoted the company's performance to continue to grow positively for 28 years.
There are now 1985 USA, 1994 Canada, 2003 New Zealand, 2003 Britain, 1998 Japan, 2002 Korea, 1997 Taiwan Province Province, 2000 Hong Kong, 200 1 Australia.
The global market currently covers the United States (1985), Australia (200 1), Canada (1994), Japan (1998), Ireland (2002), South Korea (2002) and the Netherlands (.
2. Musician historical memorabilia:
1985/09 establishment of Melaleuca Company
1986 increased by 33%
The performance of 1988 is $25 million.
1990 was first listed as one of the fastest growing enterprises by American enterprise magazine Inc.500.
The performance of 199 1 exceeded 1 100 million USD and won the blue chip award of American enterprises. It is listed as the fastest growing enterprise by American enterprise magazine Inc.500.
The performance of 1992 exceeded $2 1 billion. It is listed as the fastest growing enterprise by American enterprise magazine Inc.500.
1993 nutritional supplements are on the market. It is listed as the fastest growing enterprise by American enterprise magazine Inc.500.
1994/05 the first overseas company was established-Canada. It has been listed as the fastest growing enterprise by American enterprise magazine Inc.500 for five consecutive years.
1995 annual performance of $260 million.
The annual performance of 1996 is 3 10/00000 USD.
1997/ 10 set up Taiwan Province branch.
1998/0 1 set up a Japanese branch
1998 development of skin care and beauty series in Nicole Miller
The annual performance in 2000 was $390 million.
200654381October 9, 9 1 1 The Foundation for the Families of the Victims of the Incident was established, with an annual performance of 400 million US dollars.
In 2002, it was listed as the most potential company in the 20th century. Established a Korean branch in September; The annual performance was $450 million.
In 2003, he won the Idaho Outstanding Environmental Protection Award; The annual performance is $540 million.
The annual performance in 2004 was $634 million.
3. Melaleuca's total global turnover has increased for 27 consecutive years!
Melaleuca was founded in 1985.
Melaleuca 199 1 USD 1 USD (it took six years to achieve 1 USD).
Melaleuca1992210 million USD, with the growth rate of 1 10%.
1995 Melaleuca was $654.38+260 billion, with a growth rate of 23.8%.
Melaleuca 1.996 3 1 billion USD, with the growth rate of 1.9%.
Melaleuca reached $390 million in 2000, with a growth rate of 25.8%.
Melaleuca 200 1 is 4 1 100 million USD, and the growth rate is 5 12%.
Melaleuca in 2002 was $460 million, with a growth rate of 12. 19%.
Melaleuca reached US$ 539 million in 2003, with an increase rate of 17. 17% (historically exceeding the first US$ 500 million).
Melaleuca was $634 million in 2004, with a growth rate of 17.62%.
Melaleuca reached $700 million in 2005, with an increase rate of 1045438+0%.
Melaleuca's sales in 2006 reached 780 million US dollars, with an increase rate of 1 1.42%.
Melaleuca's sales in 2007 reached 859 million US dollars, with an increase rate of 10 12%.
Melaleuca reached $887 million in 2008, with a growth rate of 3.25% (affected by the global financial tsunami).
Melaleuca reached $900 million in 2009, with an increase rate of 65,438+0.46%.
Melaleuca spent $954 million on 20 10, with a growth rate of 6%.
Melaleuca 20 1 1 1 billion dollars, with an increase rate of 4.8% (historically breaking through the first 1 billion dollars).
Melaleuca 2012165438+300 million USD, with a growth rate of 13%.
4. Honors and awards won by musicians:
* 1990- 1994 has been rated as the fastest-growing top 500 enterprise (Inc. 500) by American Enterprise magazine for five consecutive years, and it is one of the few companies in the United States to receive this honor.
* 199 1 won the American chamber of commerce blue chip enterprise award.
* 1995 won the outstanding community service award of Idaho Chamber of Commerce.
* 1996 was awarded the employer of the year by Development Workshop Inc
* 1998 was awarded Idaho Business Leader of the Year by Idaho State University.
* 1998 was awarded the Outstanding Community Service Award by boy scouts of america Association.
* In 2000, it was awarded (Inc. Magazine)500 Hall of Frame.
* 2006 54 38+0 was awarded entrepreneur of the year by CNN.
* 2006 54 38+0 won the Outstanding Service Award of Idaho Chamber of Commerce.
*2002 Centennial Special Issue of American Chamber of Commerce (America &; Enterprise spirit) is the best enterprise in the world, and has been selected as the company with the most development potential in 2 1 century.
* In 2003, he was awarded the Environmental Excellence Award by the Idaho Chamber of Commerce.
* Won the American Psychological Association Healthy Workplace Award in 2004.
* In 2005, he won the Lifelong Education Award of American Direct Selling Association.
* Won the Better Hall of Fame of Commerce in 2005.
* In 2006, the mayor of St. Paul, Minnesota, USA designated June 30th as Melaleuca Day.
* In 2007, he was awarded the National Salvation Army Award by the American Salvation Army.
* In 2007, Mr. Vanders, CEO of Melody, was inducted into the Idaho Hall of Fame.
* In 2008, he won the American Red Cross Humanitarian Circle of Honor Award.
* In 2009, Mr. Vanders, CEO of Melaleuca, was awarded the best entrepreneur of the year by American Solution.
* In 2065438+05, Horatio Alger Association awarded Mr. Vanders the Horatio Alger Award in recognition of his entrepreneurial spirit of success in adversity.
In addition, Melody won the BBB Torch Award. The North American Business Improvement Bureau (BBB) was established in 19 12, and it has been more than 100 years. BBB "Torch Award" is an extremely rare award. Our cooperative Meila Environmental Supermarket won this award with a record of zero complaints for more than 30 years. Nearly 500 products have no safety and quality problems ... It is said that McDonald's once complained about drinking coffee because of an old lady? I got burned and lost the prize!
Verb (short for verb) Excellent result:
1. Melaleuca has a prominent history and its performance has increased year by year since its establishment 28 years ago. In the annual selection of Inc.500 and Top 500 Enterprises, Melaleuca was rated as the fastest growing private company in the United States. Melaleuca is one of the few companies that won this honor for five consecutive years, although it only conducts direct sales business in 15 countries and regions around the world, with an output value of more than 887 million US dollars.
2. 1990- 1994 has been rated as the fastest-growing enterprise by American enterprise magazine (INC. 500) for five consecutive years, and it is one of the few companies in the United States to win this honor.
3. 199 1 won the American Chamber of Commerce Blue Chip Enterprise Award.
In 2002, American Chamber of Commerce (America &; Enterprise spirit), the world's best enterprise, was selected as the most promising company in 2 1 century.
5. In 2003, he won the Outstanding Environmental Protection Award of Idaho Business Association.
6. In 2005, he was awarded the Lifelong Education Award by DSA of the World Direct Selling Association.
6. The development of Melaleuca in China;
In 2003, Shanghai Melaleuca Cleaning Products Co., Ltd. was established in Fengpu Yanglong Industrial Park, Fengxian District, and its products are exported to the whole Asia-Pacific region.
In 2003, the former Shanghai Melaleuca Cleaning Products Co., Ltd. (now renamed Melaleuca (China) Commodity Co., Ltd.) set up its headquarters in Shanghai, and its products were exported to the whole Asia-Pacific region, marking the formal entry of Melaleuca into the China market.
In 2006, Melaleuca (China) opened its life museum in Shanghai, Guangzhou and Shenzhen, and exhibited its products.
In 2007, Melaleuca (China) obtained a direct selling license and started direct selling business.
From June 5438 to February 2008, Shanghai Melaleuca Cleaning Products Co., Ltd. was renamed Melaleuca (China) Commodity Co., Ltd.
On August 6th, 20 10, Melaleuca (China) Commodity Co., Ltd. was officially approved by the Ministry of Commerce, adding five new direct selling areas: Shenyang, Liaoning, Guangzhou, Fujian, Fuzhou, Tianjin and Chongqing. In 20 10, the performance of Melaleuca (China) was10.40 billion yuan.
Since Melaleuca (China) officially started direct selling, the first bottleneck it encountered was logistics. In recent years, although Melaleuca opened a life museum to alleviate some problems such as receiving errors caused by logistics, it still failed to bring great changes to Melaleuca (China) and thus affected Melaleuca's performance in China. It is reported that the performance of Melaleuca (China) in 20 10 is only1400,000 yuan.
20 1 1 In June, Melaleuca decided to change coaches, and Nelson, the former deputy general manager of Malaysian market development, succeeded Lin Kaiti as the general manager of Melaleuca (China). Ge Nanshan has 65,438+08 years of experience as an executive in UPS logistics company, and Melaleuca's logistics situation in Chinese mainland has completely improved. With the cooperation of major excellent logistics companies, first-tier cities have completely switched to federal logistics, achieving zero harm. Therefore, it also accelerated the development of Melaleuca in Chinese mainland. In 20 12, the performance of China District became the first place of Melaleuca in all regions.
On 2011July 12, Melaleuca (China) Commodity Co., Ltd. opened its daily life museum in Changchun, Jilin Province, which is the second life museum in Northeast China, representing Melaleuca's official foothold in Northeast China. 20 1 1 year, the performance of Melaleuca (China) was 370 million.
On April 20 12, Dalian Life Museum of Melaleuca (China) Commodity Co., Ltd. was opened as Melaleuca 14 Life Museum.
In 20 12 years, Melaleuca (China) achieved a performance of 480 million.
From March 30th, 20 13 to March 30th, 3 13, the 20 13 Melaleuca (China) annual meeting with the theme of "changing the pattern and achieving the future" was held in Tianjin Binhai International Convention and Exhibition Center. At this annual meeting, Melaleuca announced 6 new products and 9 good news. At the leadership summit, Fan Deshi, president of Melaleuca, stressed: "The final decision point of Melaleuca's career is the product." At the same time, Vanders was pleased to announce that Melaleuca had completely surpassed direct selling companies including Amway, Mary Kay, Herbalife and Ruxin in 20 12 and became the largest direct selling company in the United States. As a safe direct purchase company of natural biochemical daily necessities, our real competitive goal is P & amp； Class g petrochemical commodity company.
20 13 has entered the fifth year of Melaleuca's development in China, and warehousing, logistics and training have all entered a relatively perfect stage. 20 13 will also be the year when Melaleuca really started its business in Chinese mainland.
Seven. CDM direct purchase system pioneered by Melaleuca in the world;
If Melaleuca is the same as the traditional direct selling company, it is still not very attractive to me. What I want to tell you is that Melaleuca is a scavenger of direct selling, subverting the traditional direct selling. Let's analyze together, is the traditional direct selling company around the company-operator-customer? As an operator, how much will you have to do with the company? The relationship between consumption and delivery, you take the goods home from the company, you become the warehouse manager of the company, because you put a lot of goods in your hand, so your first thought is to sell, and you become the salesman of the company. You know, 95% of the people in this world don't want to be sold, and your goal is only 5%. Do you feel tired? Well, when a customer wants your product, do you have to deliver it no matter how far it is? At this time, you become the company's deliveryman. After it is delivered to the customer, you have to pay the cashier. At this time, you also became the cashier of the company. I want to ask you, who is responsible for collecting fake money? Yourself, of course. When customers encounter product problems, because the money is for you, do you think the customers are looking for you or the company? Of course, it's for you, because you sold the product to him, so at this time you became the after-sales waiter of the company. Warehouse keeper, salesman, deliveryman, cashier, after-sales waiter, with so much work to do, you will find that more than 90% of your time is spent doing these jobs. Then Melaleuca's direct purchase mode is that operators are not allowed to hoard goods. If it exceeds 1.500 yuan per month, there will be no performance. If it exceeds 2000 yuan per month, it will not be delivered. If you can't stock the goods, you don't have to think about selling them, and there will be no delivery, collection and after-sales work. Whoever does these jobs will be returned to the company, and the company will save us more than 90% of the time, as long as it is done well.
Eight. Enterprise philosophy and enterprise culture;
* Help people achieve their goals * * * Create a better future.
* Melaleuca's product research and development concept is "excellent quality and reasonable price"
9. Comments from various musicians:
"The poor always work for the rich, and the children of the poor have to work for the children of the rich, generation after generation, unless someone tries to break this rule."
-Fan Deshi, President of Melaleuca
"From a global perspective, I can only choose American companies to do direct sales. Among American companies, I only choose Melaleuca because it can make my income last for a long time."
-Billionaire in Taiwan Province Province.
"The highest level of sales is not to sell, once and for all! I finally understand this now, but musicians successfully established this model as early as 27 years ago. "
—— Famous domestic marketing scientist
"Leasing business model is the most advanced model in the world today, which is adopted by almost all communication industries"-Jewish businessman
"The' direct consumer purchase system' initiated by Melaleuca is simply a miracle in the field of economics"-a professor at a famous university in China.
"If you want to ask me why I run Melaleuca part-time?
The reason is simple: 1, Melaleuca is an American Jewish brand; 2. Melaleuca's business model integrates the business wisdom of the Jewish nation "-general manager of an international brand company.
"The top three companies in this year's Forbes list are all consumable companies, which have good anti-risk ability in the increasingly frequent financial crisis. I am optimistic about the future of Melaleuca. "
-Senior media commentator
"No matter what economic environment, Melaleuca has been able to achieve continuous positive growth in performance for 27 consecutive years, which is remarkable"-general manager of an enterprise.
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