For example, the theme of women's day activities should also closely focus on women's day, and the content should be extended with March 8 and women as key words. The following are the themes of creative activities for Women's Day that I collected, for your reference only!
Chapter 1: Theme of Women's Day Creative Activities Theme of Women's Day Activities: Care for girls' health * * * Enjoy a happy life.
I. Background and purpose
Simulated hospital background:
It has a certain popularity and reputation in the local area, and it is a general hospital with tertiary qualification.
The main departments are internal medicine, surgery and dermatology.
Gynecology is in a relatively weak position, and its advantages over secondary hospitals lie in attending doctors and equipment.
Planning purpose
It has always been a positional war between hospitals, and marketing techniques emerge one after another. The theme activities are mainly donations, free clinics, gynecological examinations and treatment concessions, which are also promotional activities. But now all hospitals are doing this. On the one hand, it is not creative; on the other hand, it is not attractive to consumers. How to innovate in the current increasingly fierce competition? I think it should be operated by cross-industry integration to enhance the brand value and connotation of the hospital. Women's day.
Expand the social influence of the hospital in the local area, and improve the visibility and reputation of the hospital among female consumer groups.
Second, the core theme of the activity: long-term happiness of healthy women
Third, the cooperation unit:
Organizers: xx Women's Federation and xx Health Bureau.
Organizer: xx Hospital
Co-organizers: xx Ping An Company, xx Bank and xx School.
Media publicity units: Ruili Magazine, Everyone's Health Magazine, xx Evening News, xx Newspaper, Health Information Weekly, xx TV Station, xx TV Station and xx Mobile TV Station.
Fourth, the general idea of the activity:
Introduce a discount card for gynecological physical examination and hold hands with local women's magazines or newspapers.1March 1 -8.
If it is Fuzhou, Fuzhou Daily will be given priority. And pass it on to readers in the form of layout, and advertise in the mass media at the same time.
At the same time, local TV stations broadcast their propaganda through news.
Through activities, attract rural female groups to participate in the activities organized by hospitals, recognize hospitals and accept hospitals;
Take this opportunity to pass the campus public relations activities, March 7th is Girls' Day.
Cultivating potential female consumers as backup consumers, because the hospital operation cycle is quite long, it is necessary to cultivate the hospital brand awareness of female consumers 3 -5 years later in advance, so as to tap the consumer group of school teachers.
Interact and integrate gynecological projects with unexpected safety projects. All major banks or Ping An companies have wealth management products or security products specifically for female consumers.
Many salesmen and employees of banks or insurance companies are women.
At the same time, it affects two major consumer groups, the female employees of Ping An Company and her female medical safety customers.
Don't lose conservative preferential activities. On April 8, most units gave women half a day off.
Because everyone else is doing it, it will lose the market. However, as a general hospital, it can't do health surveys in the name of women's federations and health bureaus like a maternal and child health hospital, nor can it serve a few people like a specialized maternity hospital. Therefore, we should operate on a small scale and publicize on a large scale to create specific projects for specific consumer groups.
3.8 Women's Day is a festival in which men are more or less unbalanced, and at this time, few media or units pay attention to and care about men.
Then, in view of this phenomenon, the hospital launched a harmonious family card, which was given to a man who had a good relationship with her through the hand of a woman who came to our hospital on March 8, and then held a special activity to care for men on Saturday or Sunday.
Verb (abbreviation of verb) promotion strategy:
The first stage: the lead-in period (news propaganda and market warm-up period) is from February 15 to March 8.
Combining the characteristics of March 8 Women's Day and the nature of our hospital as a general hospital.
Give priority to me and build momentum through the market? Under the premise, with the help of the social influence of the media, the project is fully image-building and environmental packaging, and our hospital integrates the corresponding publicity activities while the activities are going on. At the same time, through the publicity and hype of the activity itself, the strength, service characteristics and expert equipment of the hospital are fully publicized, and the news hype and self-reported hype are used to promote the smooth development of the activity.
Publicity goal: fully shape the image of real estate, do a good job in news preparation, and warm up the market for holiday promotion activities.
Arouse the attention of the target audience, create the market and create a good atmosphere on the spot.
Happy long companion? A promotion? Health is happiness? How to promote this concept: introduce the core theme of this activity? Healthy woman.
Publicity strategy:
1 local mainstream mass media health section.
Set up a column to publish information on healthy eating for women in the name of hospital health consultants.
2. The local mainstream mass print media is supplemented by soft articles and a small amount of hard advertisements.
Because news is relative to advertising, it was publicized in the form of news for three days on March 6 7 8 in the local TV media.
The low interest rate is easy for the audience to trust, and the information rate is much higher than that of advertising.
For example, "Ruili" or health magazine teamed up, and 4 expanded and extended: 1 and local or well-known women's magazines.
Subscribe to the number of books for the number of pages, for example, subscribe to 200 books for 4 pages.
Two pages are dedicated to hospital image promotion, and the other two pages are dedicated to six-page activities in the form of vertical advertisements on the right side of the magazine. The two pages are sealed with the discount card made by our hospital, and you can enjoy preferential contents such as priority registration, reduction of registration fee and free gynecological examination.
Subscribed magazines are used by hospitals to give to female clients in hospitals.
Three parties benefit? Principle, in line with? Mutual benefit.
Cooperate with other units to publicize our hospital, and at the same time give preferential treatment to the female employees of the cooperative units. With the work permit of the cooperative unit, patients who come to our hospital can enjoy preferential policies such as reducing the registration fee or giving small gifts as promotional products.
The second stage: February 25th to March 5th is the heating-up period (market preheating).
Long operation period, hospital project.
And it has obvious regional characteristics.
Women's Day is a short-term activity, which should be established? Do it quickly? Guiding ideology, who will make a fuss after March 8 Women's Day? At the same time, the hospital also has its own business, and can't be dragged down by the March 8 th activities.
But for the whole hospital, we should be prepared for a protracted war.
According to the characteristics of the market recovery period, we will set about establishing strong promotion and sp activities.
Stage goal: seize market share in the first time.
Marketing strategy:
Supplemented by event marketing, the publicity strategy: mainly newspapers and TV advertisements.
To provide more convenient and favorable conditions for medical treatment, make pure medical guidance advertisements for the main selling points and cooperate with on-site activities. At the same time, the emotional appeal of soft articles and news hype is brought into play to cooperate with publicity, so as to achieve the purpose of medical upsurge.
Sp activity:
During 1 March 8th (February 25th-March 25th), all female bank card users of cooperative units will join hands with local banks.
When you come to our hospital for treatment, if you don't have enough money, you can pay by installments. (2) For the female employees of the cooperative unit, we will give preferential treatment and mutual benefit in the form of group gynecological health examination.
Join hands with local insurance companies.
Interactive integration of gynecological projects and accident safety projects.
That is to say, the gynecological examination discount card and the accident safe card are interacted with the insurance salesman and her customers.
At the same time, it affects two major consumer groups, the female employees of Ping An Company and her female medical safety customers.
3. Give a special lecture on women's health on March 5th and 8th.
Attract intellectual women to attend classes and cooperate with provincial plans.
Publicity materials and discount cards produced by our hospital were distributed at the scene of the case.
The third stage: the main promotion period is from March 6 to March 8.
Stage goal: emphasize service and enhance image.
All aspects of rapid adjustment, through the first two stages of sales feedback to sum up experience.
Including price, payment method, promotion method, publicity package, etc. In order to better meet the market demand, the publicity speed at this stage can be slowed down in time, and the word-of-mouth established in the first stage will gradually reach the stage goal.
Marketing strategy:
Promotional advertisements consist of image advertisements, witness advertisements, selling advertisements, urging advertisements, etc., and newspaper advertisements are the main publicity methods.
At the same time, cooperate with short-distance promotion activities to solve problems and contradictions in practice.
Sp activity:
1March 7th Girls' Healthy Campus Activities
Theme: Care for girls' health and enjoy a happy life.
Take this opportunity to pass the campus public relations activities, March 7th is Girls' Day.
Cultivate potential female consumers as backup consumers and negotiate with campus organizations before February 10.
Establish the theme of the activity, plan the scheme, make corresponding publicity materials such as pp package and Yi Labao, and issue discount cards to girls on the spot.
On March 7th and 8th, gynecologists and hygienists were transferred from the hospital to the cooperative school to give special lectures on health science and women's health.
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Chapter II: Theme of Women's Day Creative Activities Theme of Women's Day Activities: Healthy and Beautiful, Better Life.
I. Activity time: March 8th.
Second, the target: all female employees of the company.
Activity 1: Warm condolences
1. Activity mode and purpose: Pass the company's thanks to employees and festive wishes to every female employee through thank-you letters and greeting cards.
Event leader:
Activity 2: Beauty and Health Lecture
1. Activity purpose: Let employees have more professional knowledge of beauty and health, and better show people's image.
2. Activity mode: Invite people with facial makeup to give beauty lectures.
3. Activity time: 9: 00 am-165438+0: 00 am on March 8.
4. Target audience: female employees in various departments and offices.
5. Person in charge of the activity:
Activity 3: Mountaineering Competition
(1) Activity purpose: to respond to departments at all levels? National fitness? Call on and organize female employees to breathe fresh air outside their homes, cultivate their sentiments and be beneficial to their physical and mental health.
(2) Location:
(3) Activity time: March 8th afternoon: 14: 00- 17: 30.
(IV) Target audience: all female employees of the company.
(5) Person in charge of the activity:
(6) itinerary:
In the afternoon 1 and 14, all female employees gathered in the new building of the company and set off together.
2. 14: 50 arrive at the foot of Yanshan Mountain.
3, 15: 00, start the mountaineering competition.
4. Arrive at the top of the mountain at about 16: 00.
5, 17: 30, return to the mountain.
(7) Precautions:
1. On the day of the activity, employees participating in the activity are required to wear sportswear uniformly distributed by the company for easy identification, and interns can wear their own sportswear.
2. In the race, when overtaking is needed in the narrow section of mountain road, overtaking should be done under the condition of ensuring safety. The person who is overtaken should be polite to the person who overtakes behind, and should not deliberately flash left and right in front to prevent the person behind from overtaking.
3. During the competition, you are not allowed to push, pull, squeeze, mix, throw and other dangerous actions against others and other behaviors that hinder others' actions.
During the activity, please take care of the environment, observe order and pay attention to safety.
(8) Incentive measures:
There will be a winning prize in this competition, and the top three will present prizes.
First prize, a table tennis racket;
One second prize, one badminton racket;
A third prize, the reward is to choose one at random.
(9) Others:
1. Competition route:-Peak.
2. Preparation of articles: mineral water and first-aid medicines.
3. In order to ensure the safety of personnel, all participants must obey the leadership and guidance of the General Department, and vehicles and articles must obey the unified command and dispatch.
4. Matters not covered will be notified separately.
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Chapter III: Creative Activities of Women's Day Theme: Beautiful Women's Day, so-and-so happy meeting.
I. Activity time: March 8, xxx.
2. Location: XXX Hotel
Third, the theme of the event: Beauty Festival, so-and-so happy to meet.
Four. Activities:
Activity 1: According to their actual situation, each store will mainly promote three to five spring beauty dishes during the activity and display them on the booth.
Activity 2: On March 8th, for the top 38 female customers who come to our store for consumption, each store can give small gifts, nourishing soup, etc. Free of charge according to the conditions of your own store, and every store should be registered and keep financial records.
Activity 3: Use SMS platform to send information about a hotel's Women's Day activities, and maintain old customers stably. The content of the short message is: Beauty Festival, so-and-so meet happily! In this warm festival, so-and-so hotel and your delicious food are still Women's Day! Various health and beauty packages are presented wonderfully.
Activity 4: Hang banners at the door of each store. The contents include: Beauty Festival, so-and-so happy to meet?
Verb (abbreviation of verb) matters needing attention
1. Each store will train its employees on relevant knowledge, and guests will take the initiative to prompt them when dining that day and send them holiday wishes.
2. On the day of the event, coupon activities and loyalty card activities were carried out normally.
Relevant requirements of intransitive verbs
1. The planning department is responsible for making banners and sending them to the store before March 7th.
2. Each store should report the list of new customers to the company's planning department on March 9, so that the planning department can pay a return visit to the customers in time to understand the activities of each store.
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